Brand U - Session 1
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This document discusses branding and advertising. It notes that CMA Academy won awards including the D&AD Student Yellow Pencil Award and several Crowbar Awards. It discusses how personal branding has become important due to changing employment patterns. Specifically, it discusses finding one's authentic self and learning skills that transcend industries through traditional and new media like public speaking, storytelling and writing. It also discusses how all brands communicate through stories and gives some examples. Finally, it notes the relationship between left and right brain thinking.
Brand U - Session 1
- 1. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012
- 2. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012 Use MBTI to learn more about yourself What’s different between BRANDING & ADVERTISING?
- 3. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012 Philosopher William James: “The greatest revolution in our generation is the discovery that human beings by changing the inner attitudes of their minds can change the outer aspects of their lives.” WHY, WHAT & HOW of Brand U WHY – Changing Employment Pattern Preference for Self-Employment Working Mothers WHAT – Finding the authentic SELF even as change speeds up Learning skills that transcends industries HOW – Through both traditional & new media Public speaking skills Writing short and simple copy The Power of Story-Telling
- 4. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012 Use MBTI to learn more about yourself What’s their BRAND?
- 5. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012 All Brands communicate through Stories! Jacqueline Kennedy’s fake pearl necklace How Sony won rights to Olympic Music Left Brain Logical Rational Mathematical Linear Only 1 Answer Right Brain Aesthetic Musical Emotional Bonding More than 1 Answer 2 Sides that work as 1
- 6. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012
- 7. www.cma-academy.edu.sg cma.academy Winner of D&AD Student Yellow Pencil Award 2012, Open Brief Category 4 Silver & 5 Bronze Crowbar Awards 2012