Uploaded byPaul Brown
Beyond Likes, Towards Engagement: Connecting with Students via Social Technology
The document outlines Dr. Paul Gordon Brown's presentation on the impact of social media on college students, emphasizing trends in social media usage and strategies for engagement. Key goals include understanding social media trends, effective engagement practices, and developing community through technology in educational contexts. It also highlights demographic insights on social media usage and shares best practices for social media strategies in higher education.
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Similar to Beyond Likes, Towards Engagement: Connecting with Students via Social Technology
Beyond Likes, Towards Engagement: Connecting with Students via Social Technology
- 1. BEYOND LIKES TOWARDS ENGAGEMENT Connectingwith Students via Social Technology with Dr. @PaulGordonBrown CONNECT DALLAS, TX 2016
- 2. So who isthis guy? @paulgordonbrown
- 3. Research Impact of socialand digital technology on college student’s concepts of self. Presentations - Be. Act. Do. Digital Leadership. - Digital Social Justice - What Every Digital #SApro Should Do - Engaging With Students Online and With Social Media @paulgordonbrown
- 4. #Connect16 This session isTwitter-friendly. @paulgordonbrown
- 5. Goals for thissession. Participants will be able to: 1. Recall macro-level trends in social media adoption and use by college students 2. Describe real-world examples of ways social media have been effective or ineffective at engaging students and why. 3. Recognize shifts necessary in current marketing/engagement practices for the effective use of social media tools. 4. Utilize specific strategies learned from the presenters and peers in their own practice and contexts.
- 6. Outline. Social Media Trends ContentExamples Divisional Example Best Practices Small Group Strategizing Q&A
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- 13. 89% of adults 18-29years old use social media 67% access it on mobile 98% of adults ages 18-29 are on the internet 70 70 70 43% 60% 89% 65+ 50-64 30-49 70 78% 18-29 social media use by age (Brenner, 2013; Brenner & Smith, 2013; Pew Internet Project, n.d.) younger generations are using the internet, social media, and mobile technologies at a high rate
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- 15. 0 25 50 75 100 Facebook Instragram TwitterPintrest LinkedIn 23 3437 53 87 Social Media Platform Adoption (2014) 18-29 year olds Source: Pew Research Center Social Media Update 2104
- 16. 0 25 50 75 100 Facebook Instragram TwitterPintrest LinkedIn Social Media Platform Adoption (2014) Age comparison 18-29 yo 65+ yo Source: Pew Research Center Social Media Update 2104
- 17. 0 25 50 75 100 Facebook Instragram TwitterPintrest LinkedIn Social Media Platform Adoption (2014) Household income comparison Less than 30k/yr More than 75k/yr30k- 30k- 75k+ 75k+ 75k+ Source: Pew Research Center Social Media Update 2104
- 18. 0 25 50 75 100 Facebook Instragram TwitterPintrest LinkedIn Social Media Platform Adoption (2014) Race comparison White Hispanic Black Black Black Black White White Source: Pew Research Center Social Media Update 2104
- 19. 0 25 50 75 100 Facebook Instragram TwitterPintrest LinkedIn Social Media Platform Adoption (2014) Sex comparison Men Women Women Women Men Women Men Source: Pew Research Center Social Media Update 2104
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- 23. Outcomes 1. Develop relationshipswith your students 2. Develop community 3. Model appropriate online behavior 4. Customer service 5. Marketing and information sharing 6. Reading student culture/discourse
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- 26. Outcomes1. Point outhurtful comments and problematic behavior. 2. Describe the negative effects of hurtful comments on target groups. 3. Modify their own behavior. 4. Create a more welcoming campus climate. 5. Encourage student action.
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- 33. integrated marketing team managers KathBukis Print Shop Manager Chloe Corsi Manager Catherine O’Malley BSUlife.com Editor in Chief Jessica Laudati Design Team Manager Emily Cohn Video Team Manager Laura Lawton Social Media Manager 5 5 7 5 6 2
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- 35. Outcomes 1. Provide properinfrastructure for sustainability. 2. Determine social media’s role in overall division/department communication strategies. 3. Educate departments using one divisional approach as a guide. 4. Utilize student staff to actualize strategy. (Staff)
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- 37. istock / gettyimages Centralized Decentralized or Hybrid Model
- 38. istock / gettyimages Administrative Support? Campus Partners?
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- 46. What’s your G.I.F.T.? Modifiedfrom Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/
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- 48. Be helpful? Be achampion? Provide information? Modified from Gross, 2014
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- 50. ? The royal “we?” Dowe know who you are? Or is it a persona? Modified from Gross, 2014
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- 52. LOL ! " Thankyou for your inquiry. ¯_( )_/¯ Modified from Gross, 2014
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- 55. What’s your G.I.F.T.? Modifiedfrom Gross, L. (2014). How to manage social media in higher education. http://lizgross.net/ebook/ Goal Identity Formality Tone
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- 59. Topic Examples % Leadership Articles Foundon the Web; Added to our blog from student class assignments 40% Highlights Profiles of staff, student leaders, and highlights of student organizations 30% Pride Photos Photos of our mascot, photos from events 10% Deadlines Informational: org fair sign-ups, last day of classes, last day to drop classes 20% Modified from Gross, 2014
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