Branded Facebook Advertising Proposal for Organo Gold
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The document is a social media marketing campaign proposal for Cali Organo Gold Distributors, outlining objectives, competitive analysis, and strategies for increasing brand visibility and customer engagement. It details the use of various research tools to benchmark competitor keywords, advertising strategies, and social media practices. The proposal emphasizes the importance of search engine visibility, user engagement, and effective advertising to enhance online presence and drive sales.
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Branded Facebook Advertising Proposal for Organo Gold
- 1. SOCIAL MEDIA MARKETING CAMPAIGN PROPOSAL Prepared Especially for Cali Organo Gold Distributors K E V I N J A M E S O N L I N E L o s A n g e l e s , C a l i f o r n i a 8 1 8 - 8 5 0 - 1 0 4 3 o f f i c e 4 2 4 - 2 0 9 - 4 2 9 0 m o b i l e 3 / 2 / 2 0 1 4 By Kevin D. James This Social Media Campaign Management proposal was prepared exclusively for Cali Organo Gold Distributors.
- 2. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 1 March 2, 2014 Kevin D. James, MBA Google Engage Agency / Partner Google AdWords Certified Individual Google Analytics Certified Professional Yahoo Search Ambassador CLIENT NAME: CALI GOLD CALIFORNIA ANALYSIS PERIOD: February 27 through March 2, 2013 SEARCH ENGINES REVIEWED: Google USA, Google UK, Google Canada, Yahoo, MSN Bing, AOL and Alexa SOCIAL MEDIA PLATFORMS / MICROBLOGS: Facebook, Twitter, PinTerest, Flicker, Tumblr OBJECTIVE A detailed search engine results page (SERP) and competitive intelligence data identifies CALI’s top seven online competitors. It goes further to describe their organic SEO strategy, keyword usage, monthly ad spend, demo of ad content, and a traffic analysis of web and social media activity. The objective of this report is to establish a benchmark prior to launching an SEO, PPC and Social Media Marketing campaign for CALI Organo Gold. The ultimate goal of this report and subsequent marketing strategy recommendations aim to accomplish the following: (1) Establish and enhance global brand equity (2) Achieve prominent search engine result query visibility (3) Attract and engage potential customers utilizing new social media tools and applications
- 3. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 2 RESEARCH & REPORTING TOOLS In compiling this report, the following research and reporting tools were used; Alexa – Alexa is the leading provider of global web metrics. Use Alexa to discover the most successful sites on the web by keyword, category, or country. Alexa’s analytics tools offer rich competitive analysis reports, benchmarking, market research, or business development. Compete.com – Competitive research tool showing keywords that send competing sites the most traffic. Rather than scraping search results to track rankings, it looks at US clickstream data from ISPs, a panel of users & those that have their toolbar installed. iSpionage – Comprehensive intelligence reports on your competitor’s organic SEO and paid search ad spend. KeyCompete - shows keywords that competitors are buying. SEO for Firefox - a free Firefox extension which adds many search engine optimization data points into Google's SERPs and Yahoo!'s SERPs on the fly. KeyWordSpy - similar to KeyCompete, but with more data, including cached competitor ad spend, ad copy and affiliate data. NetPeak Spider - “Netpeak Spider” is designed for scanning the sites and exporting the key SEO parameters of pages by own robot. It is also possible to export collected results in Excel format. It characterized by high speed of operation, possibility to calculate internal PageRank of the pages and opportunity to work through proxy-servers. SEM Rush - competitive research tool covering both AdWords & organic search results, adding data like keyword value and keyword volume to ranking data. In addition to tracking Google's global search results, they also track Bing & about a dozen different regional / country specific Google result sets. SEO Digger – View the top organic keywords and key phrases used on any given website allowing it to rank high on Google. SearchMetrics - offers SERP ranking data & link data. Provides historical ranking data, as well. Primarily focused on enterprise-level clients, but has a more accessible lower cost Essentials level. SEMPhonic - tracks keyword rankings and provides competitive reporting Trellian Competitive Intelligence - shows keywords that competitors rank for and keywords that send them significant traffic. Yahoo Web Analytics, WebsiteGrader, WebPosition Reporter
- 4. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 3 KJ Proweb, is currently ranked number #1 on Google among over 124,000 individuals and companies in the Los Angeles that offer search engine optimization and internet marketing services. We look forward to helping you doing the same for you. On the Client Portfolio page of our website you’ll find stellar testimonials from businesses who trust us to manage their online services. KJ Proweb clients include; real estate brokerage firms, defense contractors, professional musicians, restaurants, heating and plumbing companies, fitness studios, churches.
- 5. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 4 SEARCH ENGINE RESULT PAGE (SERP) Three key components of a Search Engine Result Page 1) The Web-user's Keyword Search Phrase or Query - This is the thing a searcher types in. 2) Organic SERP Listings - These are the "natural" listings. To produce these results, Google uses a series of metrics to ensure that your site is relevant. To have your site shown here, you have to effectively "score well" on their algorithmic test. 3) Paid SERP Listings - These are advertisements, or "sponsored links." You can have your ad displayed here by launching a pay-per-click search campaign, and by ensuring that your maximum CPC bids and Quality Score allow you to secure a high enough ad position for the keyword you're targeting. Why Do SERPs Matter? Because the ability to get prominent front page search engine visibility is the key to dominating the web, drawing the most traffic and making the most sales. In other words, success or failure on the web boils down to SERP. Consider the following insights provided by these studies: 92% of Searchers Click on “Sponsored Results” 65% of searchers select a link featured the first page of an organic keyword search There is a disproportionate number of clicks (around 40 percent) attributed to the number one listing Reaching the first page in a paid search engine advertising campaign is equally important. The bottom line is, the higher your search engine results page ranking, the more traffic you'll get.
- 6. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 5 FACEBOOK MISTAKES AND ISSUES TO IMPROVE Never forget…Facebook, Twitter, Pinterest and other social media platforms are built for ENGAGEMENT! We teach you how to create content that invokes feedback and interaction with your audience.
- 7. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 6 Social media is promoted these days as the way to boost a business’ marketing, but many companies still don’t get it. You’ll notice that the Organo Gold Facebook page does not feature any of the following; a call to action, a requirement that a site visitor to complete a form before viewing media content there is no offer to sign up for a newsletter or news updates there is not a “meetings” button nor does the Facebook page offer a “free product give-away”. Effective and profitable social media marketing focuses on six things: 1) Reach 2) User Engagement 3) Fans and Followers 4) User-Generated Content 5) New Email Addresses 6) Efficient & Effective Advertising 7) New Sales The Organo Gold corporate Facebook page does none of the above.
- 8. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 7
- 9. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 8 The photo on the right is the proper way to publish an image on Facebook. There is a link where the product can be purchased. However, the content in the photo gallery needs ‘security settings’ fixed to prevent people from posting unrelated comment.
- 10. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 9 MEDIA
- 11. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 10
- 12. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 11 Here is a link to an Organo Gold Event. Instead of just uploading a photo of the ticket, a LINK to actually buy a ticket to the event should be included. Again, the objective is to produce online sales and stir engagement.
- 13. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 12 OVERVIEW OF PROPOSED SERVICES 1) Benchmark current status on the search engines 2) Competitive analysis for the main keywords 3) Keyword research and keyword density analysis 4) Inclusion of Backlinks and Anchor Text Analysis 5) Link Development Campaign 6) Search Term and Phrase Combination w/Integration into the website 7) Manual submission of website to major search engines 8) Monitoring and maintaining search engine placement 9) Analysis and recommendations to create a Link Development Campaign 10) Recommendations for ongoing content creation and updates *All proposed Internet marketing services are provided by directly by Kevin James or Google certified professional member of his team.
- 14. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 13 Keyword Analysis Report Overview This keyword analysis report highlights the results of competitive intelligence research on the top ten highest ranked websites in your industry, keywords utilized by your competitors and recommendations given directly from Google and proprietary SEO software and search engine tools used by our company. We also find it helpful to include the top three "Bid Amounts" which indicate how much you would have to "pay per click" to be listed on Overture and its affiliates search engines. Most Popular Keywords & Key Phrases Estimated Global Monthly Searches Local Monthly Searches Keyword Analysis Pay-Per-Click Bid Amount By Keyword
- 15. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 14 Header Code, Metatags and Keywords BREAKDOWN OF PROPOSED TASKS The following table is a breakdown of proposed tasks, to be completed in the order shown below. Task Hours Description of Work Competitive Intelligence Analysis 16 Analyze your top five (5) competitors to identify what keywords are used to rank high in the search engines. Work includes competitive link analysis to identify valuable major sites that link to your competitors. Keyword Research and Analysis 8 Generate targeted keyword phrases for every page of your website. Include a report of estimated search volume per keyword phrase. Keyword Density Analysis Current Status: Poor Keyword 1 / Count 1 / Density 16.6 3 Evaluate and analyze keyword density on company URL. Purpose and Objective: Keyword density is the percentage of times a keyword or phrases appears on a web page compared to the total number of words on the page. In the context of search engine optimization, keyword density is a factor used by major search engines to determine whether a web page is relevant to a specified keyword or keyword phrase. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. Backlink Anchor Text Analysis 5 Backlinks are external links that are directed towards your website. Also known as “Inbound links” (IBL's). The number of backlinks pointing back to your site is an indication of the popularity or importance of your website. Search engines look for and give credit to websites that have a high number of quality backlinks. Blogs, press releases, articles and forums are excellent link sources.
- 16. SOCIAL MEDIA CAMPAIGN MANAGEMENT & ECOMMERCE MARKETING PROPOSAL SERP & COMPETITIVE INTELLIGENCE ANALYSIS - PROPRIETARY AND CONFIDENTIAL 15 Initial Analysis to Create a Link Development Campaign 2 Create a strategy to develop inbound links to the www.k site. Keyword Search Term and Key Phrase Combinations 16 Identification and assessment of search terms and phrases used to identify services offer by your company. We generate up to 150 possible combinations of search phrases relevant to services offered by your company. These keywords and phrases offer new ways to promote your website online Site Wide On-page Optimization of each Page 12 Recommend modifications to all main pages of website, to ensure that keywords are used properly in the content. Manual Submission of Site to Major Search Engines 24 Manual submission to all major search engines. Including recommendations and instructions for paid submission to specific sites. Ongoing Weekly and Monthly SEO Campaign Maintenance and Management 24/7/365 Utilize tracking software on each webpage, including social media pages to analyze traffic and sales over a period of time. Includes continuous tracking and recommended modifications in web pages.