Budapest Affialite Conference SEO Deck
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This document outlines a 7 step process for ranking a website during a major event using SEO techniques. The steps include: 1) realizing the opportunity, 2) preparing site structure and content placeholders in advance, 3) ramping up link building 4-6 months out, 4) auditing the site, 5) redirecting links and setting up conversions points 1 month out, 6) aggressively building links and redirecting traffic one week before the event, and 7) going live on the day of the event to capitalize on traffic. The presenters emphasize the importance of planning ahead, building links naturally over time, and timing tactics carefully to correlate with event spikes in traffic.
Budapest Affialite Conference SEO Deck
- 1. 7 Steps to Ranking When it Matters!
- 2. Presented by….Paul Reilly. Head of Search - StickyeyesNick Garner. Head of SEO - Unibet
- 3. Paul Reilly. Head of Search - StickyeyesAs Head of Search at Stickyeyes it is my responsibility to ensure all our clients enjoy the highest possible return on investment and capitalize on opportunitiesNick Garner. Head of Search - UnibetI work as an SEOer for Unibet. I get results when I think like an affiliate. I cannot comment on whether have personally done what you are about to see.
- 4. Step 1 – Your moment of realisation
- 5. It's the day you decide to make money online.Sort out your ethics.
- 6. There is no Black or White Hat SEO.
- 7. There are only sustainable, profitable results. Google loves money. Auction intensity…!
- 8. Google loves money. Auction intensity…
- 9. Google don’t like you, gaming the algo. They say, a link is an ‘earned vote’.
- 12. Unsustainable ‘vote’ building.Being too aggressive
- 13. Throwing a load of money at low quality link building
- 14. Being too desperate/wasting your time
- 15. Spamming like its 2003
- 16. Only playing to the weaknesses of the algoSustainable ‘vote‘ buildingGet the best calling card possible
- 17. Link build in line with your category (normalization etc)
- 18. Keep your link building 'socially acceptable'
- 19. BUILD A BRAND (if you can) How Google likes those ‘votes’ structured
- 23. Step 2 – 6 Months to goTime
- 24. You’re lucky, you know its comingWorld Cup all time trafficWorld Cup 2010 Traffic
- 25. Think ahead and organize your site. Build in the sections of the site and add placeholder content
- 29. Build around the spikesThink ahead and organize your link building:Get your inbound link architecture sorted out
- 30. Get a stash of links you can employ:
- 31. Link bait content within a subfolder for future 301 redirecting of links
- 32. The usual base link buildingQuiz time!
- 36. Step 3 – 4 Months to goTime
- 37. It’s ‘Campaign’ Link Building TimeDo your 'always on' link building, but step it up from now
- 38. Make your efforts progressive
- 39. Make the link acquisition graph look naturalStep 4 – 3 Months to goTime
- 41. Step 5 – 2 Months to goTime
- 42. Audit, organize potential redirects, set up conversion pointsSite audit
- 44. Banner code for conversion points.Step 6 – 5 days to goTime
- 45. Time to hit it!!! (4 days before event)Perform timed redirection for maximum impact
- 46. Links, links, linksStep 7: On the dayTime
- 47. Just Right Too Early! Eng V USA
- 48. $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ See the Money !!!!! $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$See The Money!!!
- 49. That’s SEO folks
- 50. Oh, and BTW…I’m after international European affiliates to partner with. ( I have the money, you have the local know how )
- 51. LinksI’m easy to find (& I love a deal) : [email protected] / 0044 7814 029 751
- 52. http://nickgarner.co.uk(if you want to check me out)Notes
- 53. Notes: General rules of thumbIf you want to be on Google's website, then don't contaminate the internet too much.
- 54. Hiring the wrong people to link build. And giving them the wrong metrics to work to i.e. X number of links for Y $$
- 55. Link building is a qualitative thing.Sites worth checking out for link buildingHang out on sphinn. There is some great tutorial info there ref: http://sphinn.com/hot/LinkBuilding/ and of course webmaster world: http://www.webmasterworld.com/link_development/
- 56. Sites like wickedfire are ok, but be prepared to wade through a lot of noise http://www.wickedfire.com/traffic-content/Notes: Internal redirectionsDo an audit of the site, looking for the best places for rediricts and dropping links.site: keyword excl section x i.e. show me the most relevant parts of the siteexcluding this folder http://www.googleguide.com/advanced_operators.htmquery: site:betting.betfair.com world cup -site:betting.betfair.com/world-cup-betting/ - go through analytics and pick the low traffic on topic pages you want to sacrifice / link forFrom this time, drop in those links into your body content from teh selected pages.On the redirects, its a case of picking the low traffic pages that are generally subject related, that wont rank for the money phrases.
- 57. Notes: Setting up conversion points Add your include code to show your takeover banners on D-day and comment them out.