Big events small destinations

Big events small destinations

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  James Kennell Business Faculty Departmentof Marketing, Events and Tourism Big Events in Small Places – Opportunities for Tourism Destinations
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  Who am I? ProgrammeLeader, Tourism, Events and Hospitality Management Director, International HQ, International Tourism Studies Association Research and consultancy in Tourism, Destination Management, Event Impacts
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  The problem… How cansmall cities and emerging destinations capture more of the tourist market? And how can they do it without having to spend money, that they don’t have?
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  What do bigcities do?
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  An answer tothe problem (Getz & Page 2016) Huge growth in Event Tourism since 2008 Temporary Low investment Opportunities for partnerships There are lots of events in search of a destination
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  Big events insmall places
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  What do youneed to make it work? An ‘interesting’ destination Stakeholders A great idea Sponsorship A money making machine
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  Conclusions Small and emergingdestinations have a massive opportunity Event tourists want to visit interesting new destinations Successful event tourism relies on partnerships more than money Be благодарам!
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  University of Greenwichis a charity and company limited by guarantee, registered in England (reg. no. 986729). Registered office: Old Royal Naval college, Park Row, Greenwich, London SE10 9LS D e p a r t m e n t o f M a r k e t i n g , E v e n t s a n d T o u r i s m B u s i n e s s F a c u l t y j . s . k e n n e l l @ G r e e n w i c h . a c . u k @ j a m e s k e n n e l l B l a d e n , C . , K e n n e l l , J . , A b s o n , E . & W i l d e , N . ( 2 0 1 7 ) E v e n t s M a n a g e m e n t : A n I n t r o d u c t i o n 2 n d e d . L o n d o n . R o u t l e d g e G e t z , D . a n d P a g e , S . J . ( 2 0 1 6 ) . P r o g r e s s a n d p r o s p e c t s f o r e v e n t t o u r i s m r e s e a r c h . T o u r i s m M a n a g e m e n t , 5 2 , p p . 5 9 3 - 6 3 1 . H a w k e s , D . , K e n n e l l , J . , B o o t h , P . a n d A b s o n , E . , 2 0 1 6 . T h e i m p a c t o f m o t i v a t i o n f a c t o r s o n s p e n d i n g a t a p u b l i c s e c t o r f e s t i v a l s p r o g r a m m e . I n I m p a c t A s s e s s m e n t i n T o u r i s m E c o n o m i c s ( p p . 6 7 - 8 0 ) . S p r i n g e r I n t e r n a t i o n a l P u b l i s h i n g .