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Blog post_presentation_ mkt 380
Alix Laub is a graduating business marketing student from the University of Nevada, Reno. She is an outdoor enthusiast who is passionate about marketing, graphic design, and utilizing social media. Her marketing blog focuses on effective e-marketing strategies for the ski industry, including analyzing social media efforts of different resorts and highlighting successful online marketing campaigns.
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Blog post_presentation_ mkt 380
- 1. ALIX LAUB University of Nevada, Reno Graduating Business Marketing Student
- 2. ABOUT ME I ama creatively driven marketing and graphic design student who believes in using energetic and adventurous ideas as a guide to fulfilling my visions and abilities.
- 3.
- 4. ABOUT ME Graduation :May 2012 Degree: Bachelor of Science, Business Marketing Major
- 5. ABOUT ME Outside ofthe marketing world.. • I am a born and raised Lake Tahoe local. • I am an outdoor enthusiast • I hike, bike, swim, wakeboard, snowboard, ski, camp, scooter ride, rock climb, and long board. • I am the owner of an awesome Siberian Husky. • I am inspired by music • I am a highly social, energetic, and adventurous Leo.
- 6. ABOUT ME • E-portfoliocan be found at www.gypsteradventures.wordpress.com • E-marketing and social media blog can be found at www.alixlaubblog.wodpress.com @alixlaub
- 7. ABOUT ME Marketing Experience: School Projects 2010 International Marketing class • Constructed a marketing feasibility plan for CamelBak
- 8. ABOUT ME Marketing Experience: School Projects 2011 Integrated Marketing Communications class • Developed a marketing strategy for Mt. Rose Ski Resort
- 9. ABOUT ME Marketing Experience: School Projects 2012 E-Marketing class • Team Captain for Google Adword Campaign executed for Sunridge Golf Course (http://www.unr.edu/nevada- today/news/2012/google-adwords)
- 10. ABOUT ME Marketing Interests • Creating marketing solutions • Utilizing social media • Overall e-marketing strategies • Conducting market research • Creating and restructuring brand image • Increasing brand awareness • Consumer relationship management • Designing and implementing advertisements • Conducting competitive analysis
- 11. ABOUT ME My MarketingInterests Creating marketing solutions Current Trends Company Budget Goals Media Target Platforms Market
- 12. ABOUT ME My MarketingInterests Utilizing social media Pinterest Google + Facebook Twitter Klout
- 13. ABOUT ME My MarketingInterests Overall e-marketing strategies Online videos Online Online market advertisements research Online Company Promotions website
- 14. ABOUT ME My MarketingInterests Conducting market research Online Social Review Media Websites Analytical Experience websites Based
- 15. ABOUT ME My MarketingInterests Creating and restructuring brand image Research Analyze Plan Implement
- 16. ABOUT ME My MarketingInterests Increasing brand awareness through social media special events promotions creation of viral advertisements videos
- 17. ABOUT ME My MarketingInterests Consumer relationship management Upholding Maintaining positive social media customer sites experience Effective Increasing Customer customer Service interaction
- 18. ABOUT ME My MarketingInterests Designing and implementing advertisements Online Radio Newspaper Television Print
- 19. ABOUT ME My MarketingInterests Conducting competitive analysis Strengths Weaknesses Threats Opportunities
- 20. ABOUT ME Other ProfessionalInterests and abilities • Graphic Design • Management • Business communication • Finance and accounting • Writing • Spanish
- 21. WHAT YOU WILLFIND ON MY MARKETING BLOG: • A highlight of different effective company marketing strategies • Useful market research websites • Effective online marketing campaigns • Analysis of successful e-marketing strategies • Comparisons of different company’s social media efforts
- 22. MAIN FOCUS: • Currenteffective e-marketing and social media efforts for the Ski Resort Industry
- 23. OVERVIEW OF RECENTBLOG POSTS • Social Media Efforts : Vail Resorts versus KSL Resorts • Highway to Heavenly E-marketing campaign • Subaru: Triggering an Experience and a Feeling • Local Ski Resort Social Media Efforts • Website Demographics: A Lake Tahoe Ski Resort Comparison
- 24. OVERVIEW OF RECENTBLOG POSTS • Social Media Efforts: VAIL vs. KSL • Vail Resorts : Heavenly, Kirkwood, Northstar • EpicMix Mobile Application • Leader in social media efforts • KSL Resorts: Alpine Meadows, Squaw Valley • Relatively minimal social media efforts
- 25. OVERVIEW OF RECENTBLOG POSTS • Highway to Heavenly Marketing Campaign • Heavenly utilizes Twitter, Facebook, and YouTube for an awesome, effective, and genius marketing campaign. • Promotes customer-based marketing • Builds brand awareness • Customer loyalty • Effectively reaches target demographic
- 26. OVERVIEW OF RECENTBLOG POSTS • Subaru: Triggering an Experience and a Feeling • Subaru creates an online application to increase social media efforts with use of customer-created viral videos. • Customer-based marketing strategy • Builds customer loyalty • Builds customer interaction • Excellent source of market information • Effectively reaches target demographic
- 27. OVERVIEW OF RECENTBLOG POSTS • Local Ski Resort Social Media Efforts • Online application for the ski industry. The application compares multiple social media fans and influence, for a social media effort analysis. • Compares Facebook, Twitter, and Klout. • Measures Facebook fans • Measures Facebook engagement • Measures Twitter followers • Measures Klout influence • Heavenly is the leader in social media out of any ski resort in the world.
- 28. OVERVIEW OF RECENTBLOG POSTS • Website Demographics: A Lake Tahoe Ski Resort Comparison • Using www.Alexa.com in order to obtain free, and useful market information. • A guide to understanding website traffic, analyzing results, and realizing potential marketing strategies • Comparing website demographics • www.skialpine.com • www.skiHeavenly.com • www.Northstarattahoe.com
- 29. THE END Don’t forgetto check out my e-portfolio! www.gypsteradventures.wordpress.com