Breaking Down Barriers (to enterprise social) in the Land of Dinosaurs
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The document discusses the importance of employee engagement and collaboration for organizational success, highlighting metrics such as reduced absenteeism and turnover among engaged employees. It outlines strategies for fostering a collaborative culture, emphasizes understanding organizational culture to boost knowledge sharing, and suggests that leaders model engagement behaviors. The content also underscores the necessity of measuring success and provides examples of effective social collaboration in practice.
Breaking Down Barriers (to enterprise social) in the Land of Dinosaurs
- 2. 2 âą President, Susan Hanley LLC âą Led national Portals, Management Collaboration, and Content practice for Dell âą Director of Knowledge Management at American Management Systems âą Information Architecture âą User Adoption âą Governance âą Metrics âą Knowledge Management âą Intranets & Portals âą Collaboration Solutions [email protected] www.networkworld.com/blog/essential-sharepoint www.susanhanley.com
- 5. Engagement really matters! Engaged37% less absenteeism 25-49% less turnover 27% less employee theft 18% higher productivity 16% higher profitability Productive Profitable According to Gallup, engaged employees exhibit: Source: http://www.gallup.com/consulting/121535/employee-engagement-overview-brochure.aspx
- 6. Collaboration matters too! Engaged92% more likely to develop novel products and processes 52% more productive 56% more likely to be first to market with their products and services 17% more profitable than their peers Productive Profitable Organizations with a strong learning and collaborative culture are: Source: David Mallon, High-impact learning culture: The 40 best practices for creating an empowered enterprise. Berson by Deloitte, June 10, 2010. <http://www.bersin.com/Store/Details.aspx?id=12171>
- 8. ⊠itâs about Organizational Change
- 9. Not aligned with our culture Too many competing priorities Lack of proven business case
- 10. 10 ï§ Knowledge is power ï§ Command and control ï§ Fear of rejection ï§ Fear of change Not aligned with our culture
- 11. 11 ï§ Flavor of the month ï§ Collaboration talk combined with individual tasks and goals ï§ Organizational ADD Too many competing priorities
- 13. Clearly identify the business problem Understand your culture Recruit friends Understand the comfort zone Show me!
- 14. 14 Which existing business processes would benefit from social capabilities? How will you measure success?
- 15. We collaborate in the context of a business activity, process, or task. We engage to solve problems â to get something done!
- 16. Product Development âą Engineer struggling with a problem Resource Planning âą Project Manager looking for the most qualified resources for a project Customer Support âą Services agent working trying to solve a customer problem âą Sales team on- boarding âą Sales team training and mentoring SalesPaycor Inc said it would have forecast $2 million more in 2015 revenue if it had hit its 2014 hiring goals for new sales reps in 2014. The time spent bringing new reps up to speed means the company doesnât see the full benefit of their productivity until 12 to 18 months into their tenure. Source: http://www.wsj.com/articles/why-its-so-hard-to-fill-sales-jobs-1423002730
- 18. 18 #2 Understand your culture âThe greatest benefits will be realized by organizations that have or can develop open, non- hierarchical, knowledge sharing cultures.â McKinsey Global Initiative: âThe social economy: Unlocking value and productivity through social technologies,â July 2012.
- 19. Minimize cost and risk of reinventing the wheel in a global organization Build inventory of best practices and expertise on core topics Leverage expertise across the globe Topic-focused Communities of Practice with SharePoint 2010 Moving to SharePoint 2013/Yammer
- 20. 20 A relatively new production plant manager in Egypt had some questions about the best ways to handle green corn during a delicate stage of the process. Late in his day, he posted a query in the Production Technologies community because he wasnât sure to whom he should send an email (and his boss was out of the office).
- 21. 21 Meanwhile, colleagues from around the world saw the post and offered suggestions. When the plant manager returned to work the next morning, he found 10 responses. Three responses were about two proposed solutions to his problem. The rest were commentary and shared experiences from others. Benefit: Solutions offset the risk of losing $120,000 of pre-commercial seed value.
- 22. 22 âThanks for posting your question. Now we have more searchable data in the system on green corn processing. Iâd love to see this happen more often in the future.â âą Senior managerâs email made it not only safe to ask questions â but admirable. âą Community became one of the busiest in the company. âą Other communities follow the lead â taking a cue from what worked and what was recognized and valued.
- 23. Do you have a hero culture? What is valued? âFor our entire history, we had rewarded the inventor or the person who came up with the good idea. Boundaryless would make heroes out of people who recognized and developed a good idea, not just those who came up with one. As a result, leaders were encouraged to share the credit for ideas with their teams rather than take full credit themselves. It made a huge difference in how we all related to one another.â
- 24. 24 Social helps you scale âą True conviction among top leaders âą Encouraging âboth sidesâ of helping events âą Reinforce norms with formal processes and roles (e.g. design reviews) âą Leave slack in employeeâs schedules
- 26. 26 Leaders model the behavior âNo involvement by leaders, no commitment by employees. No exceptions.â Vala Afshar, Chief Marketing and Customer Officer at Enterasys
- 29. Champions âą Encourage and promote people and conversations âą Monitor conversations âą Curate stories âą Celebrate successes âą Handle negative situations âą Educate and welcome âą Nurture members â inspire engagement âą Remove roadblocks
- 32. #4 Understand the comfort zone for your users
- 33. 33 If you want to remove a big barrier to getting people to engage with social tools, find a way to keep your users in their COMFORT ZONE, even if itâs only just to get started.
- 34. Engage congregations in communities of practice focused on expanding the reach of the Union Build inventory of practices and expertise on core topics Help congregations function better as sacred communities by providing opportunities to collaborate with others The Tent: Extranet Community Sites based on Office 365 Connect different groups by role (Temple Administrators), by topic (Fundraising), or by attribute (small congregations)
- 35. ï§ ï§ ï§ ï§
- 37. 37 âą What makes a good post? What business scenarios should you post about? âą Provide simple guidance about what is OK and what is not OK âą Provide âwhat goes whereâ examples #5 Show me!
- 38. Share a link. âHere is a link to the latest Forrester Wave report on social networking.â Ask a question. âHas anyone encountered this problem before, and if so, how was it solved?â Find a resource. âLooking for a specialist in retirement benefits to help win a bid in Calgary.â Answer a post. âHere are links to three relevant quals in the quals database.â Recognize a colleague. âThanks to @dpalmer for hosting an excellent planning session today.â Inform about your activities. âWill be in the Philadelphia office today; does anyone wish to meet?â Suggest an idea. âLocal office TV screens should display the global Yammer conversation stream.â
- 39. 39 Social moves quickly ⊠have governance guidelines in place before situations arise http://socialmediagovernance.com/policies/
- 41. Donât underestimate the importance of training
- 42. Too many competing priorities Lack of proven business case Not aligned with our culture Breaking down the barriers
- 43. 43 Itâs not a sprint, itâs a journey ⊠You donât need 100% adoption to be successful â you need meaningful outcomes Align where work gets done â and youâll get those outcomes Lead the way â with champions, community managers, mentoring, and training Be patient â change takes time but it also takes passion and sustained effort
- 46. ï§ https://www.yammer.com/itpronetwork/#/groups/3944618/files ï§ https://about.yammer.com/yammer-blog/tips-guides ï§ https://about.yammer.com/success/engage/ ï§ http://www.digitalworkplacegroup.com/resources/download-reports/successful-social-intranets/ ï§ http://sloanreview.mit.edu/projects/moving-beyond-marketing/ ï§ ï§ http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/us_tmt_ce_socialsoftware_fullreport_0209111.pdf ï§ http://hbr.org/2014/01/ideos- culture-of-helping/ar/1 ï§ http://hbr.org/2014/07/managing-change-one-day-at-a-time/ar/1 ï§ User Adoption Strategies: Shifting Second Wave People to New Collaboration Technology ï§ Essential SharePoint 2013
- 47. ï§ http://www.zdnet.com/article/the-growing-evidence-for-social-business-maturity/ ï§ http://www.mckinsey.com/insights/organization/building_the_social_enterprise ï§ http://www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-media_skills_every_leader_needs ï§ http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
Editor's Notes
- #6: According to Gallup, organizations in the top quartile for engagement have: Source: http://www.gallup.com/consulting/121535/employee-engagement-overview-brochure.aspx BUT, to get business value from enterprise social, people have to USE the technology.