Best Practices: Promoting Events through Digital Communications
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The document outlines best practices for utilizing digital communications in events, emphasizing the importance of mobile-first and interactive components across various mediums such as websites, emails, and banner ads. It suggests creating engaging and personalized content, leveraging user preferences for emails, and utilizing intelligent contextual emails for targeted promotions. Additionally, it encourages the collection of attendee emails through blogs and social media, along with improving advertising strategies.
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Best Practices: Promoting Events through Digital Communications
- 1. Best Practices in Using Digital Communications for Events Ideas & Considerations
- 2. Today: • Website • Interactive Components • Email • Banner Ads
- 13. • Image-Driven • Curated Content • Mobile-First
- 22. Email Be Modern
- 23. Modern Email Best Practices: • BSI • Easy CTAs • Banner Ads • Mobile-first
- 24. Blog Notes: • Event-specific • Easy CTAs • Banner Ads • Mobile-first
- 25. Blog Notification Email Your New Newsletter! • Auto-created • Sent at user preference or by default • Email stats & behavioral understanding • More banner ad opportunities
- 26. ICE Emails: (Intelligent Contextual Email) • Member profile-driven • Event-specific offers • Interactive • User-driven
- 27. ICE Emails: (Intelligent Contextual Email) • Member profile-driven • Event-specific • Based on additional logic e.g. zip code location • Cross-sell & upsell
- 28. Banner Ads
- 31. Opportunities to Improve for 2016 • Personalization • Interaction • Cross-market • Online advertising (please start!) • Use blogs & social to get new attendees’ email addresses • Go BIG • Add text message & voice mail reminders