The document discusses the challenges of making machine learning easy. It notes that while machine learning is a key technique for making data-driven decisions, developing smart applications, and building predictive analytics, it is also complex due to complicated tools that do not scale well, costly solutions, and a lack of experts. The talk presents BigML as a cloud-based service that aims to make machine learning simple by allowing users to create models with a few lines of code or via an easy-to-use web interface. It discusses the challenges BigML faces in achieving breadth and depth of techniques, supporting diverse users, maintaining simplicity, scaling to large amounts of data, measuring true impact, and determining fair pricing models.