Building An Effective Linked In Profile Trapping
- 1. Building an Effective LinkedIn Profile Tips that work to improve your return in searches and views Part 1- Your Profile as A Trap
- 2. Understanding how LinkedIn works • LinkedIn is another tool that allows the WWW to find you • LinkedIn allows you to find and communicate with other like minded individuals and companies • LinkedIn is useful as a research site and allows for you to participate in educational and professional groups • LinkedIn has many ways of finding job and network opportunities • LinkedIn is not a resume but a resume can be a good beginning for this tool. Start with this data (it’s out there anyway) and build from there.
- 3. Trapping Working linked in Passively
- 4. Objectives for Getting Found • Building the better traps – Profile is not a resume • Profile =Billboard= Trap – Location, Location, Location – “If you Build it , they will come” • Need to have activity, keyword, and content to be seen – Put the right bait in your trap • Headline=Ideal Job= Bait • Check your traps to get your results – Monitor your results – Adjust your bait, location
- 5. LinkedIn Home Page The Happy Hunting Ground
- 6. LinkedIn Home Page Basics • Finding Key Tools – The arsenal of LinkedIn Menu Bar • Provides for access to home page –The Happy Hunting Ground • Profile – Your Snare or trap • Connections –The Hunting Party • Groups- The Hunting Club • Companies- Herds/Flocks/Schools • Jobs, etc- Tracks and Trails
- 7. LinkedIn Home Page Basics • Finding Key Tools – Search Tools – Trails/Tracks are available and left to access – Persons – Companies – Groups – Note advanced tab used to check your traps
- 8. LinkedIn Home Page Basics • Finding Key Tools – Trailing and Tracking the prey with Notifications • Keeps you up on network activity of • your connections, • followed companies or people as well as interests
- 9. LinkedIn Home Page Basics • Finding Key Tools – Statistics • Means of tracking your profiles performance and strength
- 10. LinkedIn Home Page Basics • Finding Key Tools – Suggestions from your Hunting Party • Many available including network identified connections • Jobs • Groups • other related data of interest
- 11. Building Your Profile • To be searchable your profile needs to be 100% Complete Requirements for 100% Basic Settings will need to be adjusted Valid Email/Alternate Email Profile Headline Summary Current/Past Positions/Companies Photo (can be a graphic) 3+ recommendations
- 12. Profile Basics • Settings and Controls • Pull down your name for settings
- 14. Privacy settings •For a Trapper/Jobseeker •Place the trap where the prey will find it •Use the recommended Privacy Setting, If you posted a resume on any Job Board your there anyway •Others such as Hiring Managers, Recruiters may chose the “Someone …” Tag •Total anonymity will get no passive returns
- 15. Name , Location and Headline • Important Information that will be used to identify you . Write carefully
- 16. Profile Basics • Choose a good professional photo. You will be allowed to control the crop
- 17. Profile Basics • Determine where in the world you wish to be • Location, Location, Location. – Too trap your prey you have to pick a field – Too large an area means too much competition – LinkedIn allows you to pick only one postal code or one country (USA is probably too pick) – Suggest moving your Postal Code to Center of Metro Area where you what to work (Houston 77002)
- 18. Profile Basics • Provide contact data – Keep this to a minimum as it may be shared with everyone – Remember rules for professional E-mail Address – Do Not provide home address (privacy concerns, limits your opportunity – Don’t forget to say why you are on LinkedIn (basic list provided)
- 19. Profile Basics • Your Headline will be the window to the world as searchers look for you. • IE This is the bait in your Trap – Limit is 80 Characters Choose wisely (game warden has rules to) – Suggest that you real off as many variations of your proposed job titles as possible in this length (make it sweet to your prey) – If you are looking for work, Do not use Job Seeker, Between Jobs, retired, ETC ETC. Hiring managers rarely look for someone to fill the position of Job Seeker. – Stale Bait gets you nowhere Refresh as needed
- 20. Profile Basics • Keep in Mind that your prey may be in the next field (Google or some other Search Engine) and will need to be attracted by something other than a headline. – These search engines vary and are trapped by relevance. Key Profile sections include – Professional headline – The title of your current role – The title of your past roles – Summary statement – Specialties
- 21. Profile Basics • Advantages of providing basic data of your history – Prior and Current Employers should be listed as it is a window to searching and connecting. Make sure you use the right name of prior engagements as many similar names may exist. – Provide all educational opportunities to access your connections with class mates
- 22. Getting Recommendations • Need Three to make profile 100% make this step a priority • Talk with prior coworkers, clients, and other professional contacts to get meaningful recommendations. • Give to get. Sucking up at this stage never hurt anyone
- 23. Other Profile Enhancements • Get Comfortable with this process – You will be tweaking this considerably as you go. Improving words, adding section, adding data, and keeping active – Use the maximum effective words to describe each position. This will improve your returns in searches as hiring managers seek their candidates. Forget the two page resume rule – Make certain you list the objectives of your profile (Job Seeker) – Have fun with this . You will quickly be in contact with persons you have forgotten and new contacts across the globe
- 24. Add Alternate Searchable Sections • Consider using the other sections of LinkedIn to expand your profile • Remember the sweeter the bait, the more searches will be trapped and ultimately viewed if the quality of the data stands out
- 25. Define your Skills • Up to 50 are available and are searchable by users
- 26. List any projects • This allows you to link your data to others in the workgroups directly • Also provides for details of your accomplishments (2000 Characters Limit)
- 27. Use Alternate Applications • Many available to allow for more text data and formatted information to be stored and available to your connections. List is long but includes – Slideshare Provides space for power point and other formatted message presentations – Box.net Provides space for formatted text, digital images, other FTP type files to share – Reading List by Amazon
- 28. Methods for Building Presence • All good Hunting and Fishing starts with tracking your prey and seeding your pond – Use network activity for leads and trends – Use groups to get your name on top – Follow trails (people and companies) – Dig for live bait – LinkedIn like hunting and fishing has sweet times of the day. Make a habit of trolling when the catch is running
- 29. Methods for Keeping Present • Make LinkedIn a habit – Check your traps & lines once a day. – Respond immediately. – Post updates on your search • “Attended BJM Sr Managers Meeting and I’m excited!” – Chumming is good! • Go to different ponds (groups) and make a comment or post a subject (pick 3 to begin) • Don’t throw stones - add something of interest other than clicking the like button.
- 30. Methods for Keeping Present • LinkedIn is more than a job board. – A place to tell your story to like minded professionals • Showcase your – Skills & Expertise – Interests & Activity – Experience & Value
- 31. Questions and Answers Next Time--- Let’s Go Fishing