The document summarizes research from a 2016 social media marketing report. It finds that 89% of marketers saw increased exposure from social media and 75% saw increased traffic to their website. The majority of marketers who used social media for over a year also saw higher search engine rankings. The report additionally found that over 1/3 of internet users use social media to find more information about brands and products and that 72% of Twitter followers are likely future customers.