![BIG DATA CHALLENGES & OPPORTUNITIES
GOOD INTENTIONS:
64%
of companies planned
to fund a Big Data Project
in 2013 with more
than $1M
[Gartner 2012]
REALITY:
85%
of the Fortune 500 still
won’t be able to use
Big Data for competitive
advantage in 2015
[Gartner 2012]
PEOPLE:
35%
Shortfall in data-savvy
workers needed to make
sense out of
Big Data by 2018
[McKinsey 2011]
Actionable Insights From Big Data 8](https://image.slidesharecdn.com/ca-bigdataecommerce-dec11-141211145555-conversion-gate02/85/Big-Data-and-E-Commerce-8-320.jpg)
Big Data and E-Commerce
- 1. Big Data & E-Commerce THE FUTURE IS NOW Copyright © 2014 The Big Data Group, LLC. and Content Analytics, Inc. All Rights Reserved.
- 2. INTRODUCTION Managing Partner, The Big Data Group Author of Big Data Demystified Producer of The Big Data Landscape Serial Entrepreneur Acquisitions by Keynote, HP, and EMC • Bootstrapped and venture-backed Author of Why Startups Fail: And How Yours Can Succeed General Partner Mohr Davidow Ventures Group Program Manager Microsoft Actionable Insights From Big Data 2
- 3. I Started Out As a Big Data Nerd Microsoft, Redmond WA 1991 Actionable Insights From Big Data 3
- 4. Times Have Really Changed… Actionable Insights From Big Data 4
- 5. But Along The Way I Learned A Few Things Actionable Insights From Big Data 5
- 6. The Big Data Landscape Copyright © 2012-2014 The Big Data Group, LLC. All Rights Reserved.
- 7. THE BIG DATA LANDSCAPE, DEC. 2014 Apps Vertical Consumer Business Infrastructure Technologies Actionable Insights From Big Data 7 Intelligence Analytics & Visualization Operational Intelligence Ad/Media Data As A Service Analytics Operational As A Service Structured DB
- 8. BIG DATA CHALLENGES & OPPORTUNITIES GOOD INTENTIONS: 64% of companies planned to fund a Big Data Project in 2013 with more than $1M [Gartner 2012] REALITY: 85% of the Fortune 500 still won’t be able to use Big Data for competitive advantage in 2015 [Gartner 2012] PEOPLE: 35% Shortfall in data-savvy workers needed to make sense out of Big Data by 2018 [McKinsey 2011] Actionable Insights From Big Data 8
- 9. BIG DATA IS GROWING AT 40% ANNUALLY Data is growing at a 40 percent compound annual rate, reaching nearly 45ZB by 2020 Data in Zettabytes (ZB) 50 45 40 35 30 25 20 15 10 5 0 2008 2008 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 Source: Oracle, 2012 Actionable Insights From Big Data 9
- 10. E-COMMERCE & BIG DATA Business-to-consumer E-Commerce sales will reach $1.5 trillion this year — eMarketer “Finally, after a decade of transformational impact on other sectors of the economy,the new frontier of e-commerce has come to food. Ready or not, our industry must do a much better job of leveraging this channel.” — Denise Morrison, Campbell Soup CEO “Companies that fail to adopt ecommerce strategies risk stagnation, loss of share…” — Ad Age, 2014 Actionable Insights From Big Data 10
- 11. Big Data Industry Transformation
- 12. TRANSFORMATION OF RETAIL NOW… Data-driven pricing and recommendations THEN… Sales Image: webdesignerdepot.com Actionable Insights From Big Data 12
- 13. TRANSFORMATION OF FINANCIAL SERVICES NOW… Automated, high frequency trading THEN… Manual Trading Actionable Insights From Big Data 13
- 14. TRANSFORMATION OF CUSTOMER SERVICE NOW… Customer Insight Chart: Zendesk THEN… Unhappy Customers Actionable Insights From Big Data 14
- 15. TRANSFORMATION OF ONLINE MARKETING THEN… Leads NOW… Marketing & Sales Recommendations Company First Last Oppty Created Acme Fred Langan $250K 6/08/12 BigCo Tom Jones $100K 6/17/12 DealCo Jan Sedor $50K 7/01/12 Stor Liza Grear $750K 7/14/12 Works RF Group Carl Tomer $47K 7/18/12 Actionable Insights From Big Data 15 Campaign Recommendation
- 16. TRANSFORMATION OF CITIES NOW… Smart meters, smart transport, data-driven city design THEN… Traditional Infrastructure Actionable Insights From Big Data 16
- 17. TRANSFORMATION OF HEALTH & FITNESS THEN… Manual Tracking Walk 45 minutes Smoothie Lift weights 20 minutes NOW… Goals & Measurement Images: Azumio, DrChrono, Fitbit, Garmin, Nike Actionable Insights From Big Data 17
- 18. TRANSFORMATION OF EDUCATION NOW… Adaptive Learning THEN… Linear Learning Images: Khan Academy, Knewton, Michigan Actionable Insights From Big Data 18
- 19. Big Data & E-Commerce
- 20. E-COMMERCE IS BIG DATA abercrombie.com ae.com aeropostale.com Ah.nl Amazon.com amazon.ca Amazon.cn amazon.co.jp Amazon.co.uk Amazon.fr amazonfresh.com argos.co.uk Auchandirect.fr Auchandrive.fr BabiesRUs.com bargain-outlets.com barnesandnoble.com bedbathandbeyond.com bestbuy.com bigbasket.com biglots.com Bitikla.com bodybuilding.com Bol.com bonton.com boots.com canadiantire.ca carrefour.com.tr homedepot.com Intermarche.com jabong.com jcpenney.com Jd.com johnlewis.com kenkokenko.com Kmart.com kohls.com Kruidvat.nl lazadolazada.com.ph Leclercdrive.fr Lefeng.cn lidl.com llbean.com locaholohaco.jp londondrugs.com lowes.com macys.com meijer.com Mescoursescasino.fr michaels.com morrisons.com myntra.com ocado.com oldnavy.com Tmall.com Tops.com toysrus.com Trolley.ae tudespensa.com ulabox.com verabradley.com victoriassecret.com victoriassecret.com/pink vitadepot.com vitaminshoppe.com vitaminworld.com waitrose.com walgreens.com Walmart.com walmart.ca Walmart.com.br Wegmans.com Wehkamp.nl well.ca Woolworthsonline.com.au yankeecandle.com Yihaodian.com zalora.com.ph oldnavy.caom Onofre.com.br Ooshop.fr overstock.com ozon.ru Paodeacucar.com.br peapod.com petco.com petsmart.com pgestore.com rakuten24.rakuten.co.jp Redbaby.suning.com Riteaid.com safeway.com Sainsburys.co.uk sainsburys.com sallybeauty.com samsclub.com Sanalmarket.com sears.com shop.hobbylobby.com shoprite.com soap.com Souq.com statelinetack.com Suning.com target.com carrefour.es Carrefourdrive.fr Carrefouruae.com chronodrive.fr Colesonline.com.au Coradrive.fr Costco.com Coursesu.fr crs-online.ca cvs.com Dangdang.com diapers.com dickssportinggoods.com dollargeneral.com dollartree.com drugstore.com Extra.com.br flipkart.com freshdirect.com gandermountain.com gap.com Geantonline.ae gnc.com google.com/shopping hepsiburada.com hollister.com *Major retailers highlighted. Actionable Insights From Big Data 20
- 21. IDENTIFY, OPTIMIZE & IMPROVE Actionable Insights From Big Data 21
- 22. CONTENT ANALYTICS OVERVIEW • Trusted by many of the world’s largest brands and retailers • $5.5M in venture capital funding from Almaz Capital and Dunnhumby Ventures • Global presence • Web-based E-Commerce analytics offering Actionable Insights From Big Data 22
- 23. CASE STUDY: MAJOR RETAILER Business case: • Find and monitor products that have under-optimized product content across a 4M+ SKU site • Recommend products that can be improved and specific actions to take • Perform baseline evaluation and report on progress over time Results: • Increased traffic/sales for optimized product pages • Better customer purchase experience • Increased collaboration with suppliers Actionable Insights From Big Data 23
- 24. CASE STUDY: GLOBAL BRAND Business case: • Find and monitor products that have under-optimized product content across multiple E-Commerce sites • Recommend products that can be improved and specific actions to take • Receive notification of competitor price changes and out of stock products so brand can adjust pricing and ensure products are in stock Results: • Identified specific opportunities for improvement • Able to adjust pricing & product availability based on alerts • Increased collaboration with retailers Actionable Insights From Big Data 24
- 25. RANKINGS SCORECARD See how your products rank across e-commerce sites. Receive Email Alerts Daily, Weekly, or Monthly direct to your inbox to track rankings over time. INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 25
- 26. PRICE CHECK See how you stack up against the competition. Compare pricing across retailers with ease! INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 26
- 27. RATING & REVIEW ALERTS Content Analytics lets you know when your products receive negative alerts so that you can reach out to consumers in a timely way. INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 27
- 28. OUT OF STOCK ALERTS Content Analytics prevents loss of revenue by sending you daily alerts. Knowing when your products are unavailable for purchase is crucial to rankings and sales. INSIGHTFUL & ACTIONABLE ALERTS SENT DIRECTLY TO YOUR TEAM’S INBOX. Actionable Insights From Big Data 28
- 29. SUCCESS THROUGH OPTIMIZATION 1. Product Title Does it contain relevant keywords? 2. Product Description Is it platform customized? 3. Images How many should each product have? 4. Videos What can video do for ranking? 5. Reviews Are customers reviewing after purchase? 6. Pricing Are they competitive? Actionable Insights From Big Data 29
- 30. CONTENT HEALTH Identify which products need attention. Content Analytics provides dynamic relevant dashboard reporting on all aspects, allowing retailers, brands, and agencies to make impactful optimizations. Actionable Insights From Big Data 30
- 31. PILOT PROGRAM OVERVIEW Enterprise level analytics tools for optimizing product content, keyword relevance & rankings in global e-commerce. What’s Included… Up to 10 products / Up to 10 competitor products / Up to 10 retail sites TRUSTED BY MANY OF THE WORLD’S LARGEST BRANDS & RETAILERS Actionable Insights From Big Data 31
- 32. Thanks for your time. LETS TALK. [email protected] | (415) 754-9338