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Best Practices in Using Twitter for Associations
The document discusses best practices for associations using Twitter as a promotional and content cultivation tool, emphasizing the importance of engaging content that is interesting, relevant, and useful to the audience. Key tips include surveying daily, using pinned tweets and graphics, leveraging hashtags, and utilizing scheduling programs to save time. The research highlights that success on Twitter comes from knowing your audience and tailoring content specifically for them.
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Similar to Best Practices in Using Twitter for Associations
Best Practices in Using Twitter for Associations
- 2. Best Practices inUsing Twitter for Associations Ami Neiberger-Miller @AmazingPRMaven Founder Steppingstone LLC www.SteppingstoneLLC.com Mark Newman @TheEndoSociety @Endocrine_News Endocrine News www.endocrine.org
- 3. Today’s discussion focuseson maximizing Twitter for your association (and making your job easier) • Twitter as a promotional tool. • Twitter as a content cultivation tool. • Tips for saving time. • Tips for reaping more benefits. • Tips for creating graphics. • Tips for maximizing exposure.
- 4. Research – 2015– Wiley • Examined 300 associations and societies in 2014 for 12 weeks. • Twitter use (84%) was comparable to Facebook (86%). Those platforms surpassed all other social media platforms.
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- 6. Wiley Research The researchersdrilled down into Twitter. Many struggled to get engagement, esp. on mass campaigns. They concluded: “Good engagement results from sharing content which is interesting, relevant and useful for your specific audience.”
- 7. Wiley Research TakeAways • There is no magic formula for success on Twitter. • Know your audience. Can you define them? • Don’t go big. Go small. Talk to your audience. • Be interesting, relevant, and useful to earn engagement.
- 8. Twitter as a PromotionalTool Tip #1 – Survey daily. Re-tweet others, esp. those in positions of influence.
- 9. Twitter as aPromotional Tool Tip #2 – Use pinned tweets to highlight a current issue.
- 10. Twitter as aPromotional Tool Tip #3 – Use graphics.
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- 13. Twitter as aPromotional Tool Tip #4 – Try a Twitter Chat.
- 14. Twitter as a PromotionalTool Tip #5 – Tailor headlines for success. What works on Facebook will not work as well on Twitter. On Twitter less emotion is ok.
- 15. Twitter as aContent Cultivation Tool Tip #1 – Benefit from hashtags.
- 16. Twitter as aContent Cultivation Tool Tip #2 – Look at what your members are doing and re- tweet.
- 17. Twitter as a content cultivationtool. Tip #3 – Ask for content for your publications.
- 18. Twitter as acontent cultivation tool. Tip #4 – Try a Twitter Poll •Your tweet has a 116 character limit. •4 choices allowed. •each poll choice has a 20 character limit. • Polls last from five minutes to one week.
- 19. Tips for SavingTime Tip #1 – Use an advance scheduling program. • Hootsuite (free), Sprout Social, Buffer, TwitTimer • Twitter ads - clients can use advance scheduling.
- 20. Tips for SavingTime Tip #2 – Get out your association calendar, branded images, etc. Advance schedule what makes sense.
- 21. Tips for SavingTime Tip #3 – Batch it. If you do a daily news summary, program tweets after you finish.
- 22. Tips for SavingTime Tip #4 – Look at your analytics at least once a month. Change what you do, based on your analytics https://analytics.twitter.com/user/USERNAME/
Editor's Notes
- #4 Thanks to Pixabay.com for some of our super awesome images!
- #5 Wiley research: https://hub.wiley.com/community/exchanges/discover/blog/2015/02/27/how-are-societies-using-social-media
- #6 Image source: https://hub.wiley.com/community/exchanges/discover/blog/2015/02/27/how-are-societies-using-social-media They also share news and often use their social accounts as part of their mass marketing, one-to-many campaigns that result in little direct conversation.
- #7 Wiley research: https://hub.wiley.com/community/exchanges/discover/blog/2015/02/27/how-are-societies-using-social-media
- #8 How can you be interesting, relevant and useful, talk to your target audience, and do all your job demands?
- #9 Make sure speakers know your Twitter handle correctly. Make it easy to get photos. Share and say thank you. Use the mute feature if necessary to declutter your feed. https://support.twitter.com/articles/20171399
- #15 BuzzSumo 2017 headline study (many more headline examples and lots of info on Facebook): http://buzzsumo.com/blog/most-shared-headlines-study/#twitter