Bridging the Social Digital Divide #Isummit 2013 Presentation
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Pam Moore emphasizes the importance of genuine customer engagement in the digital age, highlighting that many marketers misunderstand customer needs. With rising mobile usage and changing demographics, businesses must listen and adapt to their audiences. Successful 'human brands' foster relationships, own their mistakes, and prioritize authentic communication.
Bridging the Social Digital Divide #Isummit 2013 Presentation
- 1. Pam Moore CEO / Founder Marke2ng Nutz @PamMktgNut bridging the social digital divide
- 2. Embrace the JOURNEY!
- 3. Houston, we have a problem.
- 4. news no longer breaks! It tweets!
- 5. stop the noise!
- 6. don’t starve your community
- 7. 76% marketers think they know what customers want 34% have asked them Source: Pivot
- 8. -‐ 59% social customers want to share feedback -‐ 58% want customer service only 34% marketers think these services are in demand Source: Pivot
- 9. YOU are the media
- 10. your ul2mate plaVorm
- 11. talk to yourself much?
- 12. teach others to talk to themself?
- 13. crazy depressed cat lady counselor?
- 14. don’t fall for tricks KloutFacebook Edgerank
- 15. don’t fake un2l you make it Source: Creative Commons
- 16. Human Brands: • Think like humans • Care about humans • Value relationships • Listen to other humans • Talk like humans • Have a personality • Show their “human” • Make & own their mistakes • Are available • Know themselves • Know their audience • Invest in people
- 17. quit whining!
- 18. run it like a BUSINESS!
- 19. IDC predicts 1.3B mobile workers by 2015
- 20. 90% mobile users have device within arms reach 100% of 2me
- 21. Social Media 2013 • Major factors driving social media in 2013 – Mobile - # of ppl accessing internet via mobile phone increasing by 60.3% to 818.4 million in last 2 yrs – Older user adoption: 55-64 fastest growing on Twitter with 79% growth rate since 2012 – G+ & Facebook ages 45-54 are fastest growing, with 46% & 56% growth
- 22. is anyone listening to you?
- 23. think DNA, not tools
- 24. • WHO are you talking to? • WHAT do they need? • HOW can you help? • WHERE do they want to talk? • WHY should they care?
- 25. audio bridging the divide
- 28. COMMUNITIES CREATE MARKETS Opportunity Harvest Free member Paid member Loyal evangelist Community Zone Customer Zone $$
- 29. got it?
- 30. Questions? Pam Moore CEO / Founder Marketing Nutz @pammktgnut www.pammarketingnut.com www.themarketingnutz.com