This document discusses the benefits of measuring key performance indicators and metrics. It notes that measurement allows organizations to focus attention, set goals, improve execution, and enhance decision-making. Specific benefits mentioned include increased alignment, improved problem-solving, providing early warnings, and motivating employees. The document also provides a three-step process for projects to establish a baseline, provide evidence of actual changes, and demonstrate impact. It emphasizes quantifying benefits where possible and highlighting how projects' actual changes led to their stated impacts.