Best Digital Marketing Course in Rohini PPT

Best Digital Marketing Course in Rohini PPT

• 1.
  Welcome
• 2.
  Digital Marketing
• 3.
  What is DigitalMarketing?  Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.  Digital marketing is the practice of promoting products, services, or brands using digital channels and technologies, primarily on the internet. It involves various strategies and tools such as websites, search engines, social media platforms, email, and mobile apps to connect with current and potential customers.
• 4.
  Objectives of Digital Marketing Increase direct sales  Improve conversion rate  Percentage of return visitors  Organic traffic volume  Reduce bounce rate
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  Advantages of DigitalMarketing  Global Reach  Cost-Effective  Measurable Results  Targeted Audience  Improved Conversion Rates  Real-Time Interaction  Increased Engagement  Brand Development
• 6.
  Disadvantages of Digital Marketing Limited for Certain Products or Audiences  High Competition  Requires Technical Skills  Security and Privacy Issues  Ad Fatigue  Dependence on Technology  Negative Feedback is Public  Frequent Algorithm Changes
• 7.
  Search Engine Optimization SEO is the process of improving a website’s visibility in organic (non-paid) search engine results—like on Google, Bing, or Yahoo.  Why is SEO Important?  Increases website traffic from search engines  Builds brand credibility and trust  Cost-effective compared to paid advertising  Helps you reach the right audience at the right time
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  Content Marketing  Contentmarketing is a strategic approach focused on creating and sharing valuable, relevant, and consistent content to attract and engage a clearly defined audience — and ultimately drive profitable customer action.  Unlike direct advertising, it focuses on building trust by informing, educating, or entertaining.
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  Social Media Maketing Social Media Marketing is the use of social media platforms to promote a brand, connect with an audience, increase sales, and drive website traffic. It involves creating and sharing content, engaging with followers, running ads, and analyzing performance.
• 10.
  Pay Per Click PPC is a digital advertising model where you pay only when someone clicks on your ad. It’s a fast way to drive targeted traffic to your website, especially useful for reaching potential customers ready to take action.
• 11.
  Affiliate Marketing  AffiliateMarketing is a performance-based marketing strategy where you promote someone else’s product or service and earn a commission for each sale, click, or lead generated through your referral.
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  Email Marketing  Emailmarketing is a digital marketing strategy that involves sending emails to a group of subscribers to promote products, share updates, build relationships, or drive sales.  It’s one of the most cost-effective and direct forms of online marketing.