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Brand identity
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- 2. HOUSE STYLE • Itmeans the body of conventions followed by a publisher. • In our coursework we will base our house style on ‘Empire’, one of the major film magazine in the UK
- 3. LAYOUT • Thelayout of Empire is usually based on the topic film • Here, the layout of ‘Happy Potter’ is relatively busier than that of ‘The Dark Knight’ • As ‘The Dark Knight’ is more of a horror than ‘Harry Potter’ where the cover photo is a close up of an ‘evil’ appearance, it is better to keep the layout minimal (less coverlines; simplistic colour scheme) in order to allow audience to put most of their attention on it
- 4. • The mastheadobviously will not be the same style of the splash which is our film name as they are not directly related • However, this logo has been designed to easily fit into the style of the magazine • As well as the font and for example, colour gradient of our film title on the magazine
- 5. MAIN IMAGE • Accordingto our research, our main image of the magazine will definitely be following conventions 1. Low key lighting 2. Filtered with blue tint 3. Direct address of actor 4. Possibly medium shot or medium close up