Bring the Customer Journey to Life with Salesforce Marketing Cloud
7 likes•7,057 views
The document discusses Journey Builder for Apps, a Salesforce Marketing Cloud product. It provides an overview of the webinar on Journey Builder, including information about the presenters and a safe harbor statement. It then discusses how Journey Builder allows companies to bring the customer journey to life across different channels like email, mobile, and apps to engage customers and improve retention. A live demo of Journey Builder's capabilities is included on the webinar.
Bring the Customer Journey to Life with Salesforce Marketing Cloud
- 1. Journey Builder for Apps: Bring the Customer Journey to Life with the Marketing Cloud Salesforce Marketing Webinar Series November 4, 12:00pm PST
- 2. Matthew Hutchison Senior Director Product Marketing Jim Eup Principal Product Marketing Manager
- 3. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
- 4. Power the Customer Journey Text “JOURNEY” to 56237 Tips | Strategies | Trends *Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/
- 5. Journey Builder for Apps
- 6. Journey Builder Ads Email Mobile Social Web
- 8. The Average Smartphone User Downloads 25 Apps Source: Mashable.com
- 9. And it’s just the beginning 2.2 million Apps currently available on iTunes and Google Play (Apple and Google) 102 million Apps downloaded worldwide in 2013 (Gartner) 26 billion Connected products worldwide by 2020 (Gartner)
- 10. Disengaged customers result in churn Negative Impact on all App Revenue Models • Pay-to-Play • In-app Purchases • Advertising 20 percent Apps used just once (Loyalitics) 60 percent Apps used < than 10 times (Loyalitics)
- 11. The Salesforce Marketing Cloud The Platform for 1:1 Customer Journeys
- 12. The Salesforce Marketing Cloud The Platform for 1:1 Customer Journeys Journeys Contacts Content Channels Analytics Apps
- 20. Journey Builder
- 21. Journey Builder for Apps
- 33. Live Demo
- 37. Product MMS Social Media Ads Stadium Geo Location Restaurant Push Notification Web Content Email SMS Store Product Home
- 39. Salesforce Marketing Webinar Series Upcoming Sessions – register for them all. They’re free!
- 40. Power the Customer Journey Text “JOURNEY” to 56237 Tips | Strategies | Trends *Msg&Data Rates Apply. Get 1msg/week. HELP for help. STOP to Stop. T&Cs avail at http://pages.exacttarget.com/etsmshelp/
- 41. Thank you