Beyond 140 Characters: The New Rules of Twitter
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The document discusses Twitter's promoted tweets and targeting options, including interest, followers, contextual and search keyword targeting as well as remarketing. It also covers Twitter cards like web, video and app cards which can increase user engagement. Finally, it mentions pricing and measurement for promoted tweets, including post-view attribution.
Beyond 140 Characters: The New Rules of Twitter
- 5. O BRAVE NEW TWITTER WORLD
- 6. O BRAVE NEW TWITTER WORLD
- 7. O BRAVE NEW TWITTER WORLD
- 9. IMAGE CARDS
- 10. VIDEO CARDS
- 11. O BRAVE NEW TWITTER WORLD
- 12. O BRAVE NEW TWITTER WORLD
- 14. PROMOTED TWEETS
- 15. PROMOTED TWEETS • • •
- 16. LIVE VS. DARK TWEETS • •
- 19. INTEREST TARGETING • •
- 20. FOLLOWERS TARGETING • •
- 22. KEYWORD IN SEARCH TARGETING • •
- 23. REMARKETING
- 25. TWITTER CARDS: INTRODUCTION • • • •
- 26. TWITTER CARDS: INTRODUCTION • • • • CARD UNITS CAN SEE UP TO 5X USER ENGAGEMENT!
- 27. TWITTER CARDS: WEB CARD
- 28. THE ANATOMY OF A WEB CARD
- 29. TWITTER CARDS: LEAD GENERATION CARD
- 30. TWITTER CARDS: VIDEO PLAYER CARD
- 31. TWITTER CARDS: APP CARD
- 32. THE BUY CARD: COMING SOON
- 33. THE BUY CARD: COMING SOON
- 35. PRICING & MEASUREMENT • •
- 36. PRICING & MEASUREMENT • • • INCLUDES POST- VIEW ATTRIBUTION!