Best Search Engine Optimisation Course in Jalandhar

Best Search Engine Optimisation Course in Jalandhar

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  S SEARCH E ENGINE OOPTIMISATION Get found, stay visible – SEO brings your website to the top! By Sumit Sharma
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  WHAT IS SEO? •SEO stands for Search Engine Optimization. • It is the process of improving a website to increase its visibility on search engines like Google, Bing, and Yahoo. • The goal: Get more organic (non-paid) traffic from search engine results pages (SERPs).
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  WHY SEO MATTERS •75% of users never scroll past the first page of search results. • SEO helps increase visibility, credibility, and traffic. • Organic traffic is more cost- effective and sustainable than paid advertising. • Essential for brand awareness and lead generation.
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  HOW SEARCH ENGINESWORK 1.Crawling – Bots scan the web and collect data from websites. 2.Indexing – Collected data is stored in a search engine's database. 3.Ranking – Algorithms rank pages based on relevance, authority, and user experience.
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  TYPES OF SEO• On-Page SEO: Optimizing content and HTML source code (keywords, headings, meta tags). • Off-Page SEO: Earning backlinks and brand mentions from other websites. • Technical SEO: Improving site structure, speed, mobile-friendliness, and crawlability. • Local SEO: Optimizing for location- based searches (e.g., “near me” queries).
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  KEYWORD RESEARCH 1.Identifying thewords and phrases people use in search engines. 2.Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest 3.Focus on: • Search volume • Competition • User intent 1.Types: Short-tail vs. Long-tail keywords
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  ON-PAGE SEO BEST PRACTICES 1.Usetarget keywords in: • Title tags • Headings (H1, H2, etc.) • Meta descriptions • URLs and image alt text 1.Create high-quality, valuable content. 2.Ensure mobile-friendly and fast-loading pages.
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  OFF-PAGE SEO STRATEGIES • LinkBuilding – Acquire high-authority backlinks. • Guest Blogging – Write for other sites to gain exposure and backlinks. • Social Signals – Share content across social media to increase visibility. • Online Reviews – Especially important for Local SEO.
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  TECHNICAL SEO ESSENTIALS •Site speed – Faster sites rank better. • Mobile optimization – Responsive design is a must. • Secure website (HTTPS) – Boosts trust and rankings. • XML Sitemaps and robots.txt – Help search engines crawl your site effectively. • Fix broken links and duplicate content issues.
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  TECHNICAL SEO ESSENTIALS • Sitespeed – Faster sites rank better. • Mobile optimization – Responsive design is a must. • Secure website (HTTPS) – Boosts trust and rankings. • XML Sitemaps and robots.txt – Help search engines crawl your site effectively. • Fix broken links and duplicate content issues.
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  Tool Purpose Google SearchConsole Track performance and indexing Google Analytics Analyze user behavior SEMrush Keyword and competitor analysis Yoast SEO (WordPress) On-page optimization Screaming Frog Site auditing and crawling SEO TOOLS
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  COMMON SEO MISTAKES TOAVOID • Keyword stuffing • Buying backlinks (black-hat SEO) • Ignoring mobile optimization • Duplicate content • Poor internal linking • Not updating outdated content
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  CONCLUSION & FUTUREOF SEO • SEO is a long-term investment that yields compounding results. • Trends shaping SEO: ⚬ Voice search ⚬ AI and machine learning ⚬ Core Web Vitals ⚬ E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) • Stay updated with Google algorithm changes to maintain performance.