Brocade Internship Work Sample
- 1. Account Based Marketing (ABM) Strategy Project Description • Hand-pick landing page content for each OEM page to model the current demand generation initiative called “Hero Pages” Project Requirements • Meet with the web team to understand required steps • Identify main web team member who will be our point of contact. • Ask each Marketing Manager what homepage messages apply to them • List the additional topics that their partner should be created • Define where the Hero page should take partners Summarized Data Travel and Expense (T&E) Budgets Project Description • Work with Marketing Managers across OEMs to create a summarized T&E Budget Report Project Requirements • Create a spreadsheet to be populated by each manager • Communicate each manager’s budget history to be used for projecting future T&E needs • Compile individual budgets into one summarized report Individual Reports Project Description • Work with product marketing experts from IBM and Brocadians on the IBM account team to write and revise datasheets and supermodules for the General Announcement of Gen 6 IBM Products Project Requirements • Use the online application Box to locate and download files • Edit and track changes related to grammar and readability in Microsoft Word • Communicate revision status to both Brocade and IBM contacts B39 Collateral Revision IBM Projects Project Description • Transform outdated PowerPoint presentations to feature the newest IBM visual language and Brocade Gen 6 product features Project Requirements • Migrate the content of each product presentation to the new IBM System Sorrage template • Review the new slides for accuracy and aesthetic • Update Gen 5 product features to highlight new Gen 6 capabilities • Combine individual presentations into a master slide deck Gen 6 Presentation Updates Old Visual Language New Visual Language Box houses assets and allows you to make live changes & collaborate Data sheets are edited as Microsoft Word documents In the final draft stage, data sheets are designed using a template and formatted as PDFs for printing
- 2. Previous Experience University Involvement Words I live by “What we know matters but who we are matters more” –Brenè Brown, Author & Research Professor Ask me about… • Brunch • Travel • San Diego • Internships • Marketing • Leadership Studies • Professional Selling with Professor O’Neil The Brocade Internship Program Intern Activities • Ice Cream Social • Rock Climbing • VTO Opportunities • San Jose Giants Game • Executive Lunch with CEO, Lloyd Carney and CMO Christine Heckart • Bubble Soccer Event • Marketing Intern Lunch with CMO, Christine Heckart Reflections The Key Take-Aways My Favorite Part The best part about my internship this Summer has been the culture of friendliness that is so pervasive among Brocade employees. I appreciate the interactions with a passerby who smiles and says, “Hello” in the hall or a morning conversation at the coffee machine. These small moments are unlike many I have had in previous internships, and make a world of difference when you consider how much time is spent in the workplace. • My internship gave me access to skills that will last a lifetime • The Marketing department’s acronym, T.R.I.B.E motivates me to go above and beyond everyday