This document discusses business valuation methodologies and key drivers of business value. It notes that traditional valuations are based on discounted cash flow but that other factors like industry, growth potential, brand, and strategic value also influence valuations. Average multiples that public companies trade at are provided for different industries. The document outlines different exit strategies for private companies and the expected valuation multiples. It stresses that focusing on profit growth and the right sale strategy and buyer can achieve a higher exit price. Key baseline measures for valuing startups are also listed.