Beyond Good & Evil: Behavioral Economics & Information Architecture

This document discusses how behavioral economics and information architecture can be used to create transformative design ideas. It notes the tension between what is best for business goals like profits versus what is best for users. It provides examples of how small, subtle design details can significantly impact user behavior, and advocates focusing on creating valuable services for users rather than short-term metrics like clicks or shares. The document concludes by emphasizing the importance of anticipating future user needs and building long-term value.