This document discusses the rise of big data and how the volume of data being created is growing exponentially, with 2.5 quintillion bytes created daily from various sources like sensors, social media, images, videos and purchases. It outlines how traditional databases and data analytics are struggling to handle this unstructured data, leading to the emergence of new solutions like Hadoop. It also explores how new roles like data scientists are emerging to help organizations extract value from all this big data through advanced analytics.