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IBM Bluemix
David Ziskind – Bluemix Sales Lead
©2014 IBM
Corporation
Agenda
• Bluemix Design Thinking
• Bluemix Platform
• Bluemix Services
• Demo
©2014 IBM
Corporation
Bluemix Design Thinking: Dynamic Composition
App development today is about speed and choice
Design Thinking
Containers
Extreme Agile
MobileIoT
APIs
Microservices
Cloud provides developers with instant access to the APIs, services and
infrastructure they need to launch their ideas into the present.
3
©2014 IBM
Corporation
Bluemix was built from the ground up with a user-based and design-centric approach.
It addresses these personas and key needs.
Our users include novice,
born-on-the-cloud, and
enterprise developers.
Want to compose
applications quickly with
useful APIs, to avoid
tedious backend config.
Expect fast time-to-value,
simplicity, flexibility, clear
documentation.
Failing
Fast
Seconds to
Deploy
Friction
Free
Any
Language
Continuous
Integration
Mobile
Ready
Focus on
Code
Choice of
Tools
Useful
APIs
Bluemix Goals: Focus on the Cloud & Enterprise
Application DevOps
©2014 IBM
Corporation
5
~ Minutes
Customer Managed
Bluemix Managed
IaaS
Benefits
Setup environments and
deploy apps very quickly.
Infrastructure and platform
managed by SP.
Time Commitment
Minutes to setup and deploy.
Focus on your apps and their
data.
Bluemix – Time to Value, Speed
~ Weeks
IBM Bluemix
~ Days
Time to initial deployment
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Core IT
Today’s apps must keep up with the speed of the app revolution.
Bluemix PaaS Benefits
• Setup your environment and deploy
apps within minutes
• Bluemix manages the Infrastructure
AND the platform
Bluemix PaaS Time Commitment
• Minutes to initial deployment -
developer can handle everything on
his/her own
• Maintenance and upgrades of Platform
and Infrastructure handled by Bluemix
Platform as a Service
©2014 IBM
Corporation
Bluemix: IBM’s Cloud Platform
• DevOps
• Big Data
• Mobile
Portfolio of IBM, 3rd Party & Community boilerplates, runtime & services
• Cloud Integration
• Security
• Internet of Things
• Watson
• Business Analytics
• Database
• Web and application
Developer experience
• Rapidly deploy and scale
applications in any language.
• Compose applications quickly
with useful APIs and services and
avoid tedious backend config.
• Realize fast time-to-value with
simplicity, flexibility and clear
documentation.
Enterprise capability
• Securely integrate with existing
on-prem data and systems.
• Choose from flexible
deployment models.
• Manage the full application
lifecycle with DevOps.
• Develop and deploy on a
platform built on a foundation of
open technology.
Built on a foundation of open
technology.
Build, run, scale and manage applications in the cloud
©2014 IBM
Corporation
The Structure of Bluemix
Building an Increasingly Flexible Delivery Model
Public Dedicated On-premises
Services Integration Portability
Flexible Deployment Models
July, 2014 December, 2014 Projected 2015
8
Bluemix Dedicated
Dedicated
Public On-Prem The power and simplicity of Bluemix – in your own
dedicated SoftLayer environment that’s securely
connected to both the public Bluemix and your own
network.
Dedicated to you Single tenant hardware that’s dedicated to you –
allowing you to satisfy regulatory & legal compliance.
Feels like home Secure, fast, and unmetered access. Bluemix
Dedicated sits on your network via VPN or direct
network connectivity.
Focus on apps,
not iron
Focus on building custom applications and services.
IBM manages the platform and dedicated services.
Global- so you’re
local
Get closer to your users. Bluemix dedicated can live in
any SoftLayer data center around the world.
Pay smart Pay based on intuitive runtime/service metrics and
adjust capacity monthly depending on needs.
We’re on call 24/7 Experts are always on call to solve problems. Premium
support options are also available to further meet your
requirements.
9
© 2015 IBM
Bluemix Local
Local
Public Dedicated
The power and simplicity of Bluemix – in your own
data center. Bluemix provides an on premise
platform for delivery Cloud Foundry and Docker
capabilities through a consistent experience.
Deployed On
Premises
Side by side with your existing infrastructure
Embrace Open
Standards
Bluemix Local combines the power of OpenStack,
(VMs & Pure) Cloud Foundry and Docker
Managed Platform Focus on building custom applications and services.
IBM manages the platform and local services.
Portability Burst and move workloads as performance
requirements and regulations change
Proximity Where you need it in order to support latency
sensitive workloads
We’re on call 24/7 Experts are always on call to solve problems.
Premium support options are also available to
further meet your requirements.
©2014 IBM
Corporation
Enabling portability for workloads
Public Dedicated On-premises
Containers are a critical
foundation of Hybrid
Cloud and portability.
Building consistent APIs for
Infrastructure and Services
across cloud environments.
11
Integrate with your on-premises applications
12
Securely connect to and leverage data/functionality from your
existing systems.
API from On-Premises
Embedded Private
API Catalog
Secure Connector
Cast Iron Integration
Pick your own development tooling
13
IBM provided
Fully integrated repository
and web editor to deploy
directly to Bluemix.
Use your own
Use your editor (e.g. Sublime,
Eclipse) and deploy through the
Cloud Foundry command line.
Code wherever you work best. Deploy in seconds.
14
Monitor your apps in real time
15
Integrated diagnostics for detailed application behavior.
Security without the headache
16
You focus on your apps and their data. IBM manages the rest.
• Leveraging SoftLayer and IBM hosting
experience
Exploiting IBM portfolio of capabilities
• Adheres to rigorous IBM security
standards:
Tools to secure your apps
• SSO for multiple applications and
social logins
• Appscan for web and mobile to detect
vulnerabilities
Defense in depth
Intrusion
protection/penetration
testing
Data isolation in virtualized
components
Automated patch
management
Code
Data
Runtime
Middleware
OS
Virtualization
Servers
Storage
Networking
Developer’s
Focus
IBM’s Focus
Why are developers using Bluemix
17
• Runtimes, services, and tooling up to
you
Choice
Industry Leading IBM Capabilities
• Services leveraging the depth of
IBM software
• Full range of capabilities
Completeness
• Open source platform and services
• Third party to enable key use cases
Security
Services
Web and
application
services
Cloud
Integration
Services
Mobile
Services
Database
services
Big Data
services
Internet of
Things Services
Watson
Services
DevOps
Services
The Richest Services available Anywhere!
Industry Leading IBM Partners
• Apple/Bluemix
• Microsoft/Bluemix
• Twitter/Bluemix
• Watson/Bluemix
• Bluemix Garages & IBM Interactive
• IBM Cloud Marketplace
• Docker/Bluemix
Build cognition into your apps with Watson
Watson is creating a new partnership between people and computers
that accelerates, enhances, and scales human expertise.
“we’re able to work with
cognitive computing capabilities
that we couldn’t dream of
creating ourselves - it’s a
fantastic opportunity and a real
chance to transform our
industry”
“…we were able to quickly and
easily embed Watson's
capabilities into our eyeQ
insights platform to provide an
even more personalized
shopping experience”
18
• Eight cognitive services
• Available only in Bluemix
• What customers are saying:
19
Coming soon! .NET Applications on Bluemix
20
Providing developers with more choices to help build the next killer app
.NET developers will be able to take advantage of IBM Bluemix services such
as Watson, Internet of Things, Mobile, Big Data, etc.
One platform where developers can chose from .NET, Java, Node.js, PHP,
Python, Ruby, Go, and numerous other community provided runtimes
Enhanced developer tools to deploy .NET applications to Bluemix
IBM DevOps services to include .NET applications in your continuous delivery
pipeline
Microsoft is a trademark of the Microsoft group of companies
Bluemix Garage
Building apps, community and relationships to deliver innovation @ibmbluemix
@robinsonsj
Thank You. Q &A

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Bluemix overview v1.4

  • 1. IBM Bluemix David Ziskind – Bluemix Sales Lead
  • 2. ©2014 IBM Corporation Agenda • Bluemix Design Thinking • Bluemix Platform • Bluemix Services • Demo
  • 3. ©2014 IBM Corporation Bluemix Design Thinking: Dynamic Composition App development today is about speed and choice Design Thinking Containers Extreme Agile MobileIoT APIs Microservices Cloud provides developers with instant access to the APIs, services and infrastructure they need to launch their ideas into the present. 3
  • 4. ©2014 IBM Corporation Bluemix was built from the ground up with a user-based and design-centric approach. It addresses these personas and key needs. Our users include novice, born-on-the-cloud, and enterprise developers. Want to compose applications quickly with useful APIs, to avoid tedious backend config. Expect fast time-to-value, simplicity, flexibility, clear documentation. Failing Fast Seconds to Deploy Friction Free Any Language Continuous Integration Mobile Ready Focus on Code Choice of Tools Useful APIs Bluemix Goals: Focus on the Cloud & Enterprise Application DevOps
  • 5. ©2014 IBM Corporation 5 ~ Minutes Customer Managed Bluemix Managed IaaS Benefits Setup environments and deploy apps very quickly. Infrastructure and platform managed by SP. Time Commitment Minutes to setup and deploy. Focus on your apps and their data. Bluemix – Time to Value, Speed ~ Weeks IBM Bluemix ~ Days Time to initial deployment Code Data Runtime Middleware OS Virtualization Servers Storage Networking Core IT Today’s apps must keep up with the speed of the app revolution. Bluemix PaaS Benefits • Setup your environment and deploy apps within minutes • Bluemix manages the Infrastructure AND the platform Bluemix PaaS Time Commitment • Minutes to initial deployment - developer can handle everything on his/her own • Maintenance and upgrades of Platform and Infrastructure handled by Bluemix Platform as a Service
  • 6. ©2014 IBM Corporation Bluemix: IBM’s Cloud Platform • DevOps • Big Data • Mobile Portfolio of IBM, 3rd Party & Community boilerplates, runtime & services • Cloud Integration • Security • Internet of Things • Watson • Business Analytics • Database • Web and application Developer experience • Rapidly deploy and scale applications in any language. • Compose applications quickly with useful APIs and services and avoid tedious backend config. • Realize fast time-to-value with simplicity, flexibility and clear documentation. Enterprise capability • Securely integrate with existing on-prem data and systems. • Choose from flexible deployment models. • Manage the full application lifecycle with DevOps. • Develop and deploy on a platform built on a foundation of open technology. Built on a foundation of open technology. Build, run, scale and manage applications in the cloud
  • 8. Building an Increasingly Flexible Delivery Model Public Dedicated On-premises Services Integration Portability Flexible Deployment Models July, 2014 December, 2014 Projected 2015 8
  • 9. Bluemix Dedicated Dedicated Public On-Prem The power and simplicity of Bluemix – in your own dedicated SoftLayer environment that’s securely connected to both the public Bluemix and your own network. Dedicated to you Single tenant hardware that’s dedicated to you – allowing you to satisfy regulatory & legal compliance. Feels like home Secure, fast, and unmetered access. Bluemix Dedicated sits on your network via VPN or direct network connectivity. Focus on apps, not iron Focus on building custom applications and services. IBM manages the platform and dedicated services. Global- so you’re local Get closer to your users. Bluemix dedicated can live in any SoftLayer data center around the world. Pay smart Pay based on intuitive runtime/service metrics and adjust capacity monthly depending on needs. We’re on call 24/7 Experts are always on call to solve problems. Premium support options are also available to further meet your requirements. 9
  • 10. © 2015 IBM Bluemix Local Local Public Dedicated The power and simplicity of Bluemix – in your own data center. Bluemix provides an on premise platform for delivery Cloud Foundry and Docker capabilities through a consistent experience. Deployed On Premises Side by side with your existing infrastructure Embrace Open Standards Bluemix Local combines the power of OpenStack, (VMs & Pure) Cloud Foundry and Docker Managed Platform Focus on building custom applications and services. IBM manages the platform and local services. Portability Burst and move workloads as performance requirements and regulations change Proximity Where you need it in order to support latency sensitive workloads We’re on call 24/7 Experts are always on call to solve problems. Premium support options are also available to further meet your requirements.
  • 11. ©2014 IBM Corporation Enabling portability for workloads Public Dedicated On-premises Containers are a critical foundation of Hybrid Cloud and portability. Building consistent APIs for Infrastructure and Services across cloud environments. 11
  • 12. Integrate with your on-premises applications 12 Securely connect to and leverage data/functionality from your existing systems. API from On-Premises Embedded Private API Catalog Secure Connector Cast Iron Integration
  • 13. Pick your own development tooling 13 IBM provided Fully integrated repository and web editor to deploy directly to Bluemix. Use your own Use your editor (e.g. Sublime, Eclipse) and deploy through the Cloud Foundry command line. Code wherever you work best. Deploy in seconds.
  • 14. 14
  • 15. Monitor your apps in real time 15 Integrated diagnostics for detailed application behavior.
  • 16. Security without the headache 16 You focus on your apps and their data. IBM manages the rest. • Leveraging SoftLayer and IBM hosting experience Exploiting IBM portfolio of capabilities • Adheres to rigorous IBM security standards: Tools to secure your apps • SSO for multiple applications and social logins • Appscan for web and mobile to detect vulnerabilities Defense in depth Intrusion protection/penetration testing Data isolation in virtualized components Automated patch management Code Data Runtime Middleware OS Virtualization Servers Storage Networking Developer’s Focus IBM’s Focus
  • 17. Why are developers using Bluemix 17 • Runtimes, services, and tooling up to you Choice Industry Leading IBM Capabilities • Services leveraging the depth of IBM software • Full range of capabilities Completeness • Open source platform and services • Third party to enable key use cases Security Services Web and application services Cloud Integration Services Mobile Services Database services Big Data services Internet of Things Services Watson Services DevOps Services The Richest Services available Anywhere! Industry Leading IBM Partners • Apple/Bluemix • Microsoft/Bluemix • Twitter/Bluemix • Watson/Bluemix • Bluemix Garages & IBM Interactive • IBM Cloud Marketplace • Docker/Bluemix
  • 18. Build cognition into your apps with Watson Watson is creating a new partnership between people and computers that accelerates, enhances, and scales human expertise. “we’re able to work with cognitive computing capabilities that we couldn’t dream of creating ourselves - it’s a fantastic opportunity and a real chance to transform our industry” “…we were able to quickly and easily embed Watson's capabilities into our eyeQ insights platform to provide an even more personalized shopping experience” 18 • Eight cognitive services • Available only in Bluemix • What customers are saying:
  • 19. 19
  • 20. Coming soon! .NET Applications on Bluemix 20 Providing developers with more choices to help build the next killer app .NET developers will be able to take advantage of IBM Bluemix services such as Watson, Internet of Things, Mobile, Big Data, etc. One platform where developers can chose from .NET, Java, Node.js, PHP, Python, Ruby, Go, and numerous other community provided runtimes Enhanced developer tools to deploy .NET applications to Bluemix IBM DevOps services to include .NET applications in your continuous delivery pipeline Microsoft is a trademark of the Microsoft group of companies
  • 21. Bluemix Garage Building apps, community and relationships to deliver innovation @ibmbluemix @robinsonsj Thank You. Q &A

Editor's Notes

  • #2: Please note: Presenter notes are on every slide. Written as a suggested script to help with messaging.
  • #5: Key themes Speed Instant environments Quick deployments Sign up in minutes Ease of Use Instant Environments Services prebuilt for your use - IBM, Third Party, Community DevOps tools to monitor, plan, deploy, and manage your apps Flexibility On-Prem integration Flexible pricing Security IBM secures the platform and infrastructure - leveraging experience with softlayer and proven on-prem security implementations Provides you with the tools to secure your apps
  • #12: The Container Service provides a method to deploy and manage distributed cloud workloads packaged as Docker containers on a hybrid cloud. It includes a multi-tenant Docker image registry service, Docker build service, and a multi-host, multi-tenant runtime platform to execute Docker containers. It will leverage open-source components where possible (e.g., components of OpenStack + Nova Docker integration, Docker registry) as well as IBM built components. Engagement with other open-source communities like Mesos + Kubernetes + Docker libswarm will be on-going and incorporated into solution as strategy evolves. Docker Hills December Maureen wants to develop a service leveraging Docker containers in a public BlueMix environment. She wants to: browse and use curated image content in image registry develop a new image on her laptop push images into her private Docker registry deploy Docker containers for different parts of her service and ensure they can communicate using a private network invoke another BlueMix service API from her Docker-based components For Interconnect (Feb 22nd): Maureen wants to develop a claims processing service for business partners leveraging Docker containers and micro-service architecture in a public cloud environment. She wants to: browse and use curated image content in image registry push images into her private Docker registry leverage multi-container composition patterns to connect her service to other cloud services connect her service running in a BlueMix cloud to an on-premise system associate persistent storage with her docker containers deploy a multi-container Docker service canary and A/B test an upgrade of her service rapidly scale her service in a cloud environment.
  • #13: We know how important your existing on-premises and other cloud investments are to your business - so we’ve designed Bluemix to quickly, easily, and securely connect to them: Secure Connector provides a simple mechanism for connecting to another system - be it on-site (behind a firewall) or in the cloud. If you have DataPower, Bluemix works with that as well. The Standard (Cast Iron) Secure Connector is a simple software based connector that establishes a tunnel between BlueMix applications and the network on which it is installed, leveraging a secure (HTTPS) access that eliminates the need for a firewall port. You can create REST APIs against endpoints you’ve securely connected to (i.e. an API that “GETs” customer information from a DB2 database on-premises) CastIron Live (separate IBM SaaS product) Integration Data Orchestration (future) Catalog of the custom APIs you’ve created that is in-line with existing service catalog (future)
  • #14: Bluemix also allows flexibility when it comes to tooling - as, again, each developer has different preferences and needs. Tooling Options: IBM offers a web based integrated development environment (IDE) and associated git repository that allows quick deployments back to bluemix. Developers can also edit code on their local machines (with the editor of their choice - i.e. Sublime) and deploy back to Bluemix through the cloud foundry command line. Note to presenter: Other IDEs (like Eclipse, Cloud9) have direct integration with Cloud Foundry and can push code directly to bluemix, rather than a manual push by developer via command line. You may be asked about this.
  • #16: Effortless - Visibility you need without taking any time or effort to learn or deploy something Innovate faster - Spend your valuable time innovating and delivering value to your users, not chasing bugs and performance issues Diagnose problems 90% faster - Quickly identify the root cause of application problems with code-level diagnostics Resolve problems with embedded analytics - Launch in-context search through logs and metric data to find the answers to your application problems Keep your app running - When your app is up, we can help you keep it up. Reduce your maintenance costs while improving availability
  • #17: Bluemix leverages SoftLayer and IBM’s hosting experience to provide you with a trusted and secure platform to build and deploy your applications. IBM’s focus is on securing the platform and the infrastructure - utilizing a number of rigorous security standards: Defense in depth Each layer (in the stack on the right) is secured assuming that the layer above isn’t. Intrusion protection/penetration testing Data Isolation Automated Patch Management Your focus is on securing your applications. We provide you with the tools to do that. SSO AppScan Scans your apps to detect vulnerabilities
  • #19: More on the Watson services in Bluemix can be found here: www.ibm.com/smarterplanet/us/en/ibmwatson/developercloud/
  • #20: We know how important your existing on-premises and other cloud investments are to your business - so we’ve designed Bluemix to quickly, easily, and securely connect to them: Secure Connector provides a simple mechanism for connecting to another system - be it on-site (behind a firewall) or in the cloud. If you have DataPower, Bluemix works with that as well. The Standard (Cast Iron) Secure Connector is a simple software based connector that establishes a tunnel between BlueMix applications and the network on which it is installed, leveraging a secure (HTTPS) access that eliminates the need for a firewall port. You can create REST APIs against endpoints you’ve securely connected to (i.e. an API that “GETs” customer information from a DB2 database on-premises) CastIron Live (separate IBM SaaS product) Integration Data Orchestration (future) Catalog of the custom APIs you’ve created that is in-line with existing service catalog (future)