© Black Dog New Media 2012
Managing your
LinkedIn Profile
June 2013
© Black Dog New Media 2013
© Black Dog New Media 2012
Tip #1
• Photos should always be professionally taken
© Black Dog New Media 2012
Tip #2
• Your Name should only contain your name
© Black Dog New Media 2012
Tip #3
• Your headline should be catchy and include
keywords you want to be found by
© Black Dog New Media 2012
Tip #4
• Make at least 500 connections
© Black Dog New Media 2012
Tip #5
• Add all relevant contact details & customise
your profile URL
© Black Dog New Media 2012
Tip #6
• Customise your website listings with terms and
descriptions that match your target audience
© Black Dog New Media 2012
Tip #7
• Use keywords throughout your summary and
profile
© Black Dog New Media 2012
Tip #8
• Write in the first person – engage with your
target audience
© Black Dog New Media 2012
Tip #9
• Add media-rich content to your profile
© Black Dog New Media 2012
Tip #10
• Make sure you have at least 10
recommendations (endorsements do not count!)
© Black Dog New Media 2012
Tip #11
• Update your status daily with content that
provides value to your target audience
© Black Dog New Media 2012
Black Dog New Media
Social media for business :: strategy,
management, training and design
Follow us on twitter @BlackDogMedia for
more tips, tricks and free resources
Free 1 hour consultancy available to all
Oxfordshire Project members

Black Dog New Media :: Top 11 Tips for Managing your LinkedIn Profile - June 2013

  • 1.
    © Black DogNew Media 2012 Managing your LinkedIn Profile June 2013 © Black Dog New Media 2013
  • 2.
    © Black DogNew Media 2012 Tip #1 • Photos should always be professionally taken
  • 3.
    © Black DogNew Media 2012 Tip #2 • Your Name should only contain your name
  • 4.
    © Black DogNew Media 2012 Tip #3 • Your headline should be catchy and include keywords you want to be found by
  • 5.
    © Black DogNew Media 2012 Tip #4 • Make at least 500 connections
  • 6.
    © Black DogNew Media 2012 Tip #5 • Add all relevant contact details & customise your profile URL
  • 7.
    © Black DogNew Media 2012 Tip #6 • Customise your website listings with terms and descriptions that match your target audience
  • 8.
    © Black DogNew Media 2012 Tip #7 • Use keywords throughout your summary and profile
  • 9.
    © Black DogNew Media 2012 Tip #8 • Write in the first person – engage with your target audience
  • 10.
    © Black DogNew Media 2012 Tip #9 • Add media-rich content to your profile
  • 11.
    © Black DogNew Media 2012 Tip #10 • Make sure you have at least 10 recommendations (endorsements do not count!)
  • 12.
    © Black DogNew Media 2012 Tip #11 • Update your status daily with content that provides value to your target audience
  • 13.
    © Black DogNew Media 2012 Black Dog New Media Social media for business :: strategy, management, training and design Follow us on twitter @BlackDogMedia for more tips, tricks and free resources Free 1 hour consultancy available to all Oxfordshire Project members