Blog Presentation
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The document provides tips for writing an effective blog. It defines what a blog is and its typical components like title, body, permalink and post date. It emphasizes the importance of considering ideas, organization, voice, word choice, sentence fluency and presentation when writing. It advises writing with the reader in mind, making the content valuable, proofreading for errors, keeping it short and interesting, using keywords to help with search engines, writing clearly with short sentences and common expressions, and keeping the copy lively, factual, tight, clear, short and optimized for search engines.
Blog Presentation
- 1. BLOGS How to write an effective blog?
- 2. What is a blog? A blog or a weblog, is a journal that is frequently updated and intended for general public consumption.
- 3. Blog consists of a Title, Body, Permalink and the Post date. Title , the main title, or headline, of the post. Body , main content of the post. Permalink , the URL of the full, individual article. Post Date , date and time the post was published. A blog entry optionally includes the following: Comments Categories (or tags ) - subjects that the entry discusses Trackback and or pingback - links to other sites that refer to the entry
- 4. Before you begin blog writing, consider the following points : Blogs should contain- IDEAS ORGANIZATION VOICE WORD CHOICE SENTENCE FLUENCY PRESENTATIONS
- 5. Ideas – Ideas are the stuff of which messages are made. Organization – Ordering ideas logically so that they make sense. Voice –Voice is tone and style that you consciously choose to suit the target audience. Word Choice – Word choice is finding the perfect word to convey the message in an effective manner. Sentence Fluency – Sentence fluency is to make the reading move with pace, flow, and rhythm Presentation – Presentation is the preparation of the written message in a way that attracts readers attention.
- 6. While writing a blog… Write with the reader in mind. Remember WIIFM- What’s In It For Me? Your reader will read your post looking for what’s in it for them.
- 7. content Make it valuable and worthwhile. Don’t waste people’s time. Proof-read for typos and glaring grammatical errors. Keep it short and simple. As most online readers are scanners, ‘lengthy’ means ‘uninteresting’, generally Keep it lively & interesting
- 8. Write like you’re speaking to your friend…or to yourself! Just, get to the point quickly. Keep in mind the 5 W’s in the first paragraph: who, what, why, when and where. Publishing short posts more frequently, is better, than publishing lengthy articles every few weeks. Style should be direct &crispy…
- 9. Link often As it builds credibility Use keywords This will help you stay on course, and the search engines will love your blog.
- 10. Write clearly Short sentences, only one concept per sentence. No double speak or jargon; not more than one idea in one sentence as you don’t want to confuse the reader. Spoon feed them. Use commas and dashes liberally
- 11. Write like you talk. It’s okay to use common expressions from speech. E.g.. Don’t even go there… Now, I ask you Use a clear headline, and don’t be afraid to make bold statements, but don’t mislead people
- 12. To sum up – The basic guidelines for blog writing are: Keep your copy lively, factual, tight, clear, short and search engine optimized.
- 13. To learn more http://www.frugalmarketing.com/dtb/killer-blog-posts.shtml http://en.wikipedia.org/wiki/Blog#Make-up_of_a_blog_entry