Brand safety in programmatic

Brand safety in programmatic

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  BRAND SAFETY INTHE ERA OF PROGRAMMATIC Mission impossible?. Hristo Hristov
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  WHEN MACHINES BUYPEOPLE FROM . . OTHER MACHINES.
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  Better Efficiency It’s alldata powered! Money shift Better utilization No unsold inventory Fair Price Auctions & Bid model Machines over people Fees instead salaries Transparency It’s complicated HOW DOES IT SHAPE AND AFFECT THE MARKET
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  PROGRAMMATIC IS THENEW DIGITAL o More than 50% in 2017 2013 2014 2015 2016 2017 2018f 5,000 25,000 30,000 35,000 2019f 2020f 2021f 2022f 2023f 10,000 15,000 20,000 Europe: Programmatic Ad Spend o Near 70% in 2018 +€17.7bn Programmatic Traditional
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  PROGRAMMATIC DIRECT ISTHE NEW PREMIUM 2013 2014 2015 2016 2017 2018 10% 50% 60% 70% 2019 2020 2021 2022 2023 20% 30% 40% 80% 90% 100% Programmatic spend by transaction model Direct Indirect Source: IAB Europe, own calculations
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  SAFETY DOESN’T HAPPEN. BYACCIDENT.
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  QUALITY CHALLENGES Lots ofthird parties o Serving o Viewability GDPR o Consent Management Platforms o Frameworks Fraud Discrepancies o Delays o Time outs o Data discrepancy o Cheap inventory from non trusted publishers
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   Header bidder Programmatic direct deals  Video Programmatic  Optimal Cost Inventory Auctions PROGRAMMATIC-READY CHECKLIST FOR PUBLISHERS DO YOU CHECK THE BOXES: .  Brand safe  CMP  DMP  DSP        
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  WHAT’S NEXT. FOR PROGRAMMATIC.
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  WHAT COMES NEXT .IoT MOVES IN . . CONNECTED . . CARS . . CONNECTED . . TV . . CONNECTED HOME . & LIFE .
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  . Programmatic . OnlineVideo . . Connected TV . . Addressable . . TV / HbbTV . . Programmatic . Linear TV . . Substitutional . Linear Targeting . Mature Еmerging Тheoretical . €4bn today . . €20bn . .potential market . REDEFINING ‘VIDEO’ THE CTV
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  DRIVE TIME ISRADIO TIME.
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  2019: MARKET ISTUNED INTO AUDIO DIGITAL AUDIO ADS TO BECOME A €1BN MARKET 2017 2018f 2019f 2020f 2021f 2022f 200 1,000 1,200 1,400 2023f 400 600 800 0% . 246 . . 349 . . 471 . . 608 . . 730 . . 949 . . 1,186 . Annual Sales: Connected Cars *audio ad formats only – excludes banner & video ads sold against audio contentSource: Company reports, Radio Centre, own model
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  Annual Sales: ConnectedCars Direct Indirect Source: PwC strategy& Digital Auto Report 2017 2020 2025 2030 10% 50% 60% 70% 20% 30% 40% 80% 90% 0% CONNECTED CAR WILL BE CRITICAL DRIVER OF PROGRAMMATIC AUDIO
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  CONNECTED HOME PROGRAMMATIC. .IoTIS HERE.
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  .THANK YOU.. HRISTO HRISTOV,CEO NETINFO. .INNOVATE WITH US!.