breaking the broken web
kyle simpson @getify
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
broken by
decision
romantic but
impratical
backwards
compatibility
tech hacks
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
the web is
broken
and we're
determined to
keep it that way
Breaking The Broken Web
do we have to?
Breaking The Broken Web
browser game
theory
Breaking The Broken Web
@BreakWebForward
crazy?
already *happening!
*sort of
control
characters
many break
the web
forwards
Breaking The Broken Web
broken by
design
Breaking The Broken Web
>1mb
>$23
WhatDoesMySiteCost.com
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
the web is
totally
suckedF
^we
built
progressive
enhancement
responsive
design
didn't go
far enough
feature
tests
broken
assumption
broken
assumption
if the device
can do it, the
user wants it
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
"perfection is achieved,
not when there's
nothing more to add,
but when there's
nothing left to take away"
Antoine de Saint-Exupery
http://www.w3.org/TR/html-design-principles/#priority-of-constituencies
@UnsuckTheWeb
The Unsucked Web Manifesto
WHEREAS, the web is built on an amazing collection of features that's ever-expanding, both in
complexity and in size of resources;
WHEREAS, designers and developers currently exert near-complete control over the experience a
user has on their site or web application;
WHEREAS, designers and developers tend to design for the best experience, making assumptions of
free, fast, unlimited bandwidth to deliver this experience to users;
WHEREAS, user access to a lower fidelity experience is often treated as unimportant to business
goals, and usually given the same amount of (non-)care as Accessibility concerns, which is to say
little to none, or as older "unsupported" browsers (like IE6);
WHEREAS, many users are often disenfranchised from this web because a site or web application is
too big—either too costly in time to download over slow internet, or too costly in money over
metered bandwidth, and must unfortunately therefore make a choice simply not to visit at all;
WHEREAS, principles such as progressive enhancement and responsive design are nearly universally
accepted among the community, but mainly only focus on device capabilities and characteristics
instead of user choice;
WHEREAS, we can build a web that embraces users and gives them choice over their experience;
WE THEREFORE ASSERT the following principles of unsucked web design:
THAT designers and developers of sites and web applications must be free to continue to adopt the
latest and greatest web technologies as appropriate to their goals, including retina images, web
fonts, etc.
THAT all sites and web applications must also at a minimum provide a useful, if significantly
limited, low fidelity version that consists variously of: HTML/text, basic styling, a few (low-
resolution) images, etc.
WHEREAS, principles such as progressive enhancement and responsive design are nearly universally
accepted among the community, but mainly only focus on device capabilities and characteristics
instead of user choice;
WHEREAS, we can build a web that embraces users and gives them choice over their experience;
WE THEREFORE ASSERT the following principles of unsucked web design:
THAT designers and developers of sites and web applications must be free to continue to adopt the
latest and greatest web technologies as appropriate to their goals, including retina images, web
fonts, etc.
THAT all sites and web applications must also at a minimum provide a useful, if significantly
limited, low fidelity version that consists variously of: HTML/text, basic styling, a few (low-
resolution) images, etc.
THAT designers and developers of sites and web applications must begin to intentionally design
the web inlayers, not unlike the original principles of progressive enhancement, and not
dissimilar from breakpoints in responsive design. However, these layers of features must adapt
not only to device capabilities, but also to user choice.
THAT no matter how powerful a user's device may be, or how awesome its screen, designers and
developers have to respect that a user may not want to pay the time or money for those retina
images, web fonts, etc.
THAT developers know how to fiddle with settings to control some aspects of this already, but
regular non-technical users do not, and should not have to. User choice over the desired fidelity
of experience on a site or web application must be easily expressible in the main UI of a
browser, and must be on a per-site basis. For instance, a user may choose in loading a particular
site between "Faster Load" or "More Features".
THAT ultimately, if there's a conflict between a user's expressed (or default) choice of fidelity
of experience and the experience offered or forced by the site or web application, user choice
must take precedence. Browsers must respect the user choice and refuse to download (not just
suppress display, as in responsive design) resources that exceed chosen fidelity.
vision for the future
of the web
Breaking The Broken Web
Breaking The Broken Web
low
medium
high
fast, please
i'm patient
more features!
browsers
must enforce
even
crazier?
already *happening!
*sort of
Client Hints
"RQ: low"
Resource
Quality
Breaking The Broken Web
what's our
part?
build in
<layer>s
Breaking The Broken Web
Breaking The Broken Web
Breaking The Broken Web
objections
client
budget
too much
work
boss will
say no
build the minimal
web experience a
user needs
build the best
web experience
you can dream up
let the
user decide
break from the web of the past
break from the web of the current
because the better future
web is waiting...
kyle simpson @getify
thanks!

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Breaking The Broken Web

  • 1. breaking the broken web kyle simpson @getify
  • 20. do we have to?
  • 44. broken assumption if the device can do it, the user wants it
  • 49. "perfection is achieved, not when there's nothing more to add, but when there's nothing left to take away" Antoine de Saint-Exupery
  • 52. The Unsucked Web Manifesto WHEREAS, the web is built on an amazing collection of features that's ever-expanding, both in complexity and in size of resources; WHEREAS, designers and developers currently exert near-complete control over the experience a user has on their site or web application; WHEREAS, designers and developers tend to design for the best experience, making assumptions of free, fast, unlimited bandwidth to deliver this experience to users; WHEREAS, user access to a lower fidelity experience is often treated as unimportant to business goals, and usually given the same amount of (non-)care as Accessibility concerns, which is to say little to none, or as older "unsupported" browsers (like IE6); WHEREAS, many users are often disenfranchised from this web because a site or web application is too big—either too costly in time to download over slow internet, or too costly in money over metered bandwidth, and must unfortunately therefore make a choice simply not to visit at all; WHEREAS, principles such as progressive enhancement and responsive design are nearly universally accepted among the community, but mainly only focus on device capabilities and characteristics instead of user choice; WHEREAS, we can build a web that embraces users and gives them choice over their experience; WE THEREFORE ASSERT the following principles of unsucked web design: THAT designers and developers of sites and web applications must be free to continue to adopt the latest and greatest web technologies as appropriate to their goals, including retina images, web fonts, etc. THAT all sites and web applications must also at a minimum provide a useful, if significantly limited, low fidelity version that consists variously of: HTML/text, basic styling, a few (low- resolution) images, etc.
  • 53. WHEREAS, principles such as progressive enhancement and responsive design are nearly universally accepted among the community, but mainly only focus on device capabilities and characteristics instead of user choice; WHEREAS, we can build a web that embraces users and gives them choice over their experience; WE THEREFORE ASSERT the following principles of unsucked web design: THAT designers and developers of sites and web applications must be free to continue to adopt the latest and greatest web technologies as appropriate to their goals, including retina images, web fonts, etc. THAT all sites and web applications must also at a minimum provide a useful, if significantly limited, low fidelity version that consists variously of: HTML/text, basic styling, a few (low- resolution) images, etc. THAT designers and developers of sites and web applications must begin to intentionally design the web inlayers, not unlike the original principles of progressive enhancement, and not dissimilar from breakpoints in responsive design. However, these layers of features must adapt not only to device capabilities, but also to user choice. THAT no matter how powerful a user's device may be, or how awesome its screen, designers and developers have to respect that a user may not want to pay the time or money for those retina images, web fonts, etc. THAT developers know how to fiddle with settings to control some aspects of this already, but regular non-technical users do not, and should not have to. User choice over the desired fidelity of experience on a site or web application must be easily expressible in the main UI of a browser, and must be on a per-site basis. For instance, a user may choose in loading a particular site between "Faster Load" or "More Features". THAT ultimately, if there's a conflict between a user's expressed (or default) choice of fidelity of experience and the experience offered or forced by the site or web application, user choice must take precedence. Browsers must respect the user choice and refuse to download (not just suppress display, as in responsive design) resources that exceed chosen fidelity.
  • 54. vision for the future of the web
  • 69. build the minimal web experience a user needs build the best web experience you can dream up
  • 71. break from the web of the past break from the web of the current
  • 72. because the better future web is waiting...