Brand "U.0"
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This document discusses how individuals can build their personal brand on the internet. It recommends being ubiquitous by maintaining multiple online presences, being social by actively engaging communities, being interesting through sharing content, being remarkable by doing noteworthy things, and being yourself by letting your true personality shine through. The key is to act now before opportunities start disappearing.
Brand "U.0"
- 2. Photo: http://www.flickr.com/photos/marcgutierrez/326716360/ this is a product
- 3. this is a logo
- 4. Photo: http://www.flickr.com/photos/jimsk/128131281/ this is a brand.
- 5. “ A brand is a person’s gut feeling about a product, service or organization.” – Marty Neumeier
- 6. interactions + feelings = brands
- 10. now people are too Photo : http://flickr.com/photos/12037949715@N01/110957444/
- 12. #4. You stopped thinking about yourself as a person years ago. Now you're a "brand" . —Top Ten Signs You Might Be A “Weblebrity”
- 13. Start-Up Business: Guy Kawasaki
- 14. Technology: Robert Scoble Photo: http://flickr.com/photos/thomashawk/431198284/
- 15. Marketing: Seth Godin Photo: http://flickr.com/photos/zoomar/2159635379/
- 16. The 5 B’s of Building Brand U.0
- 17. Be Ubiquitous: Create multiple streams of “you”
- 18. Be Social: Effectively manage your “social systems”
- 19. Be Interesting: Write, photograph, share, give Photo: http://flickr.com/photos/bowbrick/1806355200/
- 20. Be Remarkable: Do something worthy of a remark Photo: http://flickr.com/photos/thethi/2335251416/
- 21. Be Yourself: Let your personality shine through Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/
- 22. Be Yourself: let your personality shine through “ Just like the gold rush, this is going to end…what are you waiting for?” — Gary Vaynerchuk Photo: http://www.flickr.com/photos/briansolis/2685816202/