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BrightonSEO - How to create an international blog to boost your SEO
The document outlines Marcin Chirowski's presentation on creating an international blog to boost SEO. It discusses the problems with a static website and poor content, and provides a 7 step process to plan content around audiences, build systems and scale with tracking to measure results. Key steps include defining goals and audiences, creating fresh content through local copywriters and editors, and tracking KPIs over the long term. Common pitfalls discussed are lack of long term commitment and low internal buy-in without results.
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BrightonSEO - How to create an international blog to boost your SEO
- 1. Marcin Chirowski Global Headof SEO HOW TO CREATE AN INTERNATIONAL BLOG TO BOOST YOUR SEO @MarcinLondon / #BrightonSEO Problem Solution AGENDA: Pitfalls Results
- 2. 0 200,000 400,000 600,000 800,000 1,000,000 1,200,000 1,400,000 July-12 July-13 July-14July-15 July-16 Unique Visitors trends / Organic Search Traffic WHO ARE YOU? + 402% + 38% + 162% + 97% @MarcinLondon / #BrightonSEO
- 3. / PROBLEM Static websitewith poor content No fresh content No social signals No editorial process
- 4. STEP 1 /PLAN Foundation: Who you are Where you are Where you want to be @MarcinLondon / #BrightonSEO
- 5. STEP 2 /AUDIENCE @MarcinLondon / #BrightonSEO
- 6. STEP 3 /CONTENT @MarcinLondon
- 7. STEP 4 /PEOPLE Who do you need SEO Ninja’s Local Copywriters Editors / Designers @MarcinLondon / #BrightonSEO
- 8. STEP 5 /BUILDING THE SYSTEM “Marketing is not an event, but a process” Jay Conrad Levinson @MarcinLondon / #BrightonSEO
- 9. STEP 6 /SCALING THE SYSTEM @MarcinLondon / #BrightonSEO
- 10. MEASUREMENTSTEP 7 /TRACKING KPIs @MarcinLondon / #BrightonSEO
- 11. MEASUREMENTCOMMON PITFALLS @MarcinLondon /#BrightonSEO Lack of long term commitment Lack of results leads to low internal buy-in
- 12. RESULTS @MarcinLondon / #BrightonSEO Articles Global652 Germany 403 France 432 Italy 514 Japan 450 Mexico 406 Saudi 245 Russia 199 Spain 133 Korea 227 Thailand 262 Taiwan 27 Total: 3950
- 13. TAKE ACTION Create ablog What action you are going to take? Create persona profiles Introduce procedures Talk to Marcin afterwards ; ) @MarcinLondon / #BrightonSEO Thanks!