This document provides an overview of the Birdie project, a sales leads tracking system being planned and developed for National Marketing Resources. It discusses the background of the company and existing system, describes the new system and its stakeholders, and outlines initial technological and requirements assumptions. The project will use the Django web framework and be built in three layers following an object-oriented design. It presents an initial project schedule, costs, and feasibility analysis. The planning report demonstrates early progress in scoping and planning the new system to replace the existing LINKS application and improve functionality.