Bridging Media
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This document discusses the evolution of information architecture (IA) from 1999 to 2019 and beyond. It argues that IA must move beyond designing isolated artifacts and instead create seamless experiences that span media and contexts. The key points are that IA will become the connector between different media and contexts, users will actively produce and share content, and experiences will become cross-media and ubiquitous ecologies rather than isolated products or websites.
![Thank you! Luca Rosati < [email_address] > Andrea Resmini <ar@fatdux.com>](https://image.slidesharecdn.com/bridging-media-090925053816-phpapp01/85/Bridging-Media-51-320.jpg)
Bridging Media
- 1. 2R Bridging Media Information Architecture for Ubiquitous Ecologies Luca Rosati & Andrea Resmini
- 2. let's play a game of traveling
- 3. where does the journey start?
- 5. circa 1999
- 6. Mh. EuroIA in Copenhagen seems a laff riot. Going there http://www.flickr.com/photos/ihateyou/2905684780/ Meet James. He wants to travel
- 7. http://www.flickr.com/photos/yourdon/3254328961/ Let's hope the travel agency is open. And remember the hotel. He's going for it
- 8. http://www.flickr.com/photos/dan4th/144369022/ Well, yes, you could buy a direct flight, but then ... He's going for it
- 9. http://www.flickr.com/photos/dan4th/144369022/ Of course we cannot provide you with a bus card now, but ... He's going for it
- 10. http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Excuse me? I'm looking for the Lille Havfrue Hotel? Excuse me? He gets to København
- 11. http://www.flickr.com/photos/sillygwailo/3320816159/ Now, where did I put the maps and pictures? Then he has maps and memories
- 12. touch points or obstacles? process whew! ... @#%! ??? A totally scientific model, 1999 user experience
- 13. circa 2009
- 14. http://todaysseniorsnetwork.com/ Mh. EuroIA in Copenhagen seems a laff riot. Going there Meet Mario. He wants to travel
- 15. Oh come on! Damn site wouldn't let me buy a bus card? He's going for it
- 16. http://www.flickr.com/photos/nagillum/3906910129/ Psst, he's here! Pass me the map, will you? No, not Google, the ... Aww ... He gets to København
- 17. Image: Media Heaven Ltd Then he has maps and memories Now, where did I put the maps and pictures?
- 18. touch points or obstacles? process user experience whew! @#%! A totally scientific model, 2009
- 19. is this really a different experience ?
- 20. couldn't this be one single seamless process ?
- 21. circa 2019?
- 22. Meet Pranav. He wants to travel Pranav Mistry, Sixth Sense demo
- 23. He's going for it Pranav Mistry, Sixth Sense demo
- 24. Bruce Branit, World Builder
- 25. Pranav Mistry, Sixth Sense demo Being delayed
- 26. Then he has maps and memories Pranav Mistry, Sixth Sense demo
- 27. who designs all this?
- 28. this is a human-information interaction process
- 29. does IA have a role in this?
- 30. A as information moves to physical spaces IA is used to design the entire range of shared informational spaces, places, services, and processes
- 31. B IA becomes the connector between different media and different contexts and provides experiential continuity to products and services
- 32. a manifesto
- 33. 1 information architectures become ecosystems
- 34. 1 no artifact stands isolated. all artifacts are connected and related and have to be designed as part of one seamless user experience process
- 35. 2 users become intermediaries
- 36. 2 participants in these ecosystems actively produce and re-mediate content and meaning
- 37. 3 static becomes dynamic
- 38. 3 intermediaries makes them perpetually unfinished, perpetually changing, and perpetually open to further refinement and manipulation
- 39. 4 dynamic becomes hybrid
- 40. 4 the boundaries separating media and genres get thinner. all experiences become cross-media bridge-experiences across different environments
- 41. 5 horizontal prevails over vertical
- 42. 5 intermediaries push towards spontaneity, ephemeral structures of meaning, and constant change. correlation becomes predominant
- 43. 6 product design becomes experience design
- 44. 6 focus shifts from how to design single items to how to design experiences spanning processes
- 45. 7 experiences become crossmedia experiences
- 46. 7 experiences bridge multiple connected media and environments into unitarian ubiquitous ecologies
- 47. “ cyberspace is not a place you go to but rather a layer tightly integrated into the world around us” Institute for the Future
- 49. http://www.flickr.com/photos/onderock78/2618158850/
- 51. Thank you! Luca Rosati < [email_address] > Andrea Resmini <[email protected]>
- 52. mirror