Christian Götz, co-founder and CEO of HiveMQ, discusses the MQTT protocol as the standard for IoT connectivity, emphasizing its simplicity, guaranteed delivery, and scalability for millions of devices. With extensive experience and a solid customer base, HiveMQ is utilized in various industries, including automotive, for reliable communication. Best practices for implementing MQTT include ensuring a mature broker, utilizing security measures, and conducting thorough testing for high-scale scenarios.