“A world in which all
projects succeed”
APM’s 2020 Vision

Benefits Management &
Organisational Change
Open University
Milton Keynes
12 Feb 2014

Neil White
APM
Benefits Management
Specific Interest Group
Context for Benefits Management (BM)
Today, the ability of organisations to
adapt (change) is becoming even more
important than the changes themselves.
Prevalent drivers of change include:
Globalisation
Economy
Technological
Environmental
Innovation
Regulation
De-regulation
Today, an inability to respond to these
change drivers = a high risk of failure
Poor change performance & individuals

=
=

X
X

GRADUAL
CHANGE

=

X

ANXIETY

=

X

CONFUSION

=

X

CHANGE

FRUSTRATION

=

FALSE
STARTS
Individuals and change

Adams, Hayes & Hopson (1976)
Organisations and change

Satir et al (1991)
Benefits and Change Management – the proposition

Change is
increasing in
scope, scale and
frequency

Businesses
must have the
capability to
respond to
change drivers
quickly and
effectively

Our experience
has shown us
what the change
problems are

How?
Our experience
tells us what the
solutions to our
change
problems are

BM reduces the
impact of many
of the known
problems with
change

BM enables
a common
platform &
agenda on which
to identify &
engage
stakeholders
BM Overview
BM – helps ensure that an organisation’s investment in change is both
wholly beneficial and aligned to the organisation’s business strategy
Example benefits dependency map (Cranfield)
Enabler

Business
Changes

Benefit
Benefit

Objective

Disbenefit

HS2

More good
workers attracted
to London

HS2 Hybrid
Bill

To widen
labour pool

Reduce
commute time

Link Midlands
to London ( 1)

Increased
regional spend

HSR Bill

Link economic
centres ( 2)

Shorter meeting
journey time

Increased UK
Trading

Improved GDP

To increase
passenger
satisfaction

To increase
regional
economic
growth

To increase
jobs in
regions
Enables effective measurement

Measurement – essential for effective BM. Metrics and
progress measures available to all stakeholders
Sophisticated Tool Support (1)
Sophisticated Tool Support (2)
Relationship between Management Capabilities
Business
Contribution

Change

People, business
& organisation

Change

BRM

Shared agenda &
benefits aligned to
strategy

BRM

P2

Effective delivery
of change enablers

P2

Portfolio

Strategic
Oversight &
control

Portfolio

Sustainable
change aligned
to organisational
strategy

Change

Change
Change

BRM

BRM

P2
To summarise:

BM enables an organisation to provide meaningful
answers to the following questions:
Why are these changes necessary?
What benefits do these changes realise?

Are we making the best use of our investment?
How are we performing?
When will the expected benefits be realised?
To summarise:

BM enables an organisation to provide meaningful
answers to the following questions:
What executive support is there for these changes?
Who is accountable/responsible for what?
Who is impacted and what is their WIIFM dividend?
What is my role and how do I contribute?
How are other stakeholders contributing to the changes?
Top tips
Implicate stakeholders in the process – BM needs
effective stakeholder engagement
Emphasise that it is all about benefits!
Understand the relationship and dependencies
between the key organisational capabilities
‘Manage’ the impact of change on the organisation
and its people
If possible, pilot the rollout of BM and respond to and
reconcile issues as they arise – as with most things
‘ORGANIC IS BEST’
Useful Links
APM
The Association for
Project Management
(Official group)

Slideshare
slideshare.net/assocpm

Facebook
Association for
Project Management

Google+
Association for Project
Management

Twitter
@APMProjectMgmt

YouTube
youtube.com/APMProjectM
gmt

Benefits Management References
Bradley, G (2006) Benefits Realisation Management, Gower
Jenner, S, (2012) Managing Benefits, APMG http://bit.ly/1erQ4U0

APM, Benefits Management SIG
APM, Enabling Change SIG

Neil White - LinkedIn Profile uk.linkedin.com/in/changevista/

Benefits management and organisational change

  • 1.
    “A world inwhich all projects succeed” APM’s 2020 Vision Benefits Management & Organisational Change Open University Milton Keynes 12 Feb 2014 Neil White APM Benefits Management Specific Interest Group
  • 3.
    Context for BenefitsManagement (BM) Today, the ability of organisations to adapt (change) is becoming even more important than the changes themselves. Prevalent drivers of change include: Globalisation Economy Technological Environmental Innovation Regulation De-regulation Today, an inability to respond to these change drivers = a high risk of failure
  • 4.
    Poor change performance& individuals = = X X GRADUAL CHANGE = X ANXIETY = X CONFUSION = X CHANGE FRUSTRATION = FALSE STARTS
  • 5.
    Individuals and change Adams,Hayes & Hopson (1976)
  • 6.
  • 7.
    Benefits and ChangeManagement – the proposition Change is increasing in scope, scale and frequency Businesses must have the capability to respond to change drivers quickly and effectively Our experience has shown us what the change problems are How? Our experience tells us what the solutions to our change problems are BM reduces the impact of many of the known problems with change BM enables a common platform & agenda on which to identify & engage stakeholders
  • 8.
    BM Overview BM –helps ensure that an organisation’s investment in change is both wholly beneficial and aligned to the organisation’s business strategy
  • 9.
    Example benefits dependencymap (Cranfield) Enabler Business Changes Benefit Benefit Objective Disbenefit HS2 More good workers attracted to London HS2 Hybrid Bill To widen labour pool Reduce commute time Link Midlands to London ( 1) Increased regional spend HSR Bill Link economic centres ( 2) Shorter meeting journey time Increased UK Trading Improved GDP To increase passenger satisfaction To increase regional economic growth To increase jobs in regions
  • 10.
    Enables effective measurement Measurement– essential for effective BM. Metrics and progress measures available to all stakeholders
  • 11.
  • 12.
  • 13.
    Relationship between ManagementCapabilities Business Contribution Change People, business & organisation Change BRM Shared agenda & benefits aligned to strategy BRM P2 Effective delivery of change enablers P2 Portfolio Strategic Oversight & control Portfolio Sustainable change aligned to organisational strategy Change Change Change BRM BRM P2
  • 14.
    To summarise: BM enablesan organisation to provide meaningful answers to the following questions: Why are these changes necessary? What benefits do these changes realise? Are we making the best use of our investment? How are we performing? When will the expected benefits be realised?
  • 15.
    To summarise: BM enablesan organisation to provide meaningful answers to the following questions: What executive support is there for these changes? Who is accountable/responsible for what? Who is impacted and what is their WIIFM dividend? What is my role and how do I contribute? How are other stakeholders contributing to the changes?
  • 16.
    Top tips Implicate stakeholdersin the process – BM needs effective stakeholder engagement Emphasise that it is all about benefits! Understand the relationship and dependencies between the key organisational capabilities ‘Manage’ the impact of change on the organisation and its people If possible, pilot the rollout of BM and respond to and reconcile issues as they arise – as with most things ‘ORGANIC IS BEST’
  • 17.
    Useful Links APM The Associationfor Project Management (Official group) Slideshare slideshare.net/assocpm Facebook Association for Project Management Google+ Association for Project Management Twitter @APMProjectMgmt YouTube youtube.com/APMProjectM gmt Benefits Management References Bradley, G (2006) Benefits Realisation Management, Gower Jenner, S, (2012) Managing Benefits, APMG http://bit.ly/1erQ4U0 APM, Benefits Management SIG APM, Enabling Change SIG Neil White - LinkedIn Profile uk.linkedin.com/in/changevista/

Editor's Notes

  • #2 Brief Intro – APM and myself APM a progressive organisation aimed at furthering the profession of project management Aimed at establishing and improving on individual skills and experience Neil White BSc in Maths and Computer Science MSc in Change Management
  • #3 Benefits Management SIG Benefits Management Thought leadership My interest is in leveraging change management thinking to maximise worth of BM practices Joint conference with Portfolio SIG
  • #4 Organisations are able to make and sustain change when allowed to do so organically Many external change pressures for change Competition Globalisation More for less Etc
  • #5 Describes the factors behind poor change performance Describe the impact of each feature to stakeholders Explain that all of these are avoidable
  • #6 Developed from work originally carried out by kubler-ross and her team Human nature People can go through a number of emotions when faced with change Some go through all some just a few Change Management is about flattening this curve Change Management is about connecting and implication people with the change environment Stakeholder Management – People Enagagement
  • #7 All change results in a loss of performance before benefits are realised Loss of performance due to: The negative impact on people Poor Change Management Poor business change management Change Management is about flattening this curve!
  • #8 Relationship between Benefits Management and Change Management Benefits Management works best when organisational change thinking is applied to the capability Change Management thinking addresses the people and organisational aspects of change
  • #9 The underlying BM process Linkage with organisations strategy Smart objectives allocated to accountable and responsible owners Benefits identified and agreed by all stakeholders – including who will measure and how Changes are identified and selected on their ability to enable delivery of benefits Realisation of benefits – made possible through all that preceded – needs great energy and rigour NOTE – benefits will probably not be fully realised until projects and programmes have closed
  • #10 Make special mention of Benefits Maps Explain there are different type of maps Benefits Dependency Map (Cranfield) – shows benefits and enabling change Results Chain (DMR/Thorp) Provides a graphical representation of the vents and conditions required to achieve stated business outcomes. Four components: Outcomes (benefits) – circles Initiatives – squares Contributions – shown as arrows Assumptions – hexagons Logic Map Describe briefly participant approach to constructing them
  • #11 Importance of measurement emphasised for each stage Keep people informed on continued relevance and progress of changes and benefits realisation Investors Business Managers End users Change Team Must be embedded where possible into BAU
  • #12 Where multiple initiatives are underway tools become essential Manage complexity Labour saving Enable stakeholders to ‘picture’ progress Helps sustain required post change rigour
  • #13 The ability to generate reports from tools mean reduced reporting burden Based upon dashboard concept Can usually be tailored to individual presentation preferences
  • #14 – recognising the contribution and relationship that Benefits Management has with other organisational capabilities Change Management– the ability to manage the organisation, its people and business operations through change BRM – an end to end benefits driven process that engages with stakeholders and links changes with business strategy. Provides meaningful data to enable management P2 – enabling changes must delivered with key abilities such as measurement, reporting, risk, estimating etc Portfolio – tuned to meet organisations strategic needs – puts organisation in control
  • #15 An opportunity in a single discipline to bring together the lessons learned around organisational change and project management Approached from a capability standpoint - learning is at the heart of successful organisational change management Addresses: Poor stakeholder engagement Limited confidence in approach & solution Lack of trust Poor communication and/or misinformation Fear & Anxiety & Isolation Disillusionment & Cynicism Limited/zero sustainability Unrealistic objectives Unclear WIIFM Poor understanding of how people contribute to change Poor performance measurement - feedback Limited accountability & ill-defined responsibilities Poor use of organisations resource etc
  • #16 An opportunity in a single discipline to bring together the lessons learned around organisational change and project management Approached from a capability standpoint - learning is at the heart of successful organisational change management Addresses: Poor stakeholder engagement Limited confidence in approach & solution Lack of trust Poor communication and/or misinformation Fear & Anxiety & Isolation Disillusionment & Cynicism Limited/zero sustainability Unrealistic objectives Unclear WIIFM Poor understanding of how people contribute to change Poor performance measurement - feedback Limited accountability & ill-defined responsibilities Poor use of organisations resource etc
  • #18 Introduce links