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@SDWOUTERS
Bitcoin & Blockchain
For Friends
Speaker on Bitcoin & Blockchain
Digital Transformation Consultant
at Duval Union Consulting
@sdwouters
Sam Wouters
‣ We are a digital consulting company.
‣ Founded in 2009 as DearMedia.
‣ We work for large European clients.
‣ We have a strong vision on the
impact of digital and act accordingly.
‣ We are advisors, writers, coaches
and entrepreneurs.
I explain to people why Bitcoin &
Blockchain matter, how they work
and what we can do with them
@SDWOUTERS
@SDWOUTERS
One of many
DISRUPTIVE
PLAYERS
@SDWOUTERS
“bitcoin is
digital money”
Who has heard of Bitcoin before today?
Positive image? Negative image?
Who fundamentally
understands Bitcoin?
@SDWOUTERS
Media that predicted The Death of Bitcoin
Deaths by publication:
DailyPaulCNNCity A.M.ChronBroken Librarian BTC Feed Business Insider
BloombergAbout.com Acton BizNews.comArduino TronicapenwarrAOL
Financial TimesFester’s DenDavid Seaman FortuneForbesFool.com Fusion
Gizmodo Australia IEX International Business Times Javamazon Moneygeek
MyBroadBandMother Jones News.com.au NewStatesman NY Mag OUI Share
The New York TimesThe KernelThe Calculating InvestorStreet Insider
Sputnik NewsPYMNTS.com Reuters Robert Nielsen Salon Seeking Alpha
The Underground EconomistThe Telegraph The Washington Post The Weekly Standard
USA Today Valley News VICE News Wired YahooWall Street Daily
bitcoinobituaries.com
"Don't forget that the millions of people all over the world
who are now part of the Bitcoin network were once very
strong skeptics. This includes people with decades of
experience in network security and cryptography."
~Andreas Antonopoulos
@SDWOUTERS
@SDWOUTERS
A Quick Introduction
To Bitcoin & Blockchain
@SDWOUTERS
Invented in 2008: a system to eliminate 

the need for “trusted” third parties
bitcoin.org/bitcoin.pdf
@SDWOUTERS
? ?
? ?
?
??
@SDWOUTERS
The first thing bought with 10.000 Bitcoins in 2010
@SDWOUTERS
Bitcoin’s best days
must be over!
Is worth over 

€6 Million today
at €600 per BTC
So much value, all for shady digital money?
@SDWOUTERS
Bitcoin challenges your understanding of money
Banks: Bitcoin can’t work,
It’s all about the Blockchain
@SDWOUTERS
What’s the difference?
Bitcoin is a way to digitally
transfer ownership
without a middleman
The blockchain is a
database that records
ownership through time
A 5 minute explanation won’t make 

you understand why they matter
@SDWOUTERS
WHAT
can we do with them?
HOW
do they work?
WHY
do Bitcoin &
Blockchain
exist?
@SDWOUTERS
WHY
do Bitcoin &
Blockchain
exist?
@SDWOUTERS
Why do digital money transfers take days?
@SDWOUTERS
Why are digital money transfers expensive?
9% FEE?
@SDWOUTERS
Financial innovation is held
back by rules and regulations@SDWOUTERS
@SDWOUTERS
But this is innovation!
Say that to the 40% unbanked adults worldwide…
And to the people who pay
5-25% money transfer fees
@SDWOUTERS
@SDWOUTERS
If you want to send money you have to
WAIT PAY
@SDWOUTERS
Yet we can do THIS?
@SDWOUTERS
@SDWOUTERS@SDWOUTERS
Bitcoin is about more
than global payments
We have more debt than can EVER be repaid
@SDWOUTERS
Income inequality keeps growing
@SDWOUTERS
Nations have gold reserves that don’t exist
“There hasn’t been a comprehensive
audit of Fort Knox in over 60 years.”
@SDWOUTERS
Currencies are not backed by anything
@SDWOUTERS
Leading to unprecedented money printing
@SDWOUTERS
The money in your bank loses value
Inflation Interest>
@SDWOUTERS
Soon you’ll be PAYING banks so they can 

do risky investments with your money
@SDWOUTERS
If finance is so messed up
why don’t we fix it?
@SDWOUTERS
Governments are not in charge in the financial world
Governments
Corporates
Banks
National central banks
International central banks
Central bank of central banks
Regulation
Resulting in "cosy" relationships between
financial businesses and regulators
@SDWOUTERS
@SDWOUTERS
Banks won’t stop messing around
Resulting in "cosy" relationships between
financial businesses and regulators.
@SDWOUTERS
We are fighting a never ending flood
@SDWOUTERS
HOW
do they work?
WHY
do Bitcoin &
Blockchain
exist?
@SDWOUTERS
Fundamentally different
Transactions Security
@SDWOUTERS
Transactions Security
@SDWOUTERS
Money is sent directly between two parties
@SDWOUTERS
Transactions are synchronised through the network
The blockchain is a global “bookkeeping” system
It records who owns what, and when
@SDWOUTERS
Anyone can own a copy of the Blockchain
@SDWOUTERS
@SDWOUTERS
How do we Record transactions
so nobody can change them?
@SDWOUTERS
Transactions Security
@SDWOUTERS
Problems Solutions
Central point of failure Decentralized network
Expensive to secure Shared security cost
Trust who is in charge Trust a fixed set of rules
Centralized
All organizations
@SDWOUTERS
Problems Solutions
Central point of failure Decentralized network
Expensive to secure Shared security cost
Trust who is in charge Trust a fixed set of rules
Decentralized
The Internet & Bitcoin
Centralized
All organizations
The Blockchain is secured by computing power
from people and companies all over the world
@SDWOUTERS
@SDWOUTERS
In return for their work, the miners

earn new bitcoins and transaction fees
…These “miners” verify the transactions and 

add them to the next block in the Blockchain
@SDWOUTERS
When you change a transaction 

the link to that block changes as well
@SDWOUTERS
The network will know that your version 

has been messed with and reject it
@SDWOUTERS
You then need to create a blockchain with more
computer power than the entire network combined
The network is 20.000 times stronger than
the top 500 supercomputers in the world
@SDWOUTERS
Who decides what everyone does with their computer?
Problems Solutions
Central point of failure Decentralized network
Expensive to secure Shared security cost
Trust who is in charge Trust a fixed set of rules
Decentralized
The Internet & Bitcoin
It started from the base code, ever since improvements
have been proposed by developers around the world
bitcoin.org/bitcoin.pdf
…
github.com/bitcoin/bips
@SDWOUTERS
If the vast majority of the network
agrees, the code can be changed
@SDWOUTERS
What does this
technical stuff
mean for me?
Send & receive payments
anywhere in the world
Nobody can stop it
Bitcoin is open to anyONE 

without identification or authentication
@SDWOUTERS
@SDWOUTERS
Governments and banks dislike…
because they have less control
over us. They can't track what 

we do with it, so people can 

use it for illegal activities.
CASH
because they have no control.
They can track exactly what we
do with it, but we would also see
what they do…
BITCOIN
Which is exactly what happened
theguardian.com/us-federal-agent-investigating-silk-road-admits-800000-bitcoin-theft
What criminal leaves
permanent evidence?
@SDWOUTERS
@SDWOUTERS
Should we have forbidden these too 

because criminals can use them?
Technology always reflects society
Anyone can develop new applications
for Bitcoin, without permission
@SDWOUTERS internetlivestats.com/internet-users/
The same force driving internet innovation for 20 years
@SDWOUTERS
Creates huge value for consumers, economic growth, jobs
@SDWOUTERS
Abra: Mobile banking with Uber-style exchange
goabra.com
I don’t really
need Bitcoin
Until your life is
international
Transferred money with a large fee or terrible exchange rate?
Have you ever…
Tried to understand why these transfers take days?
Paid fees or exchange rates at ATM’s or with your card abroad?
Have you ever been to a country where the
majority of the population is unbanked?
Have you ever met people who cannot 

use their debit or credit cards abroad?
Exchanged money on the black market?
Returned home with leftover foreign currency?
@SDWOUTERS
Dealt with currency controls?
Or Hyperinflation?
@SDWOUTERS
Soon you’ll be PAYING banks so they can 

do risky investments with your money
@SDWOUTERS
Perhaps you & your country don’t really need it…
But it will help the world 

a lot if Bitcoin succeeds.
@SDWOUTERS
WHAT
can we do with them?
HOW
do they work?
WHY
do Bitcoin &
Blockchain
exist?
@SDWOUTERS
Sending money
0.00000001 BTC1 BTC
@SDWOUTERS
Bitcoin has been running non-stop for 7+ years
160M 434K $150M $105B
Transactions Blocks in the
blockchain
in transactions per
day currently
Transferred over
the blockchain
466M 16M $11B 160K
bitcoins transferred
over the blockchain
Amount of Bitcoins
that currently exist
Value of all
bitcoins
companies (indirectly)
accept bitcoins
Money is the 

tip of the iceberg
@SDWOUTERS
Logical Evolution
INTERNET
Transfer information
BLOCKCHAIN
Transfer ownership
TEXT IMAGES PROGRAMS VIDEOS
MONEY CONTRACTS PATENTS ASSETS
@SDWOUTERS
“Blockchain could disrupt everything”
@SDWOUTERS
THE BLOCKCHAIN is an inefficient database
10
100
1000
10000
7
185
24000
Transactions
per second
Imagine a massive
decentralized Dropbox
synchronizing 24/7
But all these banks are investing in blockchains!
@SDWOUTERS
3 Immutability
5 Open innovation
1 Censorship resistance
2 Decentralization
4 Open access
Banks/governments won’t 

replicate the BlockchainOpen
Editability 3
Centralization 4
Interoperability 1
Business innovation 5
Permissioned access 2
Private
@SDWOUTERS
The open Blockchain 

will create the most value
The Blockchain
The Internet
“Private” Blockchains
Intranets
>
If Bitcoin is so great, 

why isn’t everyone using it?
@SDWOUTERS
@SDWOUTERS
‣ Bitcoin is only 7 years old, it
still needs a lot of development.

‣ We have never tried THIS before
and it is about MONEY, not info.

‣ It’s like the Internet in the 90s: 

‣ People don't get it.
‣ It looks ugly.
‣ We have few use cases.
‣ People don’t see how it will
change the world.
‣ Those who are disrupted by it
will do everything to stop it.
‣ Mainstream 10 years later
‣ Mass adoption 20 years later
Some links to help you get started with Bitcoin
Get a wallet: (and make a backup!)
• Circle Pay / Coinbase / Mycelium (Android)
• Circle Pay / Coinbase / Breadwallet (iOS)
• Copay / MultiBit HD (Desktop)
• Circle Pay / Coinbase / Xapo (Web)
• Trezor / Ledger Nano S (Hardware)
Get bitcoins:
• coinbase.com
• bitstamp.net
• bitonic.nl

Following the bitcoin price:
• bitcoinwisdom.com
Following Bitcoin news:
• reddit.com/r/bitcoin
• bitcoinmagazine.com
Bitcoin payment processing for businesses:
• bitpay.com
• coinbase.com
Bitcoin statistics:
• blockchain.info
Bitcoin white paper & info:
• bitcoin.org
• circle.com
• bitwage.com
• localbitcoins.com
Thanks! 

Want to learn more?
@sdwouters
WWW samwouters.com
sam.wouters@duvalunion.com

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