Brand Portfolio PowerPoint Presentation Slides
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The document outlines a comprehensive brand positioning strategy which includes various elements like brand positioning statements, worksheets, charts, and communication strategies aimed at capturing consumer attention. It emphasizes the importance of understanding target customers, defining core messages, and differentiating from competitors. Furthermore, it provides editable content to help companies adapt the branding framework to their specific needs.
Brand Portfolio PowerPoint Presentation Slides
- 1. Brand Portfolio Yo u r C o m p a n y N a m e
- 2. Content 2 Brand Positioning - Introduction01 Brand Positioning Statement06 Positioning Strategy02 Brand Positioning Worksheet07 Establish Brand Positioning03 Brand Positioning Chart08 Brand Positioning Framework04 Brand Communication09 Brand Positioning Model05 Brand Repositioning10
- 3. Brand Positioning 3 How the brand makes me look This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How the brand makes me feel This slide is 100% editable. Adapt it to your needs and capture your audience's attention. What the product does for me This slide is 100% editable. Adapt it to your needs and capture your audience's attention. How I would describe the product This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbols Facts Brand Personality Your Text Here You can decide on the basis of below mentioned parameters how you want to position the brand in the minds of the target audience.
- 4. Positioning Strategy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4 Core message which is to be communicated to the consumers Key Message How you are different from the competitors Clear Positioning Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors) Touch Points BRAND
- 5. Establish Brand Positioning (Option 1 of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5 Company & Product Target Customers Key Benefits Price Value Proposition Quality Conscious Consumers of Chicken Tenderness 10% Premium Better Chicken at Moderate Prices Safety- Conscious Upscale Families Durability & Safety 20% Premium Safest Most Durable Wagon Convenience- Minded Pizza Lovers Delivery Speed & Good Quality 15% Premium Good Pizza Delivered Promptly at your Doorstep with Moderate Prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements.
- 6. Establish Brand Positioning (Option 2 of 2) This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6 Company & Product Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices Evaluating the product on the basis of commonly used parameters which can be altered as per customer requirements.
- 7. Brand Positioning Framework 7 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Don’t even think about this Risky What competition has to give What customers want What you have To offer
- 8. Brand Positioning Model 8 More Emotional and intangible More Rational and Tangible Who How What Purpose Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Values Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy. Process How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Product/Service What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Infrastructure Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy. Why Where/When
- 9. Create a Brand Positioning Statement This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 9 Target Customer What is the demographic and attitudinal description of the target group of customers your brand is attempting to attract & appeal. Brand Promise The most compelling unique benefit to your target customers that your brand can own in comparison to others. Market Definition What category is your brand competing in and what is the context of the brand. Reasons to Believe What is the most compelling evidence that your brand delivers on its brand promise?
- 10. Brand Positioning Worksheet This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10 Industry Analysis For Target customers Who Statement of need opportunity Product Product or service Because Statement of benefit Competitor Analysis Top 5 Brands EST. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message EST. Marketing Budget You Brand Competitor #1 Competitor #2 Competitor #3 Competitor #4
- 11. Brand Positioning Chart This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 11 A B C E D Quality Value Proposition Own ProductA Competitor BB Competitor CC Competitor DD Competitor EE Move the circles and the text boxes as per your company’s product quality and value proposition.
- 12. Brand Communication This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 12 Variety Convenient Authenticity Personal Service Moderate Prices Quality Latest Technology Customer Value Durability Accessible Affordable Easily Available
- 13. Brand Repositioning (Option 1 of 2) 13 Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-Market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. You can reposition the Brand in the market on the basis of any of the ways mentioned in this slide.
- 14. 14 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-Market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented BRAND Brand Repositioning (Option 2 of 2)
- 15. Brand Portfolio Icons Slide 15
- 16. Coffee Break 16 (11:00 - 11:15) Coffee is a beverage that puts one to sleep when not drank.
- 18. 90 47 65 30 45 85 45 50 $0 $20 $40 $60 $80 $100 2016 2017 2018 2019 InDollars Area Chat This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18
- 19. 90 47 65 30 45 85 45 50 $0 $20 $40 $60 $80 $100 2016 2017 2018 2019 InDollarsClustered Column 19This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
- 20. Our Mission 20 Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 21. Our Team 21 Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 22. Post it Notes 22 Your Text Here Your Text Here Your Text Here Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 23. Venn 23 Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 24. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Your Text Here Idea Generate 24
- 25. Thanks for Coming 25 Address # street number, city, state Contact Numbers 0123456789 Email Address [email protected]