S SEARCH
E ENGINE
O OPTIMISATION
Get found, stay visible – SEO
brings your website to the top!
By Sumit Sharma
WHAT IS SEO?
• SEO stands for Search Engine
Optimization.
• It is the process of improving a website to
increase its visibility on search engines
like Google, Bing, and Yahoo.
• The goal: Get more organic (non-paid)
traffic from search engine results pages
(SERPs).
WHY SEO MATTERS
• 75% of users never scroll past the
first page of search results.
• SEO helps increase visibility,
credibility, and traffic.
• Organic traffic is more cost-
effective and sustainable than
paid advertising.
• Essential for brand awareness
and lead generation.
HOW SEARCH ENGINES WORK
1.Crawling – Bots scan the web and
collect data from websites.
2.Indexing – Collected data is stored in a
search engine's database.
3.Ranking – Algorithms rank pages based
on relevance, authority, and user
experience.
TYPES OF SEO • On-Page SEO: Optimizing content and
HTML source code (keywords, headings,
meta tags).
• Off-Page SEO: Earning backlinks and
brand mentions from other websites.
• Technical SEO: Improving site structure,
speed, mobile-friendliness, and
crawlability.
• Local SEO: Optimizing for location-
based searches (e.g., “near me”
queries).
KEYWORD RESEARCH
1.Identifying the words and phrases people use in search
engines.
2.Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest
3.Focus on:
• Search volume
• Competition
• User intent
1.Types: Short-tail vs. Long-tail keywords
ON-PAGE SEO BEST
PRACTICES
1.Use target keywords in:
• Title tags
• Headings (H1, H2, etc.)
• Meta descriptions
• URLs and image alt text
1.Create high-quality, valuable content.
2.Ensure mobile-friendly and fast-loading
pages.
OFF-PAGE SEO
STRATEGIES
• Link Building – Acquire high-authority
backlinks.
• Guest Blogging – Write for other sites to
gain exposure and backlinks.
• Social Signals – Share content across social
media to increase visibility.
• Online Reviews – Especially important for
Local SEO.
TECHNICAL SEO ESSENTIALS
• Site speed – Faster sites rank better.
• Mobile optimization – Responsive design
is a must.
• Secure website (HTTPS) – Boosts trust and
rankings.
• XML Sitemaps and robots.txt – Help search
engines crawl your site effectively.
• Fix broken links and duplicate content
issues.
TECHNICAL SEO
ESSENTIALS
• Site speed – Faster sites rank better.
• Mobile optimization – Responsive design
is a must.
• Secure website (HTTPS) – Boosts trust and
rankings.
• XML Sitemaps and robots.txt – Help
search engines crawl your site effectively.
• Fix broken links and duplicate content
issues.
Tool Purpose
Google Search Console Track performance and indexing
Google Analytics Analyze user behavior
SEMrush Keyword and competitor analysis
Yoast SEO (WordPress) On-page optimization
Screaming Frog Site auditing and crawling
SEO TOOLS
COMMON SEO MISTAKES
TO AVOID
• Keyword stuffing
• Buying backlinks (black-hat SEO)
• Ignoring mobile optimization
• Duplicate content
• Poor internal linking
• Not updating outdated content
CONCLUSION & FUTURE OF SEO
• SEO is a long-term investment that yields compounding results.
• Trends shaping SEO:
⚬ Voice search
⚬ AI and machine learning
⚬ Core Web Vitals
⚬ E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
• Stay updated with Google algorithm changes to maintain
performance.

Best Search Engine Optimisation Course in Jalandhar

  • 1.
    S SEARCH E ENGINE OOPTIMISATION Get found, stay visible – SEO brings your website to the top! By Sumit Sharma
  • 2.
    WHAT IS SEO? •SEO stands for Search Engine Optimization. • It is the process of improving a website to increase its visibility on search engines like Google, Bing, and Yahoo. • The goal: Get more organic (non-paid) traffic from search engine results pages (SERPs).
  • 3.
    WHY SEO MATTERS •75% of users never scroll past the first page of search results. • SEO helps increase visibility, credibility, and traffic. • Organic traffic is more cost- effective and sustainable than paid advertising. • Essential for brand awareness and lead generation.
  • 4.
    HOW SEARCH ENGINESWORK 1.Crawling – Bots scan the web and collect data from websites. 2.Indexing – Collected data is stored in a search engine's database. 3.Ranking – Algorithms rank pages based on relevance, authority, and user experience.
  • 5.
    TYPES OF SEO• On-Page SEO: Optimizing content and HTML source code (keywords, headings, meta tags). • Off-Page SEO: Earning backlinks and brand mentions from other websites. • Technical SEO: Improving site structure, speed, mobile-friendliness, and crawlability. • Local SEO: Optimizing for location- based searches (e.g., “near me” queries).
  • 6.
    KEYWORD RESEARCH 1.Identifying thewords and phrases people use in search engines. 2.Tools: Google Keyword Planner, SEMrush, Ahrefs, Ubersuggest 3.Focus on: • Search volume • Competition • User intent 1.Types: Short-tail vs. Long-tail keywords
  • 7.
    ON-PAGE SEO BEST PRACTICES 1.Usetarget keywords in: • Title tags • Headings (H1, H2, etc.) • Meta descriptions • URLs and image alt text 1.Create high-quality, valuable content. 2.Ensure mobile-friendly and fast-loading pages.
  • 8.
    OFF-PAGE SEO STRATEGIES • LinkBuilding – Acquire high-authority backlinks. • Guest Blogging – Write for other sites to gain exposure and backlinks. • Social Signals – Share content across social media to increase visibility. • Online Reviews – Especially important for Local SEO.
  • 9.
    TECHNICAL SEO ESSENTIALS •Site speed – Faster sites rank better. • Mobile optimization – Responsive design is a must. • Secure website (HTTPS) – Boosts trust and rankings. • XML Sitemaps and robots.txt – Help search engines crawl your site effectively. • Fix broken links and duplicate content issues.
  • 10.
    TECHNICAL SEO ESSENTIALS • Sitespeed – Faster sites rank better. • Mobile optimization – Responsive design is a must. • Secure website (HTTPS) – Boosts trust and rankings. • XML Sitemaps and robots.txt – Help search engines crawl your site effectively. • Fix broken links and duplicate content issues.
  • 11.
    Tool Purpose Google SearchConsole Track performance and indexing Google Analytics Analyze user behavior SEMrush Keyword and competitor analysis Yoast SEO (WordPress) On-page optimization Screaming Frog Site auditing and crawling SEO TOOLS
  • 12.
    COMMON SEO MISTAKES TOAVOID • Keyword stuffing • Buying backlinks (black-hat SEO) • Ignoring mobile optimization • Duplicate content • Poor internal linking • Not updating outdated content
  • 13.
    CONCLUSION & FUTUREOF SEO • SEO is a long-term investment that yields compounding results. • Trends shaping SEO: ⚬ Voice search ⚬ AI and machine learning ⚬ Core Web Vitals ⚬ E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) • Stay updated with Google algorithm changes to maintain performance.