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Becoming A Social Business
A social business is characterized by its embrace of customer communication and engagement, integrating it into its core values. It focuses on building trust through listening to customers, responding to feedback, and fostering collaboration both internally and externally. Success is measured by relationships built rather than traditional ROI, emphasizing community support and open conversation.
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Becoming A Social Business
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- 4. What is asocial business?
- 5. It’s happening without you! What is a social business? Everybody's Your missing the doing it. conversation!
- 6. It’s happening without you! Everybody's Your missing the doing it. conversation!
- 8. Is Facebook reallyworking?
- 9. 3 Social MediaMyths
- 10. Myth Social media is aboutsocial networks.
- 11. Truth Social media is aboutcommunication.
- 12. Myth Social media is replacingadvertising.
- 13. Truth Social media is aboutcommunication.
- 14. Myth Social media is aboutmarketing.
- 15. Truth Social media is aboutcommunication.
- 16. Social media enablespeople to communicate with people, businesses to communicate with customers, and customers to give feedback to brands.
- 17. Social Media isn’t.... atask that you perform a department to organize It’s an attitude that you choose.
- 20. A social businessis one that embraces true customer communication and makes it a part of their DNA.
- 21. Businesses that dothis will: Build trust Gain customers Still exist in 10 years
- 22. Six Characteristics of aSocial Business
- 23. Listen to Your Customers Monitoryour brand. Collect and respond to feedback (positive or negative). Encourage user-generated ideas and content.
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- 25. Pay it Forward Takea helpful posture. Give away what you do best. Help spread the ideas of others. Give more than you take.
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- 27. Hand Employees the Keys Encouragethem to be social media aware. Equip them with the tools and training. Allow employees to be themselves. They are your best advocates.
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- 30. Set no Expectations You engageto be helpful and supportive. You don’t expect a bottom line ROI. The ROI is in the relationships you build. You don’t have any ROI expectations on your telephone do you?
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- 32. Build Bridges Maintain currentrelationships and build new ones. If you develop a trust-centered relationship with your followers, you will eventually be rewarded with their business. Gary Vaynerchuck calls this the thank you economy.
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- 34. Support the Community Connect youraudience to valuable content. Don’t steal the spotlight. No one likes a ball hog. Become the glue that connects people.
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- 37. Start now! Its justa conversation
- 38. Twitter Facebook An account for yourself LinkedIn One for the company And one for everyone else Google+ YouTube Wordpress.com
- 39. Talk Back Comment @Reply Focus on conversation and sharing, not on marketing Ask Questions & Answer Them Share Give!
- 40. Networking Handshakes Small Talk You’ve done stuff before Customer Relationships Support
- 41. “A Social Businessisn't just a company that has a Facebook page and a Twitter account. A Social Business is one that embraces and cultivates a spirit of collaboration and community throughout its organization—both internally and externally.” Becoming a Social Business: The IBM Story, Whitepaper