Beth Foulk - Marketing Portfolio - 2016
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Beth Foulk has experience managing paid search marketing (PPC) campaigns, project management, direct mail campaigns, process design, budgeting, and account management. She has worked in marketing roles for companies like Community Buying Group, Rhythm Engineering, Optimation, and MailPrint. Beth also does public speaking and writing on genealogy topics through her business Genealogy Decoded.
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Beth Foulk - Marketing Portfolio - 2016
- 1. Beth Foulk
- 3. PPC: GoogleAdWords Launched & managed PPC campaigns in Google AdWords, Google Display Network and BingAds to generate leads. Used custom landing pages with search and display (placement and remarketing campaigns).. Audience Real Estate Investors & Contractors Resources Dustin Steller, Designer More Information Landing pages: https://www.communitybuyinggr oup.com/perks/lowes_lar/ http://www.communitybuyinggro up.com/perks/perks-for-real- estate-pros/ 12.32% CTR, 17.65% Conversion Rate 12% CTR, 7.69% Conversion Rate
- 4. Project Management Managed projects for a four- person marketing department. Responsible for maintaining lines of communication, meeting deadlines, and managing assets. Additionally, managed a virtual assistant. Resources Worked independently Tools Slack,Trello, Smartsheets, UpWork
- 5. Variable Data Membership Cards Produced plastic membership card mailing. It was a variable data direct mail campaign with seven variables (5 text and two barcodes) per piece and four design variations. Responsible project management, list creation, vendor selection, and mailing. Resources Dave Harvey, Designer Sean Bryan, Copywriter DynamiCard,Vendor Results Increased web traffic, registrations, and revenue through the Sherwin Williams channel.
- 6. Campaign and Process Design Charted marketing campaigns, which facilitated better communication. Similarly, mapped internal processes to identify and resolve gaps in procedures. Audience CBG Management, Marketing Department Resources Worked independently Tools LucidCharts
- 7. Revenue & Expenses Created revenue forecasts and expense budgets for the marketing department. Collated information from multiple sources and departments. Managed marketing expenses; responsible for department AmEx card. Audience CBG Executive Management Resources Worked independently. Tools Excel
- 9. Case Studies I led the creation of customer- featured case studies to demonstrate a reason to believe our claims and feature unique applications of our product. Audience Traffic Engineers Media Print & digital brochures Email Social Media Video Presentation PowerPoint Slides Resources Joe Carey,Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter For More: https://vimeo.com/rhythmtraffic/r eview/117629413/c344834c17
- 10. Email Campaigns I designed and launched multiple email campaigns to support thought leadership webinars, Users’ Group events, and product launches. Audience Traffic Engineers Media Email Digital Brochures White Papers Video testimonials, case studies Webinars Resources Joe Carey,Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter
- 11. Website I launched the project to redesign the current Rhythm Engineering website beginning with creating a wireframe to organize the content and guide the user experience. Audience Traffic Engineers,Technicians Media Website Resources Sought input from the marketing team
- 12. Corporate Collateral I managed the creation of corporate collateral such as the Rhythm Engineering “Painted Picture,” the mission/values/vision statement. Audience Traffic Engineers CivicOfficials Media Print & digital brochures Catalog Email Resources Abagail Pumphrey, designer ReggieChandra, author Katie Searl, proofreader
- 13. Email Blasts I directed the distribution of single email events. I was directly involved in copywriting, list management, and analytics. Audience Traffic Engineers Customers and prospects Media White Papers Articles Emails Resources Abagail Pumphrey, Designer Katie Searl, Copywriter
- 14. Users Group Events I began the staging of multiple, regional UsersGroup events. This included all promotion, budget, and logistics for each event. Audience Customers and prospects Traffic Engineers Media Email Digital brochures Direct Mail Video Resources Joe Carey,Videographer Abagail Pumphrey, Designer Katie Searl, Copywriter Kelly Pettigrew, Event Planning
- 15. Optimation
- 16. Website I launched and managed the new website project. I also wrote the copy, set up the Google Analytics, conducted A/B tests on landing pages, and optimized the site for SEO. Audience Manufacturing Engineers, Executives Media White Papers Specification Sheets Videos Social Media integration Blog integration Resources Kristen Miller, Designer (contracted) Dawn Foster,Webmaster (contracted) Tate Lundy, UI Specialist For more - www.optimation.com
- 17. GoogleAdWords Mastered and personally managed a Google AdWords Pay Per Click Program setting bids, selecting keywords, writing copy, and optimizing landing pages. Reached a 7.52% click through rate and a greater than 4% conversion rate. Audience Manufacturing Engineers Resources Worked independently
- 18. Blog I created and wrote a 50,000 word blog demonstrating thought leadership and industry expertise targeted to manufacturing engineering. I optimized the blog for SEO and cross-linked it creating deep links with the website. Audience Manufacturing Engineers, Media Website WordPress Blog Resources Kristen Miller, Design (contracted) For more http://www.optinest.com/optiblog/
- 19. Collateral I wrote numerous white papers, technical specification sheets, case studies, and articles for industry trade publications to extend thought leadership, generate leads, and support existing prospects. Audience Manufacturing Engineers Resources Kristen Miller, Design (contracted) For more White Papers Specification Sheets Case Studies Articles
- 20. Email Marketing I wrote and sent numerous emails to prospects and customers sharing thought leadership, product information, and expertise in the buying process. I scored the recipients based on their interaction with the emails. Audience Manufacturing Engineers Media Emails Resources Kristen Miller, Design (contracted)
- 22. Account Management As the lead marketer for Mail Print’s new Image 1 program, I worked directly with scores of individual clients to create their private brands and supporting collateral. I interviewed the clients from which I wrote copy, and managed print production. Developed a database to track projects. Audience Real Estate Market/ homeowners Resources Mail Print DesignTeam Mail Print Estimators
- 24. Speaking Presentations I present a portfolio of one- hour, multi-media presentations on topics germane to genealogy at local and regional conferences for audiences up to 700 attendees. Audience Genealogy Enthusiasts Media PowerPoint Presentations Resources Independent Project For more http://genealogydecoded.com/ speaking/ http://familytreewebinars.com/ bethfoulk
- 25. Blog I write a blog on genealogy research techniques, sources, and personal genealogy experiences. Audience Genealogy Enthusiasts Resources Kristen Miller, Design (contracted) http://genealogydecoded.com/blog/
- 26. Website My genealogy website promotes my speaking, research and writing services. It includes testimonials from clients and audience members. Audience Genealogy Enthusiasts Media Word PressWebsite Resources Kristen Miller, Design (contracted) For More www.genealogydecoded.com