Brad Hauck - Better Wordpress Blogging Workshop - Breakout Session
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This document outlines a comprehensive guide for effective business blogging and online marketing strategies, primarily using the WordPress platform. It includes details on setting up a blog, optimizing for SEO, utilizing social media, and promoting online business through a structured training course. The training is designed for individuals or teams to enhance their skills and increase sales through practical, real-world techniques.
Brad Hauck - Better Wordpress Blogging Workshop - Breakout Session
- 1. Monday, 22 October 12
- 2. The K.I.S.S. Effective Business Blogging Blueprint Monday, 22 October 12
- 3. Over 50 Million Visitors & Millions $$$ Sales Lesson Plans Certificates Promote SEO Australian Institute of Internet Marketing Monday, 22 October 12
- 4. The 10 minute WordPress Installation Process • Setup and running in as little as 5 minutes • Hosting • Domains • Fantastico • Wordpress • Themes Monday, 22 October 12
- 5. Hosting & Domains VentraIP or Hostgator • From $5.95 /mth (+35% discount) Crazy Domains • .com.au $12 /yr cPanel installation • Easy interactions Monday, 22 October 12
- 6. Fatastico / Installatron One click installation Huge range of open source software • shopping • community • CMS • photos • live help Monday, 22 October 12
- 7. Wordpress WordPress is a personal publishing platform and blogging application with a focus on aesthetics, web standards, and usability. Monday, 22 October 12
- 8. Themes Templatic Themeforest Artisteer Elegant themes Woo themes Premise sales theme Monday, 22 October 12
- 9. Using Wordpress • Dashboard Features • Pages • Posts • Permalinks • Menus Monday, 22 October 12
- 10. The WordPress Dashboard Dashboard Features Hidden Features - media, resizing Logging in - wp-login.php Monday, 22 October 12
- 11. Adding Pages Just like Microsoft Word Posting interface No MS Word pasting Images Embedding Monday, 22 October 12
- 12. Adding Posts Use categories Use tags Group by theme SEO focus for traffic Monday, 22 October 12
- 13. Moving Things Around Page tree view Drag & drop Menus Exclude pages plugin Monday, 22 October 12
- 14. Optimising Permalinks for the Search Engines Changes URL http://domain.com.au/?page_id=2 http://domain.com.au/sample-page Why? %postname% Monday, 22 October 12
- 15. Extending Wordpress • Change the appearance of your site • Built in editing - Appearance • Searching free themes • Plugins • Widgets Monday, 22 October 12
- 16. Customising Themes Built in editing - Appearance Searching free themes Uploading themes Pro themes Monday, 22 October 12
- 17. Themes review Templatic Themeforest Artisteer Elegant themes Woo themes Premise sales theme Monday, 22 October 12
- 18. Powerhouse Plugins Expand your site’s features with plugins. Searching for plugins All In One SEO Pro Plugins - Wishlist Member Mailchimp Sitemap generators Cache Monday, 22 October 12
- 19. Working with Widgets Originally designed to provide a simple and easy-to-use way of giving design and structure control of the WordPress Theme to the user in the sidebar Finding widgets Checking if sites have widgets for integration Monday, 22 October 12
- 20. The Blogging SEO Traffic Formula • The formula that always works with Google to get you traffic… for sure! • SEO Plugins • SEOPressor • THE Formula • Speed loading into Google Monday, 22 October 12
- 21. Social Media Automation and Integration • Use your blog as the central point of a social media domination system. Do something once and have it tell everyone! • Twitter, Facebook, LinkedIn • Plugins • Incorporating into posts • RSS Graffiti • Ping.FM Monday, 22 October 12
- 22. Learn to Promote Your Business Online Train Yourself or a Staff Member! Our Internet Marketing course will teach what works and how to apply it so you can sell more products and get more clients. All training is completed online, self paced and assessed by an assigned Educational Advisor. They call your staff member, help them to succeed and finish their training. Monday, 22 October 12
- 23. Learn to Promote Your Business Online • 9 modules Train Yourself or a Staff Member! • Videos • Workbooks Our Internet Marketing course will teach what works and how to apply it so you • Flowcharts can sell more products and get more clients. All training is completed online, self paced and assessed by an assigned Educational Advisor. They call your staff member, help them to succeed and finish their training. Monday, 22 October 12
- 24. Learn How to Market Your Business Online! Study a online in your own time! Real World Training Based on Real World Experience All of the content in the diploma is based upon industry experience since 1996. Every module contains the skills that have been used over and over with a range of companies including some of the world’s largest multinationals. There’s no hype only tested techniques distilled down to the key knowledge you need to know Start training from $250 Monday, 22 October 12