Britannia presentation

Britannia presentation

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  IILM ACADEMY OFHIGHER LEARNING JAIPUR CHANDNI SHARMA PGDM 12-14
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  BRITANNIA
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  In 1892 ,a biscuit company was started in nondescript house in Calcutta (now Kolkata) with an initial investment of Rs. 295. By 1910, with the advent of electricity, Britannia mechanized its operations, and in 1921, it became the first company east of the Suez Canal to use imported gas ovens. In 1975, this Company took over the distribution of biscuits from Parry's who till now distributed Britannia biscuits in India. In 1997, the company unveiled its new corporate identity - "Eat Healthy, Think Better" - and made its first foray into the dairy products market. In 1999, the "Britannia Khao, World Cup Jao" promotion further fortified the affinity consumers had with 'Brand Britannia'.
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  Vision and missionstatement-:  A Vision is defined as 'An Image of the future we seek to create'. Vision Statements therefore contain details of the company's future ( the future plans with aims and objectives ). Britannia's vision for the future through its new mission statement Every third Indian should be a Britannia consumer by the year 2003. They want to be among the three fastest-growing FMCG companies in the country and to grow profitably.”  To dominate the food and beverage market in India with a distinctive range of “Tasty Yet Healthy” Britannia brands by making every Indian a Britannia consumer.”We want to be part of our consumer – at home, out of home ,a natural part of his life”.
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  Goal To provideconsumers the highest standards of food safety and ensure hygiene in new diversified food category.
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  BOARD OF DIRECTORS Nusli N Wadia Vinita Bali Chairman / Chair Person Managing Director Keki Dadiseth Avijit Deb Director Director A K Hirjee Nimesh N Kampani Director Director S S Kelkar Vijay L Kelkar Director Director Nasser Munjee Ajai Puri Director Director Jeh N Wadia Ness N Wadia Director Director
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  PRODUCTS-: 1. Oats Cookies 2.Ragi Cookies 3. Veg Cakes 4. Nutrichoice Health Starter Kit 5.Nutrichoice 5 grain 6. Tiger Banana 7. NutriChoice SugarOut 8. NutriChoice Digestive Biscuit 9. Treat Fruit Rollz 10. New Britannia Milk Bikis
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  competitors
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  Country of Name ofthe company Incorporation International Bakery Products Limited India J B Mangharam Foods Private Limited India Sunrise Biscuit Company Private Limited India Britannia Lanka Private Limited Sri Lanka Britannia and Associates (Dubai) Private Co. Dubai, UAE Limited Britannia and Associates (Mauritius) Private Mauritius Limited Klassik Foods Private Limited India Al Sallan Food Industries Company SAOC Oman Britannia Dairy Private Limited India
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  Job opportunities inBritannia industry- Eligibility: People with 2 or more years of experience The functions that one can join (based on actual vacancies) are: Sales & Marketing Research & Development Quality Assurance Exports Technical & Operations Finance & IT Human Resources