Uploaded byThomas Stack
Brand Innovation Workshop Brandculture Sessions #2
This document discusses building a culture of innovation. It notes that innovation is no longer confined to research and development and instead requires collaboration across teams. An innovative culture thrives on optimism, trust, embracing risks and learning from failures. It also notes that innovation comes in many forms, from incremental to revolutionary, and organizations should be careful how they measure success to allow new ideas time to grow. Finally, it states that an innovative culture must be tailored to each individual organization.
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Brand Innovation Workshop Brandculture Sessions #2
- 2. Brand, Innovation &Design
- 4. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
- 5. Can your job be done…
- 8. Complex Complicated Emergent Good Practice Chaotic Simple Novel Best Practice
- 10. 2 dominating problems Extremeclutter of the marketplace Relentless speed of change
- 11.
- 14. 13.000.000 availablearticles on Wikipedia
- 15. Brand Strategy Design Thinking Culture of Innovation
- 19. A brand isa person’s gut feeling about a product, service or company
- 20. Design thinking isa process for practical, creative resolution of problems or issues that looks for an improved future result
- 21. Design thinking Inspiration Implementation Ideation
- 22. What is DesignThinking? It’s a fluid but definable process involving several key components COLLABORATIVE: Working with people who share similar and dissimilar experiences to generate richer work. ABDUCTIVE: Starts from a set of accepted facts and works back from their likely explanations. EXPERIMENTAL: Build prototypes. Pose hypotheses. Test them. Iterate. All to manage risk. PERSONAL: Realize each problem – and the people there to solve it – has a unique context. INTEGRATIVE: Seeing the whole system and its many connections. INTERPRETIVE: Creating the best way to frame the problem and judge the possible solutions.
- 23. INNOVATION: Ideas applied successfullyin practice
- 24. If you wannainnovate… …you gotta design!
- 25. Design leverage Thought leadership Business Model Organizational structure Strategic decisions Internal communications Operational processes Brand Ecosystem Customer relationships Products & Services External conversations
- 26.
- 27. A Culture ofinnovation
- 28. Innovation no longer just happens in R&D But that does not mean that everyone is equally good at it
- 29. Innovation is a teamsport Silos must be broken
- 30. Keep the consumerat the heart of what you do. But don’t listen to everything they say – use your intuition
- 31. Innovation culture thrives onoptimism & trust Listen to ideas, embrace risk, learn from failure, reward bravery
- 32.
- 33. Innovation has manyforms Incremental innovation requires different support from revolutionary
- 34. Be careful how you measure success Allow small, fragile ideas the time to grow into big strong ones
- 35. It’s not easy. But it is possible. Project by project
- 36. One size does notfit all. You need to build a culture of innovation that fits your organisation
- 37. Innovation no longerjust happens in R&D Innovation is a team sport Keep consumers at the haert of what you do Innovation culture thrives on optimism & trust Speed is good Innovation has many forms Be careful how you measure success It’s not easy One size does not fit all
- 38.