Bomb survey at Erawan intersection report
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A survey conducted by W&S Co., Ltd. following the August 17, 2015 bombing in Bangkok revealed that over 55% of respondents changed their behavior due to the incident, with 83% reaching out to family and friends through calls, Line, and Facebook. Most participants preferred to update themselves about the bombing through television and were focused on avoiding crowded and tourist areas to prevent further risks. The survey showed a significant concern for safety, with a majority believing the situation would improve once the criminals were apprehended.
![“People Reaction to recent August 17th, 2015
Bombing in Bangkok”
More than half of the Bangkokian have changed their behavior regarding to the
Bombing news in Bangkok Area.
[Research Summary]
◆Once there was the bombing at Erawan, “83% among Surveyed People did called to
their family or closed relationship”.
◆“TOP 3 Ways” to contact their family or friends after there was the bombing at
Erawan are Call, LINE, and Facebook.
◆Since there was such an unexpected accident, “Do activities at Home” is the first
priority for the weekend plan after there was the bombing news.
◆“Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded Area”,
“Avoid to pass the accident places, and thirdly, “Avoid the tourists spots area in Bangkok”.
◆“55.5% of them have changed their behavior regarding to the Bombing news in
Bangkok Area.”
◆“Televisions” is the First channel that people choose to update The Bombing News in
Bangkok Area.
◆69.3% said that “When the Criminal is under arrested” can solve this terrible
situation in Bangkok.
W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices
cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings
Inc. (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr.
Yoshio Fujii) conducted a survey, aimed 500 males and female over 17 years old in
Greater Bangkok Area, in the topic of “Bombing incidents in Bangkok”.](https://image.slidesharecdn.com/bombsurveyreport-160204094232/85/Bomb-survey-at-Erawan-intersection-report-1-320.jpg)
![ [Research Design]
Research Method Online Research
Fieldwork Period 20th August, 2015
Research Area Greater Bangkok, Thailand
Including Bangkok, Samutprakarn, Phatumthani,
Nonthaburi, Samutsakorn, Nakhonphranom
Respondent Criteria Bangkokian, who aged above 17 years old
Sample Size 264 Samples
[Details]
Q. Please tell us what news topics are you interested in currently?
“Bombing at Erawan – Sathorn Pier” is the top priority topics what they are looking
for the interesting news currently.
There are 264 respondents who joined this surveyed study. 90.2% of them looks for
“Bombing at Erawan – Sathorn Pier” news the most. Followed by Economics and Politics
topics with 59.5%, and 50.8% respectively.
Bombing at
Erawan -
Sathorn Pier
(n=238)
Economics
(n=157)
Politics
(n=134)
International
(n=111)
Entertainme
nt (n=111)
Sport (n=84)
Education
(n=81)
Total (n=264) 90.2 59.5 50.8 42.0 42.0 31.8 30.7
90.2
59.5
50.8
42.0 42.0
31.8 30.7](https://image.slidesharecdn.com/bombsurveyreport-160204094232/85/Bomb-survey-at-Erawan-intersection-report-2-320.jpg)
![Q. Please tell us how could you contact to those people you answered in the
previous question?
“TOP 3 Ways” to contact their family or friends after there was the bombing at
Erawan are Call, LINE, and Facebook.
Among 197 respondents, “Call” is the first choice that they made by 86.3%, coming up
with “Line” 78.2%, and lastly, using “Facebook” with 49.2%.
Q. Please tell us after there was the bombing in Bangkok area, have you changed
your behavior in the next day regarding to the news?
“55.5% of them have changed their behavior regarding to the Bombing news in
Bangkok Area.”
More than half of the people have changed their normal behavior after there was the
bombing situation in Bangkok area (55.5%). Besides, 44.6% of them do not change their
behavior much regarding to the news.
Call
(n=170)
LINE
(n=154)
Facebook
(n=97)
SMS
(n=46)
Instragra
m (n=28)
Email
(n=21)
Twitter
(n=16)
Radio
Broadcast
ing
(n=11)
Others
[Please
Specify]
(n=2)
Total (n=197) 86.3 78.2 49.2 23.4 14.2 10.7 8.1 5.6 1.0
86.3
78.2
49.2
23.4
14.2 10.7 8.1 5.6 1.0
8.0 47.5 16.4 18.5 9.7
Totally Changed (n=19)
Quite Change (n=113)
Moderate (n=39)
A bit Changed (n=44)
Did not change at all (n=23)](https://image.slidesharecdn.com/bombsurveyreport-160204094232/85/Bomb-survey-at-Erawan-intersection-report-4-320.jpg)
![[About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent
company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries
in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia;
370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Pakawat Wangsanuwat (Business Development Executive)
W&S Co., Ltd.
Contact: 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok, Thailand 10110
Email: Pakawat@yimresearch.com
Website: https://www.yimresearch.com](https://image.slidesharecdn.com/bombsurveyreport-160204094232/85/Bomb-survey-at-Erawan-intersection-report-8-320.jpg)
Bomb survey at Erawan intersection report
- 1. “People Reaction to recent August 17th, 2015 Bombing in Bangkok” More than half of the Bangkokian have changed their behavior regarding to the Bombing news in Bangkok Area. [Research Summary] ◆Once there was the bombing at Erawan, “83% among Surveyed People did called to their family or closed relationship”. ◆“TOP 3 Ways” to contact their family or friends after there was the bombing at Erawan are Call, LINE, and Facebook. ◆Since there was such an unexpected accident, “Do activities at Home” is the first priority for the weekend plan after there was the bombing news. ◆“Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded Area”, “Avoid to pass the accident places, and thirdly, “Avoid the tourists spots area in Bangkok”. ◆“55.5% of them have changed their behavior regarding to the Bombing news in Bangkok Area.” ◆“Televisions” is the First channel that people choose to update The Bombing News in Bangkok Area. ◆69.3% said that “When the Criminal is under arrested” can solve this terrible situation in Bangkok. W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL: http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii) conducted a survey, aimed 500 males and female over 17 years old in Greater Bangkok Area, in the topic of “Bombing incidents in Bangkok”.
- 2. [Research Design] Research Method Online Research Fieldwork Period 20th August, 2015 Research Area Greater Bangkok, Thailand Including Bangkok, Samutprakarn, Phatumthani, Nonthaburi, Samutsakorn, Nakhonphranom Respondent Criteria Bangkokian, who aged above 17 years old Sample Size 264 Samples [Details] Q. Please tell us what news topics are you interested in currently? “Bombing at Erawan – Sathorn Pier” is the top priority topics what they are looking for the interesting news currently. There are 264 respondents who joined this surveyed study. 90.2% of them looks for “Bombing at Erawan – Sathorn Pier” news the most. Followed by Economics and Politics topics with 59.5%, and 50.8% respectively. Bombing at Erawan - Sathorn Pier (n=238) Economics (n=157) Politics (n=134) International (n=111) Entertainme nt (n=111) Sport (n=84) Education (n=81) Total (n=264) 90.2 59.5 50.8 42.0 42.0 31.8 30.7 90.2 59.5 50.8 42.0 42.0 31.8 30.7
- 3. Q. Please tell us that after there was the bombing at Erawan, Bangkok on 17th August 2015 at 19.00, did you call to one of your family member or others? “83% among Surveyed People did called to their family or closed relationship”. While only 17% of them didn’t call others. 83% 17% Yes (n=197) No (n=41)
- 4. Q. Please tell us how could you contact to those people you answered in the previous question? “TOP 3 Ways” to contact their family or friends after there was the bombing at Erawan are Call, LINE, and Facebook. Among 197 respondents, “Call” is the first choice that they made by 86.3%, coming up with “Line” 78.2%, and lastly, using “Facebook” with 49.2%. Q. Please tell us after there was the bombing in Bangkok area, have you changed your behavior in the next day regarding to the news? “55.5% of them have changed their behavior regarding to the Bombing news in Bangkok Area.” More than half of the people have changed their normal behavior after there was the bombing situation in Bangkok area (55.5%). Besides, 44.6% of them do not change their behavior much regarding to the news. Call (n=170) LINE (n=154) Facebook (n=97) SMS (n=46) Instragra m (n=28) Email (n=21) Twitter (n=16) Radio Broadcast ing (n=11) Others [Please Specify] (n=2) Total (n=197) 86.3 78.2 49.2 23.4 14.2 10.7 8.1 5.6 1.0 86.3 78.2 49.2 23.4 14.2 10.7 8.1 5.6 1.0 8.0 47.5 16.4 18.5 9.7 Totally Changed (n=19) Quite Change (n=113) Moderate (n=39) A bit Changed (n=44) Did not change at all (n=23)
- 5. Q. Please tell us which activities do you plan to do on this weekend (22nd - 23rd August 2015)? “Do activities at Home” is the first priority for the weekend plan after there was the bombing news. With 67.4% for Saturday, and 72.7% for Sunday Plan respectively. Do activities at Home (n=89) Do activities at Home (n=96) Shopping at Department Store (n=30) Eating Out (n=25) Buy Food and necessary Things to stock Shopping at Department Store at home (n=29) (n=24) Eating Out (n=22) Buy Food and necessary Things Friends Gathering / Hang out (n=19) to stock ay home (n=21) Fitness (n=17) Friends Gathering / Hang out (n=20) Travel (Domestic / Overseas) (n=16) Travel (Domestic / Overseas) Others (Please Specify) (n=5) (n=20) Fitness (n=18) Others (Please Specify) (n=3) 67.4 22.7 22.0 16.7 14.4 12.9 12.1 3.8Total (n=197) 72.7 18.9 18.2 15.9 15.2 15.2 13.6 2.3Total (n=197) Plans on Saturday, 22nd August Plans on Sunday, 23nd August
- 6. Q. Please tell us after there was the bombing in the Bangkok area, how could you prevent yourself from the risks? Top 3 Ways to prevent people from the dangerous accident are “Avoid the Crowded Area” (34.9%), “Avoid to pass the accident places (24.8%), and thirdly, “Avoid the tourists spots area in Bangkok” (22.3%). Q. Please tell us which channel do you use to update the bombing news in Bangkok? “Televisions” is the First channel that people choose to update The Bombing News in Bangkok Area. With 89.9%. Followed by Facebook (83.6%), and lastly, LINE (55.9%). Avoid the crowded area (n=83) Avoide to pass the accident places (n=59) Avoid the tourists spots area in bangkok (n=53) Live more carefully (n=41) Do the same as normal day (n=35) Get back home right after work (n=30) Total (n=238) 34.9 24.8 22.3 17.2 14.7 12.6 34.9 24.8 22.3 17.2 14.7 12.6 Television (n=214) Facebook (n=199) LINE (n=133) Family Members / Friends (n=118) Radio Broadcast (n=50) Twitter (n=44) Instragram (n=39) Others (Please Specify) (n=4) Total (n=238) 89.9 83.6 55.9 49.6 21.0 18.5 16.4 1.7 89.9 83.6 55.9 49.6 21.0 18.5 16.4 1.7
- 7. Q. Please tell us when do you think the situation will return to normal? 69.3% said that “When the Criminal is under arrested” can solve this terrible situation in Bangkok. Accordingly, “when there is no bomb or explosion occur again” is the second way with 59.7%, following by, “When Television, or media, or any SNS do not mention about this situation” with 34.0%. 69.3 59.7 34 25.2 20.2 3.8 When the crimical is under arrested (n=165) When there is no bomb or explosion occur again (n=142) When Televisions, media, or any SNS do not mention about this situation (n=81) When there is no one mention about this situation (n=60) When foreign countries stop annoucing the caution for visiting Thailand (n=48) Others (Please Specify) (n=9)
- 8. [About W&S Co., Ltd. (Thailand)] W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are 1) Market research business (both qualitative and quantitative research) 2) Digital marketing business [For more information, please contact] Pakawat Wangsanuwat (Business Development Executive) W&S Co., Ltd. Contact: 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok, Thailand 10110 Email: [email protected] Website: https://www.yimresearch.com