Being bold with your fundraising

Being bold with your fundraising

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  Being bold withyour fundraising Hilary Burwell National Galleries of Scotland
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  Objectives of session Crash course  Different types of fundraising  Different types of donors  How to manage and be strategic with your fundraising  Applying knowledge to museum scenarios  Sharing experiences
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  Why We’re Here ASK THE AUDIENCE  Reduction in funding for many museums  The need for money!  Sustainability  MGS Strategy  MGS HLF Catalyst Umbrella Fund
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  Fundraising is fun! ‘Development’- does what it says on the tin The people are interested and interesting Takes you in directions you might not expect Keeps you up to date and on your toes
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  Different types offundraising SPONSORSHIP  For publicity  For benefits     Profile Access to audiences Hospitality Staff engagement – family workshops etc  For Corporate Social Responsibility (CSR)
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  Different types offundraising  PHILANTHROPY  TRUSTS & FOUNDATIONS     Different shapes and sizes Transparent motivations Require evaluation against application Are still people  Hints and tips for applications     Read the guidance Make contact Follow the rules Images images images
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  Different types offundraising  PHILANTHROPY  INDIVIDUALS        Major Gifts Memberships Donation boxes Online giving Text giving Crowdsourcing Gift Aid Visitor
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  Managing your fundraising Always link your FUNDRAISING STRATEGY with your CORPORATE PLAN  Use your BOARD  Have a convincing VISION  Invest in RESEARCH  Be realistic with your TARGETS and TIMETABLE  Make the ASK  Manage your gifts – good DATABASE and regular meetings.  Have a STEWARDSHIP plan  TALK to one another  Develop a TOUGH SKIN
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  Managing and lookingafter your donors - 7 Stages of fundraising 1.IDENTIFY 7.STEWARD 2.RESEARCH 6.THANK 3.CULTIVATE 5.CLOSE 4.ASK
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  Managing and lookingafter your donors - 7 Faces of Philanthropy  Understanding giving motivations  Prince & File – Seven Faces of Philanthropy        The Communitarian The Devout The Investor The Socialite The Altruist The Repayer The Dynast
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  Managing and lookingafter your donors – The Donor Pyramid Legacies Bequests Major Gifts Capital Campaigns Special Campaigns Annual Giving Membership Programmes Special Events Annual Campaigns One-site / First Time Giving Donation Boxes Gift Aid Visitors Volunteers Online Donations Telephone Campaign Visitor Awareness and Quality Experience
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  Managing and lookingafter your donors – Final Tips  Donor Recognition  Thanks  Keep in contact  Keep a good database and USE IT  Remember no-one was ever offended by being asked for their support.
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  FINAL THOUGHTS What’s specificto Museums & Galleries? WHAT DO WE THINK MAKES MUSEUMS & GALLERIES PARTICULARLY ATTRACTIVE TO FUNDERS?