How to get more
clients/customers
(another simple formula)
The Formula
Clients Transactions Price Revenue
To make more money
MORE
Clients
MORE
Transactions
Higher
Price
MORE
Revenue
How do you get
more clients or
customers?
There’s another formula
The Formula
Leads
Conversion
Rate
Clients
Leads
Potential clients
Haven’t purchased
yet
Aware and interested
You have their
contact information
Conversion Rate
Percentage of leads who actually
purchase
It’s a measure
of your ability
to sell
Average 1/10?
10%
conversion
rate
Average 3/10?
30%
conversion
rate
Example
Leads
10
Conversion
Rate: 10%
Clients
1
Want more clients?
More leads
Higher conversion
rate
More Leads
Get better at
marketing
More Leads
Leads
10
Conversion
Rate: 10%
Clients
1
More Leads
Leads
20
Conversion
Rate: 10%
Clients
2
More Leads
Leads
100
Conversion
Rate: 10%
Clients
10
Improve your conversion
rate
Get better at
sales
Better conversion
Leads
10
Conversion
Rate: 10%
Clients
1
Better conversion
Leads
10
Conversion
Rate: 20%
Clients
2
Better conversion
Leads
10
Conversion
Rate: 70%
Clients
7
Do both
More leads, better
conversion
Leads
10
Conversion
Rate: 10%
Clients
1
More leads, better
conversion
Leads
20
Conversion
Rate: 20%
Clients
4
More leads, better
conversion
Leads
100
Conversion
Rate: 50%
Clients
50
Summary
• There’s a formula for getting more
clients
• Leads x conversion rate = clients
• Get more leads by getting better at
marketing
• Improve conversion by getting better
at sales
How do you
do that??
I can help!
patty@pattyk.com
pattyk.com
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and updates
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How to get more clients - a simple formula