BUILD SIGNIFICANT VALUE
RAISE
CAPITAL
FLOAT
MERGE
ACQUIRE
SOLID BUSINESS FOUNDATION
Customers, product to market fit, marketing, brand, team, office,
infrastructure, distribution, partners, website
ESTABLISH VALUATION
EXIT / SELL
BUSINESS OBJECTIVE
2 to 3 times
annual profit}
TRADITIONAL VALUATION
Discounted cash flow methodology:

‣ Risk
‣ Future profit potential
‣ Sector
‣ Timing
‣ Strategic value to investor or buyer
‣ “Brand”
VALUATIONS
RETAIL
12
MEDIA
12
Source: ASX
FINANCE
11.3
MINING
12
PROPERTY
9
INTERNET
22
ASX average 12 x
Private companies average 2.5 x
The value gap is called “private to public arbitrage”
PUBLIC VALUATIONS
TRADITIONAL
BUSINESS
PTY LTD
$500k profit
EXIT TRADE SALE
@ 2 x = $1 million
STRATEGIC SALE
@ 4 x $2 million
SALE TO LISTED CO 

@ 6 x = $3 million
ASX IPO
@ 8x = $4 million
EXIT PRICE
To achieve a higher sale price, it’s much
smarter to focus on not only increased profit
but also HOW to sell and WHO to sell to.
VALUATION METHODOLOGIES 

AND KEY VALUE DRIVERS
START UP VALUATIONS 

– ART OR SCIENCE?
• Rule of thumb
• Simple math
• Experience
• Investor objectives
DIFFERENT TYPES OF BUSINESS 

= DIFFERENT LEVEL OF VALUE
• Lifestyle start-ups: work to live their passion
• Small business start-ups: work to feed the family
• Scalable start-ups: born to be big
• Buyable start-ups: Acquisition targets
• Social start-ups: driven to make a difference
KEY BASELINE MEASURES 

FOR ALL START UPS
1. Management: founder’s backgrounds and relevant experience
2. Market: size of market, competition, barriers to entry
3. Product/service: problem and solution, unique value proposition
4. Business model: Scalability, sales strategy, strategic relationships
“BUT THAT’S NOT FAIR!”

SAID THE ENTREPRENEUR
• “I’ve already put heaps of money into this”
• “I’ve worked really hard”
• “My ‘market’ (aka friends and family) told me they love it!”
• “I just think that’s what it’s worth”
THE REALITY OF VALUATIONS
THE GAME IS IN THE NAME 

VALUEATION
You must be focussed on building value over anything else 

- don’t get distracted
ACTIVITY: THE WHEEL OF VALUE
IMPORTANT VARIABLES

FOR EARLY STAGE VALUATIONS
1. The value of a start up is determined largely by acceptance 

from both parties

2. There are 2 major considerations:

a) Economics

b) Control

3. Be realistic - understand your growth milestones, how much you
need and how much control you are prepared to give up to get there

Build Significant Value

  • 1.
  • 2.
    RAISE CAPITAL FLOAT MERGE ACQUIRE SOLID BUSINESS FOUNDATION Customers,product to market fit, marketing, brand, team, office, infrastructure, distribution, partners, website ESTABLISH VALUATION EXIT / SELL BUSINESS OBJECTIVE
  • 3.
    2 to 3times annual profit} TRADITIONAL VALUATION
  • 4.
    Discounted cash flowmethodology:
 ‣ Risk ‣ Future profit potential ‣ Sector ‣ Timing ‣ Strategic value to investor or buyer ‣ “Brand” VALUATIONS
  • 5.
    RETAIL 12 MEDIA 12 Source: ASX FINANCE 11.3 MINING 12 PROPERTY 9 INTERNET 22 ASX average12 x Private companies average 2.5 x The value gap is called “private to public arbitrage” PUBLIC VALUATIONS
  • 6.
    TRADITIONAL BUSINESS PTY LTD $500k profit EXITTRADE SALE @ 2 x = $1 million STRATEGIC SALE @ 4 x $2 million SALE TO LISTED CO 
 @ 6 x = $3 million ASX IPO @ 8x = $4 million EXIT PRICE To achieve a higher sale price, it’s much smarter to focus on not only increased profit but also HOW to sell and WHO to sell to.
  • 7.
  • 8.
    START UP VALUATIONS
 – ART OR SCIENCE? • Rule of thumb • Simple math • Experience • Investor objectives
  • 9.
    DIFFERENT TYPES OFBUSINESS 
 = DIFFERENT LEVEL OF VALUE • Lifestyle start-ups: work to live their passion • Small business start-ups: work to feed the family • Scalable start-ups: born to be big • Buyable start-ups: Acquisition targets • Social start-ups: driven to make a difference
  • 15.
    KEY BASELINE MEASURES
 FOR ALL START UPS 1. Management: founder’s backgrounds and relevant experience 2. Market: size of market, competition, barriers to entry 3. Product/service: problem and solution, unique value proposition 4. Business model: Scalability, sales strategy, strategic relationships
  • 16.
    “BUT THAT’S NOTFAIR!”
 SAID THE ENTREPRENEUR • “I’ve already put heaps of money into this” • “I’ve worked really hard” • “My ‘market’ (aka friends and family) told me they love it!” • “I just think that’s what it’s worth”
  • 17.
    THE REALITY OFVALUATIONS
  • 18.
    THE GAME ISIN THE NAME 
 VALUEATION You must be focussed on building value over anything else 
 - don’t get distracted
  • 19.
  • 20.
    IMPORTANT VARIABLES
 FOR EARLYSTAGE VALUATIONS 1. The value of a start up is determined largely by acceptance 
 from both parties
 2. There are 2 major considerations:
 a) Economics
 b) Control
 3. Be realistic - understand your growth milestones, how much you need and how much control you are prepared to give up to get there