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Best practices in social media
The document discusses social media best practices and getting started with an online presence. It provides contact information for Susan Murphy and an agenda that includes understanding the importance of great content, learning social media tools, finding an audience online, and overcoming fears of social media. The agenda also covers what social media is, the best places to start, how to use Facebook and Twitter, steps to get an online presence, and managing social media in under an hour a day.
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Best practices in social media
- 1. Social Media BestPractices: Getting Started Susan Murphy Email: [email protected] Company: www.jestercreative.com Blog: www.suzemuse.com Twitter: @suzemuse Facebook: www.facebook.com/suzemuse LinkedIN: www.linkedin.com/in/suzemuse
- 2. √ By the endof todayʼs lecture you will:
- 3. √ By the endof todayʼs lecture you will: Understand the importance of creating great content.
- 4. √ By the endof todayʼs lecture you will: Understand the importance of creating great content. Feel more comfortable with social media tools.
- 5. √ By the endof todayʼs lecture you will: Understand the importance of creating great content. Feel more comfortable with social media tools. Be able to find an audience online and interact with them more effectively.
- 6. √ By the endof todayʼs lecture you will: Understand the importance of creating great content. Feel more comfortable with social media tools. Be able to find an audience online and interact with them more effectively. Feel less fearful about engaging with others online.
- 7.
- 8. ? Agenda • Whatʼs thissocial media stuff about, anyway?
- 9. ? Agenda • Whatʼs thissocial media stuff about, anyway? • The best place to start with an online presence
- 10. ? Agenda • Whatʼs thissocial media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry
- 11. ? Agenda • Whatʼs thissocial media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry • 6 steps to get an online presence off the ground
- 12. ? Agenda • Whatʼs thissocial media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry • 6 steps to get an online presence off the ground • Common fears and misconceptions about social media
- 13. ? Agenda • Whatʼs thissocial media stuff about, anyway? • The best place to start with an online presence • How Facebook and Twitter can be useful for any type of business or individual in any type of industry • 6 steps to get an online presence off the ground • Common fears and misconceptions about social media • Social media in less than an hour a day
- 14. The Social MediaRevolution Years to reach 50 million users:
- 15. The Social MediaRevolution Years to reach 50 million users: Radio: 38 years
- 16. The Social MediaRevolution Years to reach 50 million users: Radio: 38 years TV: 13 years
- 17. The Social MediaRevolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years
- 18. The Social MediaRevolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years
- 19. The Social MediaRevolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years Facebook: less than 1 year
- 20. The Social MediaRevolution Years to reach 50 million users: Radio: 38 years TV: 13 years The Internet: 4 years iPods: 3 years Facebook: less than 1 year Facebook now has more than half a BILLION active users
- 21. The Social MediaRevolution Over 200,000,000 blogs 77% of active Internet users read blogs Twitter has over 150,000,000 users
- 22. The Social MediaRevolution 25% of search results for the worldʼs top 20 brands are to user-generated content.
- 23. The Social MediaRevolution 25% of search results for the worldʼs top 20 brands are to user-generated content. People care more about how their social graph ranks products and services than how Google ranks them.
- 24. People are ONLINE. Theyare talking about BUSINESS.
- 25. Who is RogerSmith?
- 26. Who is RogerSmith?
- 32. In-person experience had to measure up
- 33. In-person experience had to measure up Spacious rooms
- 34. In-person experience had to measure up Spacious rooms Low Prices
- 35. In-person experience had to measure up Spacious rooms Low Prices Great Service
- 36. In-person experience had to measure up Spacious rooms Low Prices Great Service Special deals for Twitter followers
- 37. In-person experience had to measure up Spacious rooms Low Prices Great Service Special deals for Twitter followers THE best bacon
- 38. In-person experience had to measure up Spacious rooms Low Prices Great Service Special deals for Twitter followers THE best bacon The WOM network works
- 39. "I listen andtry to contribute where it matters most - I never sell. It's about people and stories." - Brian Simpson, Director of Social Hospitality, Roger Smith Hotel
- 41. Social media =personal connections
- 42. Social media =personal connections Social media = awareness
- 43. Social media =personal connections Social media = awareness Social media = more business
- 44. If you wantto compete with the big guys, you canʼt wait for business to come to you. Social media is an opportunity you to make personal connections with others. Word of mouth = World of mouth
- 47. Your web siteis a reflection of YOU.
- 48. www = InformationLinked Together
- 55.
- 56. Your Website Home Base Your Neighbourhood
- 57. Your Website Your content lives here Home Base Your Neighbourhood
- 58. Your Website Your content lives here You need to give people a reason to go to your site Home Base Your Neighbourhood
- 59. Your Website Your content lives here You need to give people a reason to go to your site Home Base How do we do that?
- 60. How do webuild our home base?
- 61. How do webuild our home base? Itʼs all about CONTENT.
- 62. How do webuild our home base? Itʼs all about CONTENT. Blogging Video Webinars
- 63.
- 64. Why should people/companies haveblogs? • To build awareness of brand
- 65. Why should people/companies haveblogs? • To build awareness of brand • To boost search engine rankings
- 66. Why should people/companies haveblogs? • To build awareness of brand • To boost search engine rankings • To improve customer relations
- 67. Why should people/companies haveblogs? • To build awareness of brand • To boost search engine rankings • To improve customer relations • To show knowledge & earn credibility
- 68. Why should people/companies haveblogs? • To build awareness of brand • To boost search engine rankings • To improve customer relations • To show knowledge & earn credibility • To get new clients/make sales
- 72.
- 73. Results: • Branded mentionsof Fiskars have risen 600% per week since the program began.
- 74. Results: • Branded mentionsof Fiskars have risen 600% per week since the program began. • There are more than 5000+ members of the Fiskateers community.
- 75. Results: • Branded mentionsof Fiskars have risen 600% per week since the program began. • There are more than 5000+ members of the Fiskateers community. • Each community member is a "brand ambassador" who spreads the message to other crafters.
- 76. Results: • Branded mentionsof Fiskars have risen 600% per week since the program began. • There are more than 5000+ members of the Fiskateers community. • Each community member is a "brand ambassador" who spreads the message to other crafters. • The program successfully de-commoditized Fiskars and made crafters value their products beyond price.
- 77. Easy ways toinclude video in a web site
- 78. Show a product in action
- 79. Share expertise through educationalvideos, a newscast or interviews with team members.
- 80. Search Engines loveVideo!
- 81. Promote a specialevent, new product release, or special offer
- 82.
- 83. Have a community post theirown videos
- 84. Create a videopodcast that people can subscribe to.
- 85. Stand out from competitors.Be the first in your community to try video!
- 89.
- 90. Results: • Through thepodcast, Gary grew Wine Library from $4 million to $50 million business in 18 months.
- 91. Results: • Through thepodcast, Gary grew Wine Library from $4 million to $50 million business in 18 months. • He’s done over 900 episodes, the show gets 100,000 viewers per day.
- 92. Results: • Through thepodcast, Gary grew Wine Library from $4 million to $50 million business in 18 months. • He’s done over 900 episodes, the show gets 100,000 viewers per day. • Gary is a bestselling author of business books and has his own show on Sirus Satellite Radio called Wine and Web
- 93.
- 94.
- 95. Whatʼs a Webinar? • It's more than just promoting a product
- 96. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers
- 97. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers
- 98. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers
- 99. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers • Can be "free" or "premium" content
- 100. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers • Can be "free" or "premium" content • Content can be made "on-demand" and linked on a site
- 101. Whatʼs a Webinar? • It's more than just promoting a product • Share knowledge, bring in industry experts, educate your customers • Value-add "insider" knowledge for existing customers • A way to interact with customers • Can be "free" or "premium" content • Content can be made "on-demand" and linked on a site • A variety of tools available
- 103.
- 105. • Training andcustomer demos
- 106. • Training andcustomer demos • Involve decision makers regardless of geographic location
- 107. • Training andcustomer demos • Involve decision makers regardless of geographic location • Webinars are recorded and can be shared any time
- 108. • Training andcustomer demos • Involve decision makers regardless of geographic location • Webinars are recorded and can be shared any time • BusinessFitness reports cost savings of $100,000 and significantly reduced sales cycles
- 110.
- 111. Your Home Base Give people a reason to drop by
- 112. Your Home Base Give people a reason to drop by They will come back if you provide relevant, updated content that is interesting to the community.
- 113.
- 114. Twitter is yourcoffee shop
- 115.
- 117. Silly !
- 120. Randy uses ONLY Twitterto market his business.
- 121.
- 122. @littlerandy Results: • Gained severalnew clients, grew his business, and survived last year’s downturn.
- 123. @littlerandy Results: • Gained severalnew clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice:
- 124. @littlerandy Results: • Gained severalnew clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice: • Devote your time to making meaningful connections, not marketing.
- 125. @littlerandy Results: • Gained severalnew clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice: • Devote your time to making meaningful connections, not marketing. • Try to meet as many people as you can in person - offline meetings trump online meetings every time.
- 126. @littlerandy Results: • Gained severalnew clients, grew his business, and survived last year’s downturn. Randy’s Twitter Advice: • Devote your time to making meaningful connections, not marketing. • Try to meet as many people as you can in person - offline meetings trump online meetings every time. • Find networking and social events to go to (Tweetups) to further expand your online network in the offline world.
- 127. Twitter is yourcoffee shop
- 128. Twitter is yourcoffee shop • Twitter is a worldwide, 24/7 conversation.
- 129. Twitter is yourcoffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place.
- 130. Twitter is yourcoffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place. • You can listen in, learn something new, and share what you know.
- 131. Twitter is yourcoffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place. • You can listen in, learn something new, and share what you know. • Itʼs not a broadcast channel. The loud people get weeded out.
- 132. Twitter is yourcoffee shop • Twitter is a worldwide, 24/7 conversation. • Itʼs a meeting place. • You can listen in, learn something new, and share what you know. • Itʼs not a broadcast channel. The loud people get weeded out. • Itʼs a way to get to know people before you invite them to your home base.
- 133.
- 134.
- 135.
- 136. The Challenge • 12months, different charity each month
- 137. The Challenge • 12months, different charity each month • 1200 people @ $10 per month
- 138. The Challenge • 12months, different charity each month • 1200 people @ $10 per month • Done entirely through social networks
- 144.
- 145. Results • Over 4,000supporters worldwide
- 146. Results • Over 4,000supporters worldwide • Twitter marathon, live streaming concerts
- 147. Results • Over 4,000supporters worldwide • Twitter marathon, live streaming concerts • In 2009, 12for12k raised over $100,000 that was shared with 9 different charities
- 148. Results • Over 4,000supporters worldwide • Twitter marathon, live streaming concerts • In 2009, 12for12k raised over $100,000 that was shared with 9 different charities • Awareness of each of the charities grew as a result of the campaign
- 149. Facebook is yourcommunity centre
- 150. Facebook is yourcommunity centre • Facebook can be the central hub of your community. where people can find and share information about your business.
- 151. Facebook is yourcommunity centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action.
- 152. Facebook is yourcommunity centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action. • Your community can share their stories too.
- 153. Facebook is yourcommunity centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action. • Your community can share their stories too. • It links people back to your home base.
- 154. Facebook is yourcommunity centre • Facebook can be the central hub of your community. where people can find and share information about your business. • Like a community centre bulletin board. Tell your story and provide calls to action. • Your community can share their stories too. • It links people back to your home base. • Itʼs opt-in.
- 155.
- 156. Re-Cap • Social mediacan be used successfully for all types of businesses - B2C, B2B, and across industries and sectors.
- 157. Re-Cap • Social mediacan be used successfully for all types of businesses - B2C, B2B, and across industries and sectors. • Social media is about leveraging technology to create new connections with customers.
- 158. Re-Cap • Social mediacan be used successfully for all types of businesses - B2C, B2B, and across industries and sectors. • Social media is about leveraging technology to create new connections with customers. • Social media is less about the sales pitch, and more about the conversation.
- 159. Bringing it AllTogether: How to develop a social media strategy that works for your business
- 160.
- 166. Get your housein order FIRST
- 167. Step 1: Cleanup your Home Base
- 168. Step 1: Cleanup your Home Base • Set specific and measurable goals
- 169. Step 1: Cleanup your Home Base • Set specific and measurable goals • Give your blog a home or revisit your blog
- 170. Step 1: Cleanup your Home Base • Set specific and measurable goals • Give your blog a home or revisit your blog • Consider where video, webinars, or other fresh content could be added
- 171. Step 1: Cleanup your Home Base • Set specific and measurable goals • Give your blog a home or revisit your blog • Consider where video, webinars, or other fresh content could be added • Create your profiles on social networks (as placeholders)
- 172. Step 1: Cleanup your Home Base Suggested Toolkit
- 173. Step 1: Cleanup your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org
- 174. Step 1: Cleanup your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org • Webinar tools - DimDim or GoToMeeting
- 175. Step 1: Cleanup your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org • Webinar tools - DimDim or GoToMeeting • Video Tools - FlipCam, YouTube
- 176. Step 1: Cleanup your Home Base Suggested Toolkit • Blogging tool: Wordpress.com or .org • Webinar tools - DimDim or GoToMeeting • Video Tools - FlipCam, YouTube • Twitter, Facebook, LinkedIN
- 177. Step 2: Goout Exploring
- 178. Step 2: Goout Exploring • Check out the neighbourhood
- 179. Step 2: Goout Exploring • Check out the neighbourhood • Set up listening posts
- 180. Step 2: Goout Exploring • Check out the neighbourhood • Set up listening posts • Find your customers, and listen to what they are talking about
- 181. Step 2: Goout Exploring • Check out the neighbourhood • Set up listening posts • Find your customers, and listen to what they are talking about • Share this info with your colleagues
- 182. Step 2: Goout Exploring • Check out the neighbourhood • Set up listening posts • Find your customers, and listen to what they are talking about • Share this info with your colleagues • Collaborate/brainstorm on content ideas
- 183. Step 2: Goout Exploring Suggested Toolkit
- 184. Step 2: Goout Exploring Suggested Toolkit • Twitter Search (use #hashtags), Twitter Chats to find conversations
- 185. Step 2: Goout Exploring Suggested Toolkit • Twitter Search (use #hashtags), Twitter Chats to find conversations • Search Facebook Groups to find communities with shared interests
- 186. Step 2: Goout Exploring Suggested Toolkit • Twitter Search (use #hashtags), Twitter Chats to find conversations • Search Facebook Groups to find communities with shared interests • Use Google Alerts, Google Reader to have information delivered to you.
- 187. Step 3: BuildA Team
- 188. Step 3: BuildA Team • Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos?
- 189. Step 3: BuildA Team • Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos? • Build an editorial calendar, and set deadlines, and deliverables.
- 190. Step 3: BuildA Team • Define the roles of your team up front. Who will contribute to the blog? Monitor comments? Manage Facebook, Twitter, and photos? Create videos? • Build an editorial calendar, and set deadlines, and deliverables. • Decide what content will be posted when. Make sure itʼs manageable and ties back to your goals.
- 191. Step 3: BuildYour Team Suggested Toolkit
- 192. Step 3: BuildYour Team Suggested Toolkit • Google Docs for collaboration
- 193. Step 3: BuildYour Team Suggested Toolkit • Google Docs for collaboration • DropBox for file sharing
- 194. Step 3: BuildYour Team Suggested Toolkit • Google Docs for collaboration • DropBox for file sharing • Google Calendar for editorial calendar
- 195. Step 4: Justhit Publish
- 196. Step 4: Justhit Publish • Work on your content first - start to build blog posts, videos, content for webinars.
- 197. Step 4: Justhit Publish • Work on your content first - start to build blog posts, videos, content for webinars. • Get some stuff “in the can”.
- 198. Step 4: Justhit Publish Suggested Toolkit
- 199. Step 4: Justhit Publish Suggested Toolkit • Google Docs for team collaboration, Evernote for “anywhere” ideas
- 200. Step 4: Justhit Publish Suggested Toolkit • Google Docs for team collaboration, Evernote for “anywhere” ideas • Invest in an audio recorder or FlipCam
- 201. Step 4: Justhit Publish Suggested Toolkit • Google Docs for team collaboration, Evernote for “anywhere” ideas • Invest in an audio recorder or FlipCam • Create spaces - YouTube Channel, Wordpress Blog, Flickr Page
- 202.
- 203. Step 5: Engage! •Create your neighbourhoods.
- 204. Step 5: Engage! •Create your neighbourhoods. • Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions.
- 205. Step 5: Engage! •Create your neighbourhoods. • Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions. • Invite people to “Like” your page. Link your Facebook page off your web site/blog
- 206. Step 5: Engage! •Create your neighbourhoods. • Facebook is a great place to start. Create your fan page, load up links, photos, videos, start discussions. • Invite people to “Like” your page. Link your Facebook page off your web site/blog • Donʼt just post links to your own stuff. Posts links to things you find in your Google Reader that are interesting.
- 207.
- 208. Step 5: Engage! •Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content.
- 209. Step 5: Engage! •Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content. • Participate in Twitter Chats. Share your knowledge.
- 210. Step 5: Engage! •Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content. • Participate in Twitter Chats. Share your knowledge. • Following other people is like a handshake. Say hello!
- 211. Step 5: Engage! •Post links on Twitter to things you find interesting. Re-Tweet othersʼ interesting content. • Participate in Twitter Chats. Share your knowledge. • Following other people is like a handshake. Say hello! • Build a YouTube channel and post your videos. Point people to that content too.
- 212.
- 213. Step 5: Engage! •Beef up your profile on LinkedIN, and link your blog feed to your profile.
- 214. Step 5: Engage! •Beef up your profile on LinkedIN, and link your blog feed to your profile. • Post photos to your Flickr page of events and interesting things that happen in your day.
- 215. Step 6: Manageand Maintain
- 216. Step 6: Manageand Maintain • Donʼt stop now! If you disappear for days youʼll lose momentum.
- 217. Step 6: Manageand Maintain • Donʼt stop now! If you disappear for days youʼll lose momentum. • Find some time every day to interact - make it a habit, like checking your email or voicemail.
- 218.
- 219. Top 5 reasonswhy businesses are afraid of social media
- 220. Top 5 reasonswhy businesses are afraid of social media
- 221. Top 5 reasonswhy businesses are afraid of social media We don't have time for social media.
- 222. Top 5 reasonswhy businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources.
- 223. Top 5 reasonswhy businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand.
- 224. Top 5 reasonswhy businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand. If our employees are allowed to Tweet, they might give away company secrets.
- 225. Top 5 reasonswhy businesses are afraid of social media We don't have time for social media. Social media is a waste of time and resources. "Haters" will damage our brand. If our employees are allowed to Tweet, they might give away company secrets. It's impossible to track ROI.
- 226. We donʼt havetime for social media.
- 227. We donʼt havetime for social media. Make it a team effort.
- 228. We donʼt havetime for social media. Make it a team effort. Make it a habit.
- 229. We donʼt havetime for social media. Make it a team effort. Make it a habit. Make it part of your marketing plan.
- 230. We donʼt havetime for social media. Make it a team effort. Make it a habit. Make it part of your marketing plan. Make it a priority.
- 231. Social media isa waste of time and resources
- 232. Social media isa waste of time and resources Itʼs one of the fastest ways to build brand recognition
- 233. Social media isa waste of time and resources Itʼs one of the fastest ways to build brand recognition Itʼs not just “playing”, but it is fun!
- 234. Social media isa waste of time and resources Itʼs one of the fastest ways to build brand recognition Itʼs not just “playing”, but it is fun! 80% of my companyʼs new business in the past 2 years has from social media channels.
- 235. Social media isa waste of time and resources Itʼs one of the fastest ways to build brand recognition Itʼs not just “playing”, but it is fun! 80% of my companyʼs new business in the past 2 years has from social media channels. My company would not have survived the downturn if not for social media.
- 236. “Haters” will damagemy brand.
- 237. “Haters” will damagemy brand. If youʼre already listening, youʼll be able to hear immediately if there is an issue.
- 238. “Haters” will damagemy brand. If youʼre already listening, youʼll be able to hear immediately if there is an issue. You can address problems directly, quickly, and personally.
- 239. If our employeesare allowed to Tweet, they might give away company secrets.
- 240. If our employeesare allowed to Tweet, they might give away company secrets. Set up guidelines for your staff about what they can and canʼt say online about the company.
- 241. If our employeesare allowed to Tweet, they might give away company secrets. Set up guidelines for your staff about what they can and canʼt say online about the company. Your employees are the human face of your company. Encourage their personalities to shine through.
- 242. Itʼs impossible totrack ROI.
- 243. Itʼs impossible totrack ROI. Social media tools are very trackable.
- 244. Itʼs impossible totrack ROI. Social media tools are very trackable. Analytics are available across most platforms.
- 245. Itʼs impossible totrack ROI. Social media tools are very trackable. Analytics are available across most platforms. Tools like Radian6 help with monitoring and tracking ROI.
- 246. Itʼs impossible totrack ROI. Social media tools are very trackable. Analytics are available across most platforms. Tools like Radian6 help with monitoring and tracking ROI. If you focus on your goals up front, youʼll know when youʼve been successful.
- 247. Social Media inLess than 1 Hour a Day
- 248. Social Media inLess than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee
- 249. Social Media inLess than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee • Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!)
- 250. Social Media inLess than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee • Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!) • Community Search: 10 minutes a week to seek out new people and build your network
- 251. Social Media inLess than 1 Hour a Day • Google Reader: 10 minutes with your morning coffee • Neighbourhood Check-In: 10 minutes morning, lunch and end of day (Hootsuite helps!) • Community Search: 10 minutes a week to seek out new people and build your network • Spread it around: Share the tasks with your team.
- 254. Some final wordsof wisdom
- 255. Some final wordsof wisdom • In the old days, it was mass all about mass media
- 256. Some final wordsof wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation
- 257. Some final wordsof wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about
- 258. Some final wordsof wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about • Create an experience that matches their dreams
- 259. Some final wordsof wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about • Create an experience that matches their dreams •Transparency builds trust
- 260. Some final wordsof wisdom • In the old days, it was mass all about mass media • You don't have to control the message, you are part of the conversation • Customers are your best source of information. Understand what they really want, desire, dream about • Create an experience that matches their dreams •Transparency builds trust • Encouraging your staff to interact with people creates a human company.
- 261.
- 262.
- 263. Content is King. Conversationis King.
- 264. Conversation is King. Areyou ready to start?