Blogging Tips - A guide to why you should blog
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The document provides a guide on how to write a blog post, outlining essential steps such as choosing a topic, structuring the content, and engaging the audience. It emphasizes the importance of simplicity, credibility, emotional connection, and the use of stories in effective blogging. Additionally, it discusses common concerns for novice writers and offers tips for promotion and improvement over time.
![Title
[Intro] Say what you are going to write about?
[Sections] Write it
[Conclusion] Say that you wrote it!
3 Simple Steps !](https://image.slidesharecdn.com/blogtips-rominirani-170104052431/85/Blogging-Tips-A-guide-to-why-you-should-blog-6-320.jpg)
![ Identify the core message / write that in a
compact way
Interesting v/s Important
Applies to the introductory paragraph and /
or title
Use Analogies [People relate to it]
Rule 1 : Simplicity](https://image.slidesharecdn.com/blogtips-rominirani-170104052431/85/Blogging-Tips-A-guide-to-why-you-should-blog-14-320.jpg)
![ Surprise the reader. Get them interested.
Then comes the tough part : Keeping them
interested.
Examples:
Save XX by moving to OSS
Cut Development Time by 50%
Reduced turnaround time by 90%
Response time cut down from 1s to 10ms
Secrets to a successful Enterprise Mobile Strategy
Rule 2 : Unexpected [may Apply]](https://image.slidesharecdn.com/blogtips-rominirani-170104052431/85/Blogging-Tips-A-guide-to-why-you-should-blog-15-320.jpg)
![Various Platforms exist [WP, Blogger]
Text / Video
Recording Software (Jing, Camtasia,etc)
Spend time with these tools.
You will get better over time.
Blog Post – Mediums/Tools](https://image.slidesharecdn.com/blogtips-rominirani-170104052431/85/Blogging-Tips-A-guide-to-why-you-should-blog-26-320.jpg)
Blogging Tips - A guide to why you should blog
- 1. Thou shalt Blog! Romin Irani www.xoriant.com Oct 2014
- 2. <Agenda/>
- 3. Course Requirements Basic working knowledge of HTML, JavaScript and CSS Use a Text Editor or any other IDE of your preference to write all code samples We shall run all examples on various browsers 3
- 4. Say what you are going to write about? Write it Say that you wrote it! …. simple .. Isn’t it ? This is how you write a blog post!
- 5. That was not a joke !
- 6. Title [Intro] Say what you are going to write about? [Sections] Write it [Conclusion] Say that you wrote it! 3 Simple Steps !
- 7. But .. I have never written before ! I am not an expert at language ! I am afraid of what readers might say (or even do)? I don’t know the tools ! How can I compete with experts ? I don’t have time ! I don’t know what to write on ? Top Reasons (Excuses) not to write
- 9. Just because someone has written on the topic does not mean you cannot !! Topic Target Audience First Things First !
- 10. Most Important Comfort Level Pick a Topic
- 11. Product/Domain/Technology/Tool/Process Analysis How To Tips Tutorial (Single | Multi-part) Experience Top 5 Features News, …… Blog Post - Types
- 12. How long ? Title Plan out sections Intro -> Sections -> Conclude Code (Get it to work first !) Start filling gaps Plan it Out
- 14. Identify the core message / write that in a compact way Interesting v/s Important Applies to the introductory paragraph and / or title Use Analogies [People relate to it] Rule 1 : Simplicity
- 15. Surprise the reader. Get them interested. Then comes the tough part : Keeping them interested. Examples: Save XX by moving to OSS Cut Development Time by 50% Reduced turnaround time by 90% Response time cut down from 1s to 10ms Secrets to a successful Enterprise Mobile Strategy Rule 2 : Unexpected [may Apply]
- 16. Don’t talk in abstract terms Present the idea in a way people can relate it, can understand and can remember Best Analogy : Moral Stories taught to us as children. Examples Be a Better Developer v/s 5 App Performance Tips Profitable v/s Sharing numbers and how we got there Rule 3 : Concrete
- 17. People have to believe you Use authorative sources for quotes/data/statistics Danger: Be careful of using authorative sources too Examples: If pitching a product, use current numbers / marketshare to make the reader believe you Sinatra Test : If you can make it there, you can make it anywhere ! Testable Credentials : People relate to it. For e.g. Do you think Java is still plagued by the problems that have been there since last 5 years like …. Rule 4 : Credible
- 18. This does not mean tears ! Appeal to their self-interest Behaviour Economic Two ways people make decisions Consequence : Rational Self-Interest Identity Model : Who am I ? What kind of situation is this? What does someone like me do in this situation? Rule 5 : Emotional
- 19. Can help people act via simulation They could relate to their situation and how it could help Helps them better understand a situation and then picturize themselves Rule 6 : Stories
- 20. •Pay AttentionUnexpected •Understand & Remember itConcrete •Agree / Believe youCredible •CareEmotional •Be Able to ActStory Writing Blogs that Stick: SUCCES Rules
- 21. Think of a catchy title. Be Yourself First paragraph should summarize what and/or why to get the reader interested quickly. Stick to the facts. Don’t make them up! Back your arguments or conclusion with data Company/professional blog : Check the language – Be Safe (Hint : Get it Reviewed) Writing Style
- 22. Quotes Images Data Videos Please attribute!! Content Sources (Reference) It’s ok to get inspired, Its NOT OK to copy.
- 23. Psst… Can we look at some typical blog post formats ?
- 24. Discuss the flow (if needed) Get the blog post reviewed Soak in the feedback Rewrite sections if necessary Before you publish
- 25. Be ready for comments Spend time to understand the comment Try and reply with most sincerity Over time, you will learn to accept extreme negative comments too ! Comments / Feedback
- 26. Various Platforms exist [WP, Blogger] Text / Video Recording Software (Jing, Camtasia,etc) Spend time with these tools. You will get better over time. Blog Post – Mediums/Tools
- 27. Make sure it is responsive Low maintenance or ZERO maintenance Integrated with best in class tools for Stats/Analytics, Themes, Social Media Integrations Blogging Platform
- 28. English is the language of business Avoid basic bloopers (Formatting rules) Best Strategy – Keep writing Even Better Strategy – Ask for Review English ! What English ?
- 29. Embrace them Know your audience Where Which topics are most popular How did they reach your blog Search , Referrers Analytics
- 30. Cross Link your posts Domain Name Publicize at various sites Social Media Technical Sites Via Comments Via Forums Contact Details Promoting your Content
- 31. Write something everyday Update your posts Don’t try to game the system Produce Quality Content Readers will read you Recruiters will recruit you One piece of Advice
- 32. Communication Skills (Most important !) You will learn Build up lots of patience ! Networking Effect Serious Feedback + Learn Digital Presence Creativity Time Management Blogging ke Side Effects !
- 33. Q & A “Sometimes the questions are complicated and the answers are simple” – Dr. Seuss
- 34. If you never did, you should. These things are fun and fun is good. All the Best ! Start Blogging! Thank You !