From headset to
mindset
#bluecruxtalks
20 September 2017
Mechelen
22
09:30 – 10:00
Yes we care: Miele Belgium's road towards proactive customer care
Pieter Tillon, head of Customer Contact Center at Miele
10:00 – 10:30
Dos & Don’ts: learn from the market leaders
Geert Wullaert, partner at bluecrux
10:30 – 11:00
Discussion & Closing
09:00 – 09:30
Discussion & Break
08:30 – 09:00
Reorganizing customer service for original equipment manufacturers (OEMs) within a European market
Christophe de Valroger, vice-president Original Equipment at Bridgestone EMEA
08:00 – 08:30
Bringing more value to customers with less
Koen Jaspers, Partner at bluecrux
Agenda
What a great meeting of minds!
#bluecruxtalks
Bringing more value to
customers with less
Koen Jaspers,
Partner at bluecrux
Is Customer Service only about Headsets ?
CX comes out of:
Collaboration
& VAS
Order To
Cash
Case
Management
Which area are you mostly transforming nowadays?
Doing more with less
Collaboration &
VAS
Order
To
Cash
Case
Management
Order
to
Invoice
Case
Management
Collaboration
& VAS
Case
Management
Order
to
Invoice
Col. & VAS
20%
10%
70%
100% CS Cost
SalaryOfficeTelephony,…
Tomorrow?Today
SERVICE
DIFFERENTIATION
COLLABORATION
MODELS
Levers towards offering MORE … with LESS
CUSTOMER
INTERACTION
CONNECTVITY
& INTEGRATION
CUSTOMER
VISIBILITY
FRONT-OFFICE/
BACK-OFFICE
PERFECT ORDER
EXECUTION
Collaboration &
VAS
Order
To
Cash
Case
Management
CUSTOMER
ANALYTICS
CUST. PROFIT. &
SEGMENTATION
• Touchless orders
• DIY Portals
• EDI/… Integration
• Mobile access
• Multi channel
• …
• Telephony + CRM
• Menu/Routing & CS
Org
• CSR Soft Skills
• Workforce planning
• …
• VMI, CPFR, …
• Joined improvement
programs
• Shared value
• …
• E2E visibility
• Promise reliability
• Track & trace in fine
distribution
• Integration with LSP,
carriers, …
• …
• FO/BO Levels
• Vertical (E2E) vs
Horizontal (layer)
• Location strategy
• Standardization
• CSR Motivators
• Internal interactions
• …
• Allocation management
• Back order
management
• Collaboration maturity
level
• SLA’s
• …
• Process standardization
• Data reliability
• Internal collaboration
• KPIs (Perfect Order
Proxy, …)
• …
• Cost vs value
• Value vs potential
• NPS
• …
• Customer journey
mapping
• Pro-active and reactive
tracking of KPIs
• …
Select the Top3 levers potentially offering the biggest benefits to your organization?
Amazon just raised the bar for all of us
 Customer Visibility & Interaction - The start of a new journey in customer satisfaction
CUSTOMER
VISIBILITY
Making promises beyond physical stock
“A promise is a promise & a sale is a sale”
Local DC Central DC Manufacturing
Customer
1 2 3
4
5
Physical
Stock
Planned
Replenishment
ProfitableTo Promise
Product
Substitution
Capable to
Promise
CUSTOMER
INTERACTION
Digital requires “directive” CSR instead of “nice” CSR
20% Touchless
70% Touchless
Increased case
complexity
Sales
1st Qtr 2nd Qtr
Sales
1st Qtr 2nd Qtr
Touchless Orders
Mobile/EDI Integration
Self-Service Portal
…
# bluecrux
Reorganizing customer service for original
equipment manufacturers (OEMs) within a
European market
Christophe de Valroger,
Vice-President Original Equipment
at Bridgestone EMEA
Reorganizing customer service for Original
Equipment manufacturers (OEMs) in Europe
Christophe de Valroger, VP Original Equipment, Bridgestone EMEA
September 20th 2017
Copyright © 2017 Bridgestone Corporation | September 22, 2017 15
Copyright © 2017 BridgestoneEurope NV/SA
HEAD OFFICE (JAPAN)
Bridgestone Corporation
Bridgestone Corporation – Key Facts
Employees,
(Japan)
Employees,
Worldwide
Consolidated
Subsidiaries
Paid-in
Capital
Sales* Net
Earnings*
± 16 000 ± 150 000
316 € 943 million
€ 28 billion € 2.2 billion
(As of December 31, 2015)
*These figures have been converted from Japanese Yen at the rate of €1 = ¥120
Source: Bridgestone’s Consolidated Financial Statements – Fiscal Year 2016
MASAAKI TSUYA
CEO & President
Copyright © 2017 Bridgestone Corporation | September 22, 2017 16
Copyright © 2017 BridgestoneEurope NV/SA
Consolidated Net Sales
BRIDGESTONE: THE LARGEST TYRE & RUBBER COMPANY IN THE
WORLD
Source: official financial results of the companies, in millions of US dollars
25,113
29,700
35,500
28,197
35,116
38,903
36,872 36,409
30,477
31,324 30,615
20,605
24,630 24,119
18,508 18,832
28,834
27,678 27,786
21,862
23,621
21,976
20,300 19,600 19,500
16,301
18,800
22,767
21,000
19,500
18,138
16,443
15,158
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
Bridgestone
Michelin
Goodyear
Copyright © 2017 Bridgestone Corporation | September 22, 2017 17
Copyright © 2017 BridgestoneEurope NV/SA
Bridgestone Activities & Products
TYRES WERE 82,5 % OF OUR TOTAL ACTIVITY IN
2016Passenger Cars & Recreational Vehicles, Motorcycles & Scooters, Commercial Vans, Trucks & Buses, Heavy
& Light (incl. Retread), Agriculture, Off-The-Road Vehicles, Aircraft, Subways & Monorails, Racing, Go-
Karts...
Copyright © 2017 Bridgestone Corporation | September 22, 2017 18
Copyright © 2017 BridgestoneEurope NV/SA
The Bridgestone organisation
AMERICAS EUROPE, MIDDLE EAST & AFRICA CHINA - ASIA
PACIFIC
SPECIALTY TYRES DIVERSIFIED PRODUCTS JAPAN
BRIDGESTONE CORPORATION = 6 STRATEGIC BUSINESS
UNITS
Copyright © 2017 Bridgestone Corporation | September 22, 2017 19
Copyright © 2017 BridgestoneEurope NV/SA
Employees, Europe
Net Sales in Europe*
HEAD OFFICE
(BELGIUM)
Bridgestone EMEA
Bridgestone EMEA – Key Facts
± 18 000
21 Sales Companies
(divided in 9 regions)
+ Original Equipment
€ 4 billion
*These figures have been converted from Japanese Yen at the rate of €1 = ¥120
Source: Bridgestone’s Consolidated Financial Statements – Fiscal Year 2016
PAOLO FERRARI
President and CEO,
Bridgestone EMEA
Copyright © 2017 Bridgestone Corporation | September 22, 2017 20
Aston Martin Aston Martin
BMW BMW
Mini
Rolls-Royce
Caterham Caterham
Daimler Mercedes-Benz
Mitsubishi Fuso
Smart
Fiat Alfa Romeo
Ferrari
Fiat
Iveco
Jeep
Lancia
Maserati
Ford Ford
Geely LTI
Volvo
General Motors Opel
Great Wall Great Wall
Honda Honda
Hyundai Hyundai
Kia
McLaren McLaren
Morgan Morgan
Piaggio Piaggio
Proton Lotus
PSA Citroen
Peugeot
Renault/Nissan Dacia
Nissan
Renault
SAIC MG
Suzuki Suzuki
Tata Jaguar
Land Rover
Toyota Toyota
Volkswagen Audi
Bentley
Bugatti
Lamborghini
Porsche
SEAT
Skoda
Volkswagen
What is Original Equipment ?
OE = Original Equipment OEM = OE Manufacturer
Our customers
Cars, SUV, LCV…
Production in Europe
20
Copyright © 2017 Bridgestone Corporation | September 22, 2017 21
We supply tyres to OEM plants – The VW Group example
Audi Ingolstadt
A3, A4, Q5 S6, Quattro
20-25 Partnumbers
Audi Brx / Schedl Brx
A1
5 Partnumber
Audi Neckarsulm
A6, A7, A8
10 Partnumbers
Customer plant / Mounting center
Bridgestone warehouse
Warehouse Rudolph
Großmehring
Daimler, BMW, Audi tires
VW Slovakia Bratislava
MC Syncro Bratislava
Touareg; Up; Q7
20 Partnumbers
VW Sachsen
MC Radsystem Zwickau
Golf + Jetta + Passat
10 Partnumbers
Partnumbers VW Group:
over 130 partnumbers
over 90 BS IPC
Audi Hungary, Györ
MC PTG
TT, A3
4-6 Partnumbers
VW CKD
Bremerhaven
export
6 partnumbers
MC FSZM Wedemark
Wintertires CKD for VW +
Audi
10 Partnumber
Loxxess warehouse, Bremen
Porsche; Opel Engine mounts
5-7 partnumber
Porsche Zuffenhausen
Actual no business
VW Wolfsburg
28 Partnumbers
VW Hannover
Tiguan / Golf Cabrio /
Amarok
33 Partnumbers
VW Poznan
10 Partnumbers
Skoda Mlada Boleslav
MC Syncro Mlada Boleslav
15 Partnumbers
Copyright © 2017 Bridgestone Corporation | September 22, 2017 22
The legacy: Multiple customer operations tasks handled differently across countries
Demand Planning
Handling order flows
Managing
warehouse flows
and capacities
Log. OPEX
calculation & cost
control
Inventory
management and
control
Supply chain
performance (Speed,
costs, quality)
Purchase to pay
EDI projects, work to
improve data integration
Ensuring taxation &
customs conformity
on all flows
Resolving payment differences
with OEM‘s, supporting credit
control
Pricing management &
control
Negotiation with OEMs on
supply criterias
Tyre procurement for
special tyres Quality claims
handling
J-SOX controls: pricing, order
& stock management,IT-systems
Copyright © 2017 Bridgestone Corporation | September 22, 2017 23
OE Operations Transformation Project
Support Supply Chain
(Poznan, Bilbao, Bethune)
Support Finance
(BEBS)
Supplyplanning/Execution/AR
Reconciliation/Warehousing…
FROM: 4 Country-based organization serving Pan-
European OEM Customers with plants in over 10
countries
Supplyplanning/Execution/AR
Reconciliation/Warehousing…
Supplyplanning/Execution/AR
Reconciliation/Warehousing…
Supplyplanning/Execution/AR
Reconciliation/Warehousing…
End2EndOESupplyChain
TO: 1 centralized “multi-lingual” organization based in
Germany supported by Shared-Services in Poland serving
Pan-European OEM Customers with plants in over 10
countries
OE Operations
Front-Office
OE Operations
Back-Office
(Supply Chain Support)
OE Operations
Back-Office
(Finance Support)
Copyright © 2017 Bridgestone Corporation | September 22, 2017 24
Why to move into a front-back office OE Operations Concept?
Main role: Customer Facing
- Forecast, Sales order flows, Pricing,
Main role: Supply Chain support
- Replenishment OEDCs, in-out balances, …
Main role: Finance support
- Accounts receivables, payment query resolution…
OE Operations
Front-Office
OE Operations
Back-Office
(Supply Chain
Support)
OE Operations
Back-Office
(Finance Support)
Key driver Front Office Centralization:
• Centralization of FO activities in a central location to increase synergies and move towards an
OEM-centric organization
• Easier back-up of critical tasks
Key driver Back Office Centralization:
• Gain efficiency through better integration with functions like LSCM and Shared service (Poland)
Copyright © 2017 Bridgestone Corporation | September 22, 2017 25
A centralized Operations team – Project outline
Key milestonesPreliminary Actions
Identified the case for
change
Worked on multiple
location scenarios
Engaged multiple
stakeholders
Prepared implementation
plan
Developed a vision
The business case
• 03-09 2015: First iterations and options review.
• 09 2015-03 2016: Further analysis and scenario modelling.
Involvement of managers in preparation of implementation
plan.
• 24th of March 2016: Green light from Exco
• March-April 2016: continuation of planning phase
• 12-13 May: Works council announcement & local
announcements. Start of transformation process .
• June-December 2016: Country migrations
• March 2017: Project completion.
Copyright © 2017 Bridgestone Corporation | September 22, 2017 26
Planning & thorough execution…
1. Onboard New
Resources
2. Detail new
Processes, Tools,
Org.
3. Migrate FO &
BO activities
4. Migrate BO
activities
Transition Plan:
1. Move country tasks to new front-back office structure will happen in sequence aligned with
onboarding of team members in Front Office.
2. For each country Documentation, Transition & Stabilization
3. Transition done by OE Team supported by Bluecrux – focus on training & onboarding!
Copyright © 2017 Bridgestone Corporation | September 22, 2017 27
Deliverables - Project Team was assigned – Key Roles & Responsibilities
• Support Project Manager BEOE and teams to
execute the migration
• Help with project management,
• Supports process documentation and
methodology
• Assist and guide team throughout the transition
ensuring smooth and coordinated execution.
• Prepare weekly reporting
• Is the “external eye” providing methodology
• Lead transformation within OE team
• Coordinate knowledge transfer
• Define resource allocation requirement
• Is responsible to deliver on-time
execution
• Is the “change” agent executing
agreed plans
Lead Project Manager Consultant support : Bluecrux
Sub Project Manager Germany
• Lead transformation within BSDL
• On-board “front office” tasks
• Lead IT transformation
• Redefine roles in German team
• Responsible for on time execution
Sub-Project Manager Supply Chain
• Lead transformation within LSCM
• Coordinate knowledge transfer of back-office
tasks
• Define resource allocation requirements
• Is responsible to deliver on-time execution
• Ensure proper process documentation of tasks
in future LSCM back office team in Poznan
Ops Manager OE Operations
• Lead operations team
• Lead operational activities on day to
day basis
• Ensure no business disruption
• Responsible for business
performance throughout
transformation phase
• Is the “business continuity”
agent ensuring no business
disruption
Copyright © 2017 Bridgestone Corporation | September 22, 2017 28
Lessons learnt – What went well…
• Business continuity was the No 1 priority. This was achieved without failure and no negative comments were
received. It was extremely well handled by outgoing and incoming staff alike.
• Communication. Internal constant communication on project progress and deliverables has been critical.
External communication was kept low key and delivered personally to each OEM which proved the right approach.
• Project clarity and sponsorship. From the very start the project was well defined from a high level reducing
questionning from either top management, connected departments and/or affected staff. The initial preparation
steps have been essential to achieve this.
• HR management – The teams did a great job of on boarding new staff and training. Language skills were difficult
to find in Germany, employment levels are at fully capacity and a good job was achieved in finding the right
candidates.
• Documentation & Process Mapping. A very solid plan of outlining and documenting the process of the project
was detailed. A top priority was to understand the whole business in written format. ID cards were introduced and
were a good concept to allow all team members to understand how each customer operates and can also be used
as induction material for new comers.
• Process improvements and IT enhancements. The project team quickly realised IT improvements and
enhancements were needed. This was in conflict with business continuity as it was very time consuming and
needed much training to align all 5 countries.
Copyright © 2017 Bridgestone Corporation | September 22, 2017 29
• Staff staying – We did not concentrate enough on people staying. Not enough time was spent guiding the team
into the new organisation.
• Support team in Finance shared service – They should have been included from the start of the project and not
just at steerco level. No representation was on-board for the Project team itself. This led to this group not feeling
part of the project.
• Language skills were under estimated for support team in Finance shared service. Not every customer is willing
to communicate in English and still we have issues with German and Italian communication.
• IT resource availability. For a long time IT were not on board. Many times they were not present on the
steerco’s. We have underestimated the resources needed to deliver the efficiencies.
• ID Cards. Did not go deep enough to the level of implementation, they needed to be more detailed. The intention
was to use as an ongoing tool but when it came to implementing to new staff 3 months later a lot of detail was
missing.
Lessons learnt – What could have been better…
Copyright © 2017 Bridgestone Corporation | September 22, 2017 30
Conclusion – a successful project implementation
Key success factors
 Good preparation upfront before onboarding
consulting company avoided changing direction
during the project
 Project sponsors involved heavily during critical time
of the project
 Fast decision making process
 Push from management on internal organization to
own documentation
Lessons learnt
 Need to avoid only focusing on the lay-offs, make
sure also to focus the survivors
Bluecrux appreciated for
 Coaching role
 Creation of momentum & speed/project
management
 Good human contact & interaction
 Good process documentation
 Translation of issues from core team towards
management and vica versa
Bluecrux improvements
 Too generic steerco
 Clarity in communication
Next Steps
 Q2 : Project officaly closed
 Q4: Execute an audit on how organization is
evolving (people, systems, processes…)
 Q3-Q4:Further work with front office team
leads on their people management & team mgt
skills
 Think about Phase 2
Achieved
A changed centralized – front/back- OE organization
realised with zero impact on customer satisfaction
Integration with SCM achieved and working well
Lift and shift executed +/- on time
Efficiency gain achieved
Gave opportunities to people to grow
Not yet achieved
Increased customer focus of OE team
Integration with Finance shared service needs to improve
Copyright © 2017 Bridgestone Corporation | September 22, 2017 31
Q & A
# bluecrux
Yes we care: Miele Belgium's road
towards proactive customer care
Pieter Tillon,
Head of Customer Contact Center at Miele
Agenda
33
 The Miele Company
 Contact Centers @Miele
 Digitalization and impact on CS
 Outsourcing in CS
The Miele Company
34
Contact Center @Miele
35
CC Infrastructure
CC Standards
Resource
Skill
Age
nt
Agen
t
Agen
t
Agen
t
Expert
Agent
Skillset
/ Agent
x
Con. Service req. x x x x - -
Con. Sales req. - x - x - -
Con. Info req. - - x - x -
Con. Complaint
placem.
- x x x x -
Club Service req. x x x x x -
Club Sales req. - - x x - -
Club Info req. - x - x x -
Club complaint
placem.
- - x x x -
Dealer Service req. - x x x x -
Dealer Sales req. - - x - - -
Dealer Info req. - - - - x -
Dealer Complaint
placem.
- - x x x -
Prof. Service req. - - - x - -
Prof. Sales req. - - - - - -
Prof. Info req. - - - x x -
Prof. Complaint
placem.
- - - x x -
Resource Management (Skill levels Tier 1 & Tier 2)
CC Channels
Professional customersDomestic DealersConsumer
Service request (front
outsourced/ back not)
Sales request - Appliances
Information request
Complaint placement
Business transactions

@
+ social
media

@

@
IVR/emailclassification
Finance
HR
Sales
Service
OtherMieledepartments
Others
Switchboard

Sales request – Spare
parts/accessories
“No hassle” vs “Premium”
36
Source: Discipline of market leaders,
Treacy and Wiersema
“CS excellence” – Not only about digitalization
37
 Consumer behaviour changes: more and more the consumer decides and companies (and their employees)
need to adjust (“organizational change”)
 Answer to the need of the consumer
 DYI-trend: what customers can do online themselves ,we do not have to do ourselves (“Digitalization”)
 Free up resources for “premium” activities
 Consistency in quality is key, accross all channels, processes (“Touchpoint Integration”)
 Create a consistent brand image
 Employees need to be involved in the strategy and changes it brings, understand what they can do achieve
the mission of our company and what Miele expects of them (“KPI setting”)
 Motivate the employee to go along in the change and go the extra mile
Digitalization alone won’t get you there…
Digitalization
38
Process digitalization – Examples @Miele
39
Order-To-Cash:
- Portals, EDI connections
- gATP (with visibility on production planning)
 Orderdesk will no longer take orders but will troubleshoot and provide pro-actively solutions for
the issues that might pop up
Service-To-Repair:
Appliance “remote assistance”
 Regular “service order intake” will no longer be needed
Complaint-To-Solution:
Omni-channel tooling in contact center
SAP CRM combined with Genesys (routing of calls, emails, chats, video chats, social
media events and state-of-the-art reporting real-time and historical)
Digitalization
“frontoffice”
Digitalization
“backoffice”
Process digitalization – Consequences
40
 Frontoffice work (and broader all “no hassle” service) will in the future not require
any human intervention
 If you need human intervention, it must be efficient and the people must know
where to find what info (preferably all-in 1 place)
 Profiles working in CS will need other skills
 Analysis, case mgmt, pro-activity
Digitalize your frontoffice and leverage your human capital through well managed
case management
Outsourcing in CS
41
Outsourcing – Scope at Miele Be(NeLux)
42
CC Infrastructure
CC Standards
Resource
Skill
Age
nt
Agen
t
Agen
t
Agen
t
Expert
Agent
Skillset
/ Agent
x
Con. Service req. x x x x - -
Con. Sales req. - x - x - -
Con. Info req. - - x - x -
Con. Complaint
placem.
- x x x x -
Club Service req. x x x x x -
Club Sales req. - - x x - -
Club Info req. - x - x x -
Club complaint
placem.
- - x x x -
Dealer Service req. - x x x x -
Dealer Sales req. - - x - - -
Dealer Info req. - - - - x -
Dealer Complaint
placem.
- - x x x -
Prof. Service req. - - - x - -
Prof. Sales req. - - - - - -
Prof. Info req. - - - x x -
Prof. Complaint
placem.
- - - x x -
Resource Management (Skill levels Tier 1 & Tier 2)
CC Channels
Professional customersDomestic DealersConsumer
Service request (front
outsourced/ back not)
Sales request - Appliances
Information request
Complaint placement
Business transactions

@
+ social
media

@

@
IVR/emailclassification
Finance
HR
Sales
Service
OtherMieledepartments
Switchboard

Sales request – Spare parts
Process of outsourcing
43
Contract mgmt.
and evaluation
•Renewal or end contract
Implementation
•Transfer of activities
Partner
selection and
contract
negotiation
•Contract and transition
plan
Define
alternatives and
feasibility
•Business cases
•High level planning
•Go/no go decision
Determine
outsourcing
policy (decision
criteria)
•Determination of scope
and possible scenarios
Benefits Outsourcing
1. Use of knowledge management system, where information now is dispersed in documents and systems.
2. Coaching/QM measured and frequent: Better QM at outsourcer.
3. Full accountability of operations enhances quality, first time right rate and cost to serve.
Quality
1. Web care solutions, multi channel technology available at outsourcer.
2. New ways of working which can be implemented better, faster and cheaper. Using the newest technology / customer
channels and experience (sales, web care customer support).
3. Best practices in online vs. telephony in future with website support: Marketing / IT international.
Technology
1. Lower direct costs (hourly rate) and efficiency because of economies of scale at outsourcer.
2. Savings on workplace costs (investments in furniture, energy, cleaning etc).
3. Budget becomes in greater degree variable compared to current state.
4. Savings on staff costs (employees and overhead such as HR and IT).
Costs
1. Duplication of systems: increasing amount of systems and processes to deal with.
2. Full availability of tested processes (QM, traffic, forecasting etc.) compared to minimal current state.
3. Full IT support, also when opening hours are extended.
Reduce
Risks
Lessons learned
45
 Outsource what is considered as “No hassle” service, not “Premium” service
 If you want to make it premium, do it yourself (or pay the “premium”)
 10% of the cases are transferred to “backoffice”
 Continuous mgmt attention is still needed (to keep the 10%)
 Outsourcing increases flexibility and customers love it
Conclusion
46
If you cannot digitalize yet and consider outsourcing, outsource the “no hassle”
part of your CS organisation
Digitalize your frontoffice and leverage your human capital through well
managed case management
#bluecruxtalks
Dos & Don’ts, Learn from the Market
Leaders
Geert Wullaert,
Partner at bluecrux
1. Standardize and Consolidate CS operations at the same time
2. Challenge all activities except Legal and Regulatory
3. Business case for standardization is not obvious, look for the case of not standardizing
SSS Rule = Standardize, Standardize, Standardize
Long-term total cost of
ownership
Implementation cost and
speed of digitalization
(touchless orders, ... )
KPIS and Reporting, speed of
innovation and improvement
To what extend are your current CS Operations standardized ?
FO/BO ? Nice concept but look for the edges !
100% FO 100% BO50% FO
50% BO
Operations
Efficiency
E2E Disruption
Collaboration with Stakeholders
To what extend are your CS Operations organized in a FO/BO Model ?
Manage you employee’s confidence zone/border
Process/System
improvement projects
Organizational
Transformation Projects
(incl. Layoffs)
Employee Comfort Zone
Manage Resources
Capacity
Manage Resources
Capacity
Manage Knowledge
Transfer
Managing the transformation of CS Operations
Support SURVIVORS
Support LAYOFFS
Manage Consultation
Communication
Support STAFF
The Hard Side
The Soft Side
Union Consultation
Process
Employee
Consultation Process
Transition towardsTO-BE Organization
Layoffs & Survivors are
individually identified
Impacted Operations are
aware of ongoing
Consultation Process
Manage Consultation
Communication
The symptoms …. And the remedies
Manage Consultation
Communication
Manage Resources
Capacity
Manage KnowledgeTransfer
Support STAFF
Support LAYOFFS
Support SURVIVORS
The Symptoms The Remedies
Synchronized Com./OneVoice
Uniform Message
Q&A Document
Layoffs as buffer
Increase Capacity
ContinuousWatch
Describe SOP, SLA,WI
Capture Experience
Run parallel
Chaos
Unfounded Expectations
Leaks
Rumors
Sick Leave/Early Leave
Business Continuity
Service Level
Rebuild Relationship/Trust
Lost Experience
Lost Cust. Habits
Answer questions Consistent
Accurate
Questions and turmoil
Shock, Fear, Uncertainty
Anonym. Com. System
Process for escorting out
Inform/Support/Direct
Grieving process
Shock, Anxiety
Anger
One-on-one meetings
Inf./Com./Motiv./Appreciate
Post layoff teambuilding
Survivor Syndrome
Insecure, Distrust
Frustration
Absences
Consistency
How to ?
Unsecured
↓Self-Esteem
Guilt
TEMPs
Walk Flows
What/Why
One-One/
Escort
Appreciate
What are the Top3 most difficult aspects to manage in such a transformation ?
Thanks for attending
Thank you !!
Thank you !!
Bluecruxtalks - From headset to mindset

More Related Content

PPTX
How to drive LightsOutPlanning by bluecrux
PDF
[Infographic] How the Internet of Things is Impacting Hardware and Equipment ...
PPTX
From Rome to Egypt: 4 trends in Business IT
ODP
IBM BC2015 - Moving at the speed of expectation
PPTX
June 18th, 2013 gwinnete chapter of cpa's
PPT
IoT and Big data: connectivity and the internet of everything. Theme: Core te...
PPTX
Consonus Overview Nov 09 Short Commercial
PDF
Datacentre and Cloud: Global Market Review
How to drive LightsOutPlanning by bluecrux
[Infographic] How the Internet of Things is Impacting Hardware and Equipment ...
From Rome to Egypt: 4 trends in Business IT
IBM BC2015 - Moving at the speed of expectation
June 18th, 2013 gwinnete chapter of cpa's
IoT and Big data: connectivity and the internet of everything. Theme: Core te...
Consonus Overview Nov 09 Short Commercial
Datacentre and Cloud: Global Market Review

What's hot (15)

PPTX
Construction Sector| What is next
PDF
Event Report - ADP Meeting of the Minds 2019 - Wisely, Data Cloud and AI
PDF
Company presentation
PDF
Event Report - Google Cloud Next 2019 - Google puts more arrows in the cloud ...
PPTX
Hoodoo Digital - Golden Thread Presentation
PDF
Construction Technology Quarterly, Q3, 2021
PDF
Enterprise Digital Transformation – Trends & Strategy
PPTX
Digital and green transformation and ec ppt
PDF
Construction Technology Quarterly, Q2, 2021
PDF
Event Report - Oracle Modern Business Experience 2019 - The Future of Work Pe...
POTX
Progress Report - ADP Analyst Day 2019 - Products get stronger - Now its abou...
PDF
Event Report - Ultimate Software Connections Conference - More mobile, more ...
PDF
Value Creation beyond GDP and the Sharing Economy
PPTX
itSMF New Zealand 2014 Keynote: Rob England, "to protect and serve"
PDF
A Digital Future for the Infrastructure Industry #COMIT2019
Construction Sector| What is next
Event Report - ADP Meeting of the Minds 2019 - Wisely, Data Cloud and AI
Company presentation
Event Report - Google Cloud Next 2019 - Google puts more arrows in the cloud ...
Hoodoo Digital - Golden Thread Presentation
Construction Technology Quarterly, Q3, 2021
Enterprise Digital Transformation – Trends & Strategy
Digital and green transformation and ec ppt
Construction Technology Quarterly, Q2, 2021
Event Report - Oracle Modern Business Experience 2019 - The Future of Work Pe...
Progress Report - ADP Analyst Day 2019 - Products get stronger - Now its abou...
Event Report - Ultimate Software Connections Conference - More mobile, more ...
Value Creation beyond GDP and the Sharing Economy
itSMF New Zealand 2014 Keynote: Rob England, "to protect and serve"
A Digital Future for the Infrastructure Industry #COMIT2019
Ad

Similar to Bluecruxtalks - From headset to mindset (20)

PDF
The journey of building digital products
PPTX
How Cloud B2B Enables Michelin’s International Operations
PPTX
Bridgestone
PDF
E.angelini cv english
PPTX
PDF
Asug aut mi new realities of aftermarket 2016 0310 v f
PPTX
Scott Byers Fture Trucking - TruckX 2016
PPT
U.Forner - PREMIUM AND EFFICIENCY
PDF
11834_B2BOnlineEU
PPTX
Euro car parts
PDF
Bridgestone Sustainability Report 2019-2020
PDF
THE JOURNEY TOWARDS DIGITAL PRODUCTS AT PIRELLI
PPTX
A case study between Mercedes and BMW of OM.
PPTX
Triumph digital media presentation 14092011-2
PPT
G. Fiocchi - TWO WHEELS AHEAD
PPTX
Dealers and OEMs in the Omni Channel World
PPT
Camp digital marstrand_wirelesscar
PPTX
TBS Presentation
PDF
Onno Maliepaard “Automation & Process Improvement Strategies”
PDF
FOCUS OCT E-COMMERCE
The journey of building digital products
How Cloud B2B Enables Michelin’s International Operations
Bridgestone
E.angelini cv english
Asug aut mi new realities of aftermarket 2016 0310 v f
Scott Byers Fture Trucking - TruckX 2016
U.Forner - PREMIUM AND EFFICIENCY
11834_B2BOnlineEU
Euro car parts
Bridgestone Sustainability Report 2019-2020
THE JOURNEY TOWARDS DIGITAL PRODUCTS AT PIRELLI
A case study between Mercedes and BMW of OM.
Triumph digital media presentation 14092011-2
G. Fiocchi - TWO WHEELS AHEAD
Dealers and OEMs in the Omni Channel World
Camp digital marstrand_wirelesscar
TBS Presentation
Onno Maliepaard “Automation & Process Improvement Strategies”
FOCUS OCT E-COMMERCE
Ad

More from Bluecrux (20)

PDF
#bluecruxtalks crash course - Part 4 - Technology Stack Strategy
PDF
#bluecruxtalks crash course - Part 3 - Next-generation planning processes
PDF
#bluecruxtalks crash course - Part 2 - Digital-Ready People & Organizations.pdf
PDF
#bluecruxtalks crash course - Part 1 - Master Data Factories.pdf
PDF
#bluecruxbites: official presentation March 9th 2022
PDF
#bluecruxtalks: building a best-in-class planning technology stack strategy
PDF
Bluecruxtalks in June: Getting a grip on your project portfolio management
PPTX
Bluecruxtalks in May: Towards next generations planning processes
PDF
Bluecruxtalks in March: Plant reliability in times of COVID-19
PDF
bluecruxbites: Ready to get your teeth into a new career?
PDF
#bluecruxtalks in February: Towards a consistent customer experience
PDF
#bluecruxtalks in January: Buidling digital ready people & organizations
PDF
The journey towards a customer centric supply chain
PDF
Planning transformation journeys in life sciences
PDF
The rise of resilient planning
PDF
#bluecruxtalks in September: Embracing change management, together
PDF
#bluecruxtalks in June: Your journey towards a Customer Centric Supply Chain
PDF
#bluecruxtalks in May: Building master data factories, together
PDF
#bluecruxtalks in April: Track & Trace within industry 4.0
PDF
Creating a single collaborative demand planning process and organization
#bluecruxtalks crash course - Part 4 - Technology Stack Strategy
#bluecruxtalks crash course - Part 3 - Next-generation planning processes
#bluecruxtalks crash course - Part 2 - Digital-Ready People & Organizations.pdf
#bluecruxtalks crash course - Part 1 - Master Data Factories.pdf
#bluecruxbites: official presentation March 9th 2022
#bluecruxtalks: building a best-in-class planning technology stack strategy
Bluecruxtalks in June: Getting a grip on your project portfolio management
Bluecruxtalks in May: Towards next generations planning processes
Bluecruxtalks in March: Plant reliability in times of COVID-19
bluecruxbites: Ready to get your teeth into a new career?
#bluecruxtalks in February: Towards a consistent customer experience
#bluecruxtalks in January: Buidling digital ready people & organizations
The journey towards a customer centric supply chain
Planning transformation journeys in life sciences
The rise of resilient planning
#bluecruxtalks in September: Embracing change management, together
#bluecruxtalks in June: Your journey towards a Customer Centric Supply Chain
#bluecruxtalks in May: Building master data factories, together
#bluecruxtalks in April: Track & Trace within industry 4.0
Creating a single collaborative demand planning process and organization

Recently uploaded (20)

DOCX
Nurturing Young Minds Through KV Montessori Academy’s Holistic Education
PPTX
Benefits of Outsourcing It Infrastructure Management
PPTX
Content Marketing SEO Services | Grow Traffic & Build Authority
PPT
Rangamati ABC Diagnostic Center Docs.ppt
PPTX
Administrative Assistant Services by OnestopDA | Boost Business Efficiency & ...
PPTX
Importance of Tech Related Skills, programming and others
PDF
Yellow Slice – Propelor Hackday Project: Redefining Digital Logistics Solutions
PDF
Website Hosting in Manchester – Secure & Reliable
PDF
HPM Tashan ( Herbicides ) Presentation !
DOC
价格咨询UMBC毕业证学历认证,克利夫兰州立大学毕业证留学生学历
PDF
What is IPTV? Complete Guide to Internet TV Streaming | TereaTV
PDF
Achievers Computing for Junior High school
PDF
HPM Hunter Plus (PENOXULAM 0.97% + BUTACHLOR 38.8% SE)
PDF
Drone Mapping and 3D Modeling for Railway Infrastructure Planning
PPTX
UI/UX Design Company in Coimbatore – Redefining Digital Interfaces
PDF
Hushh.ai: Who we are and what exactly we do
PDF
HPM Dhoom-80 (Diuron 80% WP) Presentation
PPTX
SEO Agency in India – DigitalXperts.pptx
PPTX
Asset Protection Strategies Aby Galsky's Framework for Sustainable Wealth Man...
PPTX
OOPS concepts Object Oriented features are described in this ppt
Nurturing Young Minds Through KV Montessori Academy’s Holistic Education
Benefits of Outsourcing It Infrastructure Management
Content Marketing SEO Services | Grow Traffic & Build Authority
Rangamati ABC Diagnostic Center Docs.ppt
Administrative Assistant Services by OnestopDA | Boost Business Efficiency & ...
Importance of Tech Related Skills, programming and others
Yellow Slice – Propelor Hackday Project: Redefining Digital Logistics Solutions
Website Hosting in Manchester – Secure & Reliable
HPM Tashan ( Herbicides ) Presentation !
价格咨询UMBC毕业证学历认证,克利夫兰州立大学毕业证留学生学历
What is IPTV? Complete Guide to Internet TV Streaming | TereaTV
Achievers Computing for Junior High school
HPM Hunter Plus (PENOXULAM 0.97% + BUTACHLOR 38.8% SE)
Drone Mapping and 3D Modeling for Railway Infrastructure Planning
UI/UX Design Company in Coimbatore – Redefining Digital Interfaces
Hushh.ai: Who we are and what exactly we do
HPM Dhoom-80 (Diuron 80% WP) Presentation
SEO Agency in India – DigitalXperts.pptx
Asset Protection Strategies Aby Galsky's Framework for Sustainable Wealth Man...
OOPS concepts Object Oriented features are described in this ppt

Bluecruxtalks - From headset to mindset

  • 2. 22 09:30 – 10:00 Yes we care: Miele Belgium's road towards proactive customer care Pieter Tillon, head of Customer Contact Center at Miele 10:00 – 10:30 Dos & Don’ts: learn from the market leaders Geert Wullaert, partner at bluecrux 10:30 – 11:00 Discussion & Closing 09:00 – 09:30 Discussion & Break 08:30 – 09:00 Reorganizing customer service for original equipment manufacturers (OEMs) within a European market Christophe de Valroger, vice-president Original Equipment at Bridgestone EMEA 08:00 – 08:30 Bringing more value to customers with less Koen Jaspers, Partner at bluecrux Agenda
  • 3. What a great meeting of minds!
  • 4. #bluecruxtalks Bringing more value to customers with less Koen Jaspers, Partner at bluecrux
  • 5. Is Customer Service only about Headsets ? CX comes out of: Collaboration & VAS Order To Cash Case Management
  • 6. Which area are you mostly transforming nowadays?
  • 7. Doing more with less Collaboration & VAS Order To Cash Case Management Order to Invoice Case Management Collaboration & VAS Case Management Order to Invoice Col. & VAS 20% 10% 70% 100% CS Cost SalaryOfficeTelephony,… Tomorrow?Today
  • 8. SERVICE DIFFERENTIATION COLLABORATION MODELS Levers towards offering MORE … with LESS CUSTOMER INTERACTION CONNECTVITY & INTEGRATION CUSTOMER VISIBILITY FRONT-OFFICE/ BACK-OFFICE PERFECT ORDER EXECUTION Collaboration & VAS Order To Cash Case Management CUSTOMER ANALYTICS CUST. PROFIT. & SEGMENTATION • Touchless orders • DIY Portals • EDI/… Integration • Mobile access • Multi channel • … • Telephony + CRM • Menu/Routing & CS Org • CSR Soft Skills • Workforce planning • … • VMI, CPFR, … • Joined improvement programs • Shared value • … • E2E visibility • Promise reliability • Track & trace in fine distribution • Integration with LSP, carriers, … • … • FO/BO Levels • Vertical (E2E) vs Horizontal (layer) • Location strategy • Standardization • CSR Motivators • Internal interactions • … • Allocation management • Back order management • Collaboration maturity level • SLA’s • … • Process standardization • Data reliability • Internal collaboration • KPIs (Perfect Order Proxy, …) • … • Cost vs value • Value vs potential • NPS • … • Customer journey mapping • Pro-active and reactive tracking of KPIs • …
  • 9. Select the Top3 levers potentially offering the biggest benefits to your organization?
  • 10. Amazon just raised the bar for all of us  Customer Visibility & Interaction - The start of a new journey in customer satisfaction
  • 11. CUSTOMER VISIBILITY Making promises beyond physical stock “A promise is a promise & a sale is a sale” Local DC Central DC Manufacturing Customer 1 2 3 4 5 Physical Stock Planned Replenishment ProfitableTo Promise Product Substitution Capable to Promise
  • 12. CUSTOMER INTERACTION Digital requires “directive” CSR instead of “nice” CSR 20% Touchless 70% Touchless Increased case complexity Sales 1st Qtr 2nd Qtr Sales 1st Qtr 2nd Qtr Touchless Orders Mobile/EDI Integration Self-Service Portal …
  • 13. # bluecrux Reorganizing customer service for original equipment manufacturers (OEMs) within a European market Christophe de Valroger, Vice-President Original Equipment at Bridgestone EMEA
  • 14. Reorganizing customer service for Original Equipment manufacturers (OEMs) in Europe Christophe de Valroger, VP Original Equipment, Bridgestone EMEA September 20th 2017
  • 15. Copyright © 2017 Bridgestone Corporation | September 22, 2017 15 Copyright © 2017 BridgestoneEurope NV/SA HEAD OFFICE (JAPAN) Bridgestone Corporation Bridgestone Corporation – Key Facts Employees, (Japan) Employees, Worldwide Consolidated Subsidiaries Paid-in Capital Sales* Net Earnings* ± 16 000 ± 150 000 316 € 943 million € 28 billion € 2.2 billion (As of December 31, 2015) *These figures have been converted from Japanese Yen at the rate of €1 = ¥120 Source: Bridgestone’s Consolidated Financial Statements – Fiscal Year 2016 MASAAKI TSUYA CEO & President
  • 16. Copyright © 2017 Bridgestone Corporation | September 22, 2017 16 Copyright © 2017 BridgestoneEurope NV/SA Consolidated Net Sales BRIDGESTONE: THE LARGEST TYRE & RUBBER COMPANY IN THE WORLD Source: official financial results of the companies, in millions of US dollars 25,113 29,700 35,500 28,197 35,116 38,903 36,872 36,409 30,477 31,324 30,615 20,605 24,630 24,119 18,508 18,832 28,834 27,678 27,786 21,862 23,621 21,976 20,300 19,600 19,500 16,301 18,800 22,767 21,000 19,500 18,138 16,443 15,158 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Bridgestone Michelin Goodyear
  • 17. Copyright © 2017 Bridgestone Corporation | September 22, 2017 17 Copyright © 2017 BridgestoneEurope NV/SA Bridgestone Activities & Products TYRES WERE 82,5 % OF OUR TOTAL ACTIVITY IN 2016Passenger Cars & Recreational Vehicles, Motorcycles & Scooters, Commercial Vans, Trucks & Buses, Heavy & Light (incl. Retread), Agriculture, Off-The-Road Vehicles, Aircraft, Subways & Monorails, Racing, Go- Karts...
  • 18. Copyright © 2017 Bridgestone Corporation | September 22, 2017 18 Copyright © 2017 BridgestoneEurope NV/SA The Bridgestone organisation AMERICAS EUROPE, MIDDLE EAST & AFRICA CHINA - ASIA PACIFIC SPECIALTY TYRES DIVERSIFIED PRODUCTS JAPAN BRIDGESTONE CORPORATION = 6 STRATEGIC BUSINESS UNITS
  • 19. Copyright © 2017 Bridgestone Corporation | September 22, 2017 19 Copyright © 2017 BridgestoneEurope NV/SA Employees, Europe Net Sales in Europe* HEAD OFFICE (BELGIUM) Bridgestone EMEA Bridgestone EMEA – Key Facts ± 18 000 21 Sales Companies (divided in 9 regions) + Original Equipment € 4 billion *These figures have been converted from Japanese Yen at the rate of €1 = ¥120 Source: Bridgestone’s Consolidated Financial Statements – Fiscal Year 2016 PAOLO FERRARI President and CEO, Bridgestone EMEA
  • 20. Copyright © 2017 Bridgestone Corporation | September 22, 2017 20 Aston Martin Aston Martin BMW BMW Mini Rolls-Royce Caterham Caterham Daimler Mercedes-Benz Mitsubishi Fuso Smart Fiat Alfa Romeo Ferrari Fiat Iveco Jeep Lancia Maserati Ford Ford Geely LTI Volvo General Motors Opel Great Wall Great Wall Honda Honda Hyundai Hyundai Kia McLaren McLaren Morgan Morgan Piaggio Piaggio Proton Lotus PSA Citroen Peugeot Renault/Nissan Dacia Nissan Renault SAIC MG Suzuki Suzuki Tata Jaguar Land Rover Toyota Toyota Volkswagen Audi Bentley Bugatti Lamborghini Porsche SEAT Skoda Volkswagen What is Original Equipment ? OE = Original Equipment OEM = OE Manufacturer Our customers Cars, SUV, LCV… Production in Europe 20
  • 21. Copyright © 2017 Bridgestone Corporation | September 22, 2017 21 We supply tyres to OEM plants – The VW Group example Audi Ingolstadt A3, A4, Q5 S6, Quattro 20-25 Partnumbers Audi Brx / Schedl Brx A1 5 Partnumber Audi Neckarsulm A6, A7, A8 10 Partnumbers Customer plant / Mounting center Bridgestone warehouse Warehouse Rudolph Großmehring Daimler, BMW, Audi tires VW Slovakia Bratislava MC Syncro Bratislava Touareg; Up; Q7 20 Partnumbers VW Sachsen MC Radsystem Zwickau Golf + Jetta + Passat 10 Partnumbers Partnumbers VW Group: over 130 partnumbers over 90 BS IPC Audi Hungary, Györ MC PTG TT, A3 4-6 Partnumbers VW CKD Bremerhaven export 6 partnumbers MC FSZM Wedemark Wintertires CKD for VW + Audi 10 Partnumber Loxxess warehouse, Bremen Porsche; Opel Engine mounts 5-7 partnumber Porsche Zuffenhausen Actual no business VW Wolfsburg 28 Partnumbers VW Hannover Tiguan / Golf Cabrio / Amarok 33 Partnumbers VW Poznan 10 Partnumbers Skoda Mlada Boleslav MC Syncro Mlada Boleslav 15 Partnumbers
  • 22. Copyright © 2017 Bridgestone Corporation | September 22, 2017 22 The legacy: Multiple customer operations tasks handled differently across countries Demand Planning Handling order flows Managing warehouse flows and capacities Log. OPEX calculation & cost control Inventory management and control Supply chain performance (Speed, costs, quality) Purchase to pay EDI projects, work to improve data integration Ensuring taxation & customs conformity on all flows Resolving payment differences with OEM‘s, supporting credit control Pricing management & control Negotiation with OEMs on supply criterias Tyre procurement for special tyres Quality claims handling J-SOX controls: pricing, order & stock management,IT-systems
  • 23. Copyright © 2017 Bridgestone Corporation | September 22, 2017 23 OE Operations Transformation Project Support Supply Chain (Poznan, Bilbao, Bethune) Support Finance (BEBS) Supplyplanning/Execution/AR Reconciliation/Warehousing… FROM: 4 Country-based organization serving Pan- European OEM Customers with plants in over 10 countries Supplyplanning/Execution/AR Reconciliation/Warehousing… Supplyplanning/Execution/AR Reconciliation/Warehousing… Supplyplanning/Execution/AR Reconciliation/Warehousing… End2EndOESupplyChain TO: 1 centralized “multi-lingual” organization based in Germany supported by Shared-Services in Poland serving Pan-European OEM Customers with plants in over 10 countries OE Operations Front-Office OE Operations Back-Office (Supply Chain Support) OE Operations Back-Office (Finance Support)
  • 24. Copyright © 2017 Bridgestone Corporation | September 22, 2017 24 Why to move into a front-back office OE Operations Concept? Main role: Customer Facing - Forecast, Sales order flows, Pricing, Main role: Supply Chain support - Replenishment OEDCs, in-out balances, … Main role: Finance support - Accounts receivables, payment query resolution… OE Operations Front-Office OE Operations Back-Office (Supply Chain Support) OE Operations Back-Office (Finance Support) Key driver Front Office Centralization: • Centralization of FO activities in a central location to increase synergies and move towards an OEM-centric organization • Easier back-up of critical tasks Key driver Back Office Centralization: • Gain efficiency through better integration with functions like LSCM and Shared service (Poland)
  • 25. Copyright © 2017 Bridgestone Corporation | September 22, 2017 25 A centralized Operations team – Project outline Key milestonesPreliminary Actions Identified the case for change Worked on multiple location scenarios Engaged multiple stakeholders Prepared implementation plan Developed a vision The business case • 03-09 2015: First iterations and options review. • 09 2015-03 2016: Further analysis and scenario modelling. Involvement of managers in preparation of implementation plan. • 24th of March 2016: Green light from Exco • March-April 2016: continuation of planning phase • 12-13 May: Works council announcement & local announcements. Start of transformation process . • June-December 2016: Country migrations • March 2017: Project completion.
  • 26. Copyright © 2017 Bridgestone Corporation | September 22, 2017 26 Planning & thorough execution… 1. Onboard New Resources 2. Detail new Processes, Tools, Org. 3. Migrate FO & BO activities 4. Migrate BO activities Transition Plan: 1. Move country tasks to new front-back office structure will happen in sequence aligned with onboarding of team members in Front Office. 2. For each country Documentation, Transition & Stabilization 3. Transition done by OE Team supported by Bluecrux – focus on training & onboarding!
  • 27. Copyright © 2017 Bridgestone Corporation | September 22, 2017 27 Deliverables - Project Team was assigned – Key Roles & Responsibilities • Support Project Manager BEOE and teams to execute the migration • Help with project management, • Supports process documentation and methodology • Assist and guide team throughout the transition ensuring smooth and coordinated execution. • Prepare weekly reporting • Is the “external eye” providing methodology • Lead transformation within OE team • Coordinate knowledge transfer • Define resource allocation requirement • Is responsible to deliver on-time execution • Is the “change” agent executing agreed plans Lead Project Manager Consultant support : Bluecrux Sub Project Manager Germany • Lead transformation within BSDL • On-board “front office” tasks • Lead IT transformation • Redefine roles in German team • Responsible for on time execution Sub-Project Manager Supply Chain • Lead transformation within LSCM • Coordinate knowledge transfer of back-office tasks • Define resource allocation requirements • Is responsible to deliver on-time execution • Ensure proper process documentation of tasks in future LSCM back office team in Poznan Ops Manager OE Operations • Lead operations team • Lead operational activities on day to day basis • Ensure no business disruption • Responsible for business performance throughout transformation phase • Is the “business continuity” agent ensuring no business disruption
  • 28. Copyright © 2017 Bridgestone Corporation | September 22, 2017 28 Lessons learnt – What went well… • Business continuity was the No 1 priority. This was achieved without failure and no negative comments were received. It was extremely well handled by outgoing and incoming staff alike. • Communication. Internal constant communication on project progress and deliverables has been critical. External communication was kept low key and delivered personally to each OEM which proved the right approach. • Project clarity and sponsorship. From the very start the project was well defined from a high level reducing questionning from either top management, connected departments and/or affected staff. The initial preparation steps have been essential to achieve this. • HR management – The teams did a great job of on boarding new staff and training. Language skills were difficult to find in Germany, employment levels are at fully capacity and a good job was achieved in finding the right candidates. • Documentation & Process Mapping. A very solid plan of outlining and documenting the process of the project was detailed. A top priority was to understand the whole business in written format. ID cards were introduced and were a good concept to allow all team members to understand how each customer operates and can also be used as induction material for new comers. • Process improvements and IT enhancements. The project team quickly realised IT improvements and enhancements were needed. This was in conflict with business continuity as it was very time consuming and needed much training to align all 5 countries.
  • 29. Copyright © 2017 Bridgestone Corporation | September 22, 2017 29 • Staff staying – We did not concentrate enough on people staying. Not enough time was spent guiding the team into the new organisation. • Support team in Finance shared service – They should have been included from the start of the project and not just at steerco level. No representation was on-board for the Project team itself. This led to this group not feeling part of the project. • Language skills were under estimated for support team in Finance shared service. Not every customer is willing to communicate in English and still we have issues with German and Italian communication. • IT resource availability. For a long time IT were not on board. Many times they were not present on the steerco’s. We have underestimated the resources needed to deliver the efficiencies. • ID Cards. Did not go deep enough to the level of implementation, they needed to be more detailed. The intention was to use as an ongoing tool but when it came to implementing to new staff 3 months later a lot of detail was missing. Lessons learnt – What could have been better…
  • 30. Copyright © 2017 Bridgestone Corporation | September 22, 2017 30 Conclusion – a successful project implementation Key success factors  Good preparation upfront before onboarding consulting company avoided changing direction during the project  Project sponsors involved heavily during critical time of the project  Fast decision making process  Push from management on internal organization to own documentation Lessons learnt  Need to avoid only focusing on the lay-offs, make sure also to focus the survivors Bluecrux appreciated for  Coaching role  Creation of momentum & speed/project management  Good human contact & interaction  Good process documentation  Translation of issues from core team towards management and vica versa Bluecrux improvements  Too generic steerco  Clarity in communication Next Steps  Q2 : Project officaly closed  Q4: Execute an audit on how organization is evolving (people, systems, processes…)  Q3-Q4:Further work with front office team leads on their people management & team mgt skills  Think about Phase 2 Achieved A changed centralized – front/back- OE organization realised with zero impact on customer satisfaction Integration with SCM achieved and working well Lift and shift executed +/- on time Efficiency gain achieved Gave opportunities to people to grow Not yet achieved Increased customer focus of OE team Integration with Finance shared service needs to improve
  • 31. Copyright © 2017 Bridgestone Corporation | September 22, 2017 31 Q & A
  • 32. # bluecrux Yes we care: Miele Belgium's road towards proactive customer care Pieter Tillon, Head of Customer Contact Center at Miele
  • 33. Agenda 33  The Miele Company  Contact Centers @Miele  Digitalization and impact on CS  Outsourcing in CS
  • 35. Contact Center @Miele 35 CC Infrastructure CC Standards Resource Skill Age nt Agen t Agen t Agen t Expert Agent Skillset / Agent x Con. Service req. x x x x - - Con. Sales req. - x - x - - Con. Info req. - - x - x - Con. Complaint placem. - x x x x - Club Service req. x x x x x - Club Sales req. - - x x - - Club Info req. - x - x x - Club complaint placem. - - x x x - Dealer Service req. - x x x x - Dealer Sales req. - - x - - - Dealer Info req. - - - - x - Dealer Complaint placem. - - x x x - Prof. Service req. - - - x - - Prof. Sales req. - - - - - - Prof. Info req. - - - x x - Prof. Complaint placem. - - - x x - Resource Management (Skill levels Tier 1 & Tier 2) CC Channels Professional customersDomestic DealersConsumer Service request (front outsourced/ back not) Sales request - Appliances Information request Complaint placement Business transactions  @ + social media  @  @ IVR/emailclassification Finance HR Sales Service OtherMieledepartments Others Switchboard  Sales request – Spare parts/accessories
  • 36. “No hassle” vs “Premium” 36 Source: Discipline of market leaders, Treacy and Wiersema
  • 37. “CS excellence” – Not only about digitalization 37  Consumer behaviour changes: more and more the consumer decides and companies (and their employees) need to adjust (“organizational change”)  Answer to the need of the consumer  DYI-trend: what customers can do online themselves ,we do not have to do ourselves (“Digitalization”)  Free up resources for “premium” activities  Consistency in quality is key, accross all channels, processes (“Touchpoint Integration”)  Create a consistent brand image  Employees need to be involved in the strategy and changes it brings, understand what they can do achieve the mission of our company and what Miele expects of them (“KPI setting”)  Motivate the employee to go along in the change and go the extra mile Digitalization alone won’t get you there…
  • 39. Process digitalization – Examples @Miele 39 Order-To-Cash: - Portals, EDI connections - gATP (with visibility on production planning)  Orderdesk will no longer take orders but will troubleshoot and provide pro-actively solutions for the issues that might pop up Service-To-Repair: Appliance “remote assistance”  Regular “service order intake” will no longer be needed Complaint-To-Solution: Omni-channel tooling in contact center SAP CRM combined with Genesys (routing of calls, emails, chats, video chats, social media events and state-of-the-art reporting real-time and historical) Digitalization “frontoffice” Digitalization “backoffice”
  • 40. Process digitalization – Consequences 40  Frontoffice work (and broader all “no hassle” service) will in the future not require any human intervention  If you need human intervention, it must be efficient and the people must know where to find what info (preferably all-in 1 place)  Profiles working in CS will need other skills  Analysis, case mgmt, pro-activity Digitalize your frontoffice and leverage your human capital through well managed case management
  • 42. Outsourcing – Scope at Miele Be(NeLux) 42 CC Infrastructure CC Standards Resource Skill Age nt Agen t Agen t Agen t Expert Agent Skillset / Agent x Con. Service req. x x x x - - Con. Sales req. - x - x - - Con. Info req. - - x - x - Con. Complaint placem. - x x x x - Club Service req. x x x x x - Club Sales req. - - x x - - Club Info req. - x - x x - Club complaint placem. - - x x x - Dealer Service req. - x x x x - Dealer Sales req. - - x - - - Dealer Info req. - - - - x - Dealer Complaint placem. - - x x x - Prof. Service req. - - - x - - Prof. Sales req. - - - - - - Prof. Info req. - - - x x - Prof. Complaint placem. - - - x x - Resource Management (Skill levels Tier 1 & Tier 2) CC Channels Professional customersDomestic DealersConsumer Service request (front outsourced/ back not) Sales request - Appliances Information request Complaint placement Business transactions  @ + social media  @  @ IVR/emailclassification Finance HR Sales Service OtherMieledepartments Switchboard  Sales request – Spare parts
  • 43. Process of outsourcing 43 Contract mgmt. and evaluation •Renewal or end contract Implementation •Transfer of activities Partner selection and contract negotiation •Contract and transition plan Define alternatives and feasibility •Business cases •High level planning •Go/no go decision Determine outsourcing policy (decision criteria) •Determination of scope and possible scenarios
  • 44. Benefits Outsourcing 1. Use of knowledge management system, where information now is dispersed in documents and systems. 2. Coaching/QM measured and frequent: Better QM at outsourcer. 3. Full accountability of operations enhances quality, first time right rate and cost to serve. Quality 1. Web care solutions, multi channel technology available at outsourcer. 2. New ways of working which can be implemented better, faster and cheaper. Using the newest technology / customer channels and experience (sales, web care customer support). 3. Best practices in online vs. telephony in future with website support: Marketing / IT international. Technology 1. Lower direct costs (hourly rate) and efficiency because of economies of scale at outsourcer. 2. Savings on workplace costs (investments in furniture, energy, cleaning etc). 3. Budget becomes in greater degree variable compared to current state. 4. Savings on staff costs (employees and overhead such as HR and IT). Costs 1. Duplication of systems: increasing amount of systems and processes to deal with. 2. Full availability of tested processes (QM, traffic, forecasting etc.) compared to minimal current state. 3. Full IT support, also when opening hours are extended. Reduce Risks
  • 45. Lessons learned 45  Outsource what is considered as “No hassle” service, not “Premium” service  If you want to make it premium, do it yourself (or pay the “premium”)  10% of the cases are transferred to “backoffice”  Continuous mgmt attention is still needed (to keep the 10%)  Outsourcing increases flexibility and customers love it
  • 46. Conclusion 46 If you cannot digitalize yet and consider outsourcing, outsource the “no hassle” part of your CS organisation Digitalize your frontoffice and leverage your human capital through well managed case management
  • 47. #bluecruxtalks Dos & Don’ts, Learn from the Market Leaders Geert Wullaert, Partner at bluecrux
  • 48. 1. Standardize and Consolidate CS operations at the same time 2. Challenge all activities except Legal and Regulatory 3. Business case for standardization is not obvious, look for the case of not standardizing SSS Rule = Standardize, Standardize, Standardize Long-term total cost of ownership Implementation cost and speed of digitalization (touchless orders, ... ) KPIS and Reporting, speed of innovation and improvement
  • 49. To what extend are your current CS Operations standardized ?
  • 50. FO/BO ? Nice concept but look for the edges ! 100% FO 100% BO50% FO 50% BO Operations Efficiency E2E Disruption Collaboration with Stakeholders
  • 51. To what extend are your CS Operations organized in a FO/BO Model ?
  • 52. Manage you employee’s confidence zone/border Process/System improvement projects Organizational Transformation Projects (incl. Layoffs) Employee Comfort Zone
  • 53. Manage Resources Capacity Manage Resources Capacity Manage Knowledge Transfer Managing the transformation of CS Operations Support SURVIVORS Support LAYOFFS Manage Consultation Communication Support STAFF The Hard Side The Soft Side Union Consultation Process Employee Consultation Process Transition towardsTO-BE Organization Layoffs & Survivors are individually identified Impacted Operations are aware of ongoing Consultation Process Manage Consultation Communication
  • 54. The symptoms …. And the remedies Manage Consultation Communication Manage Resources Capacity Manage KnowledgeTransfer Support STAFF Support LAYOFFS Support SURVIVORS The Symptoms The Remedies Synchronized Com./OneVoice Uniform Message Q&A Document Layoffs as buffer Increase Capacity ContinuousWatch Describe SOP, SLA,WI Capture Experience Run parallel Chaos Unfounded Expectations Leaks Rumors Sick Leave/Early Leave Business Continuity Service Level Rebuild Relationship/Trust Lost Experience Lost Cust. Habits Answer questions Consistent Accurate Questions and turmoil Shock, Fear, Uncertainty Anonym. Com. System Process for escorting out Inform/Support/Direct Grieving process Shock, Anxiety Anger One-on-one meetings Inf./Com./Motiv./Appreciate Post layoff teambuilding Survivor Syndrome Insecure, Distrust Frustration Absences Consistency How to ? Unsecured ↓Self-Esteem Guilt TEMPs Walk Flows What/Why One-One/ Escort Appreciate
  • 55. What are the Top3 most difficult aspects to manage in such a transformation ?
  • 56. Thanks for attending Thank you !! Thank you !!