Building an Online Profile Using
Social Networking Tools
Antony Williams
National Center for Computational Toxicology
The views expressed in this presentation are those of the author and do not necessarily reflect
the views or policies of the U.S. EPA
Office of Research and
Development
Various Versions of This Talk
www.slideshare.net/AntonyWilliams
Email: williams.antony@epa.gov
Office of Research and
Development
My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of some tools available
• Share some stories, statistics and strategies
• Encourage you to “share for the sake of
community/science as well as for yourself”
• OUTCOMES
• You will claim an ORCiD
• You will invest ~2 hours per month on your profile
• You have a bigger “Impact” online….
Office of Research and
Development
You Will Choose…
Self-marketing vs. Narcissism
http://research-acumen.eu/wp-content/uploads/Users-narcissism-and-control.pdf
Office of Research and
Development
Our careers are measured by…
Office of Research and
Development
5
Scientists are Constantly
Evaluated Based on “Statistics”
•Research datasets
•Scientific software
•Publications – peer-reviewed and many others
•Posters and presentations at conferences
•Electronic theses and dissertations
•Performances in film and audio
•Other forms of research
Office of Research and
Development
6
Today, Scientists Can Easily Share
Their Work…
• Once a scientific work(s) is public...
• Share
• Distribute
• Enhance my connection network
• “Advertise and market”
• But note that you work at EPA and you should
not reinterpret, reframe etc. SHARING is fine.
Office of Research and
Development
Who markets your work???
If not you, then who?
•“It's not the job of researchers to become
experts in public relations — that's why
universities have press offices, says Matt
Shipman, research communications lead at
North Carolina State University in Raleigh.
But he recommends scientists toot their
own horns as well. ”
• http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
Office of Research and
Development
Think about it…
• 100s if not 1000s of hours of research behind a paper.
How much work is the PUBLISHER going to do to make
sure people find out about your article?? How do you
find out about an article???
• Shouldn’t YOU and your CO-AUTHORS invest some
time in getting it out to the network???
• A presentation given to a small room of people has a
lifetime of “20-30 mins”. A presentation shared online
for all to see lives a lot longer. An article shared in the
network has a much wider audience.
Office of Research and
Development
9
The MOST BASIC Career
Networking Tool
http://www.linkedin.com/in/AntonyWilliams
Office of Research and
Development
10
Can Also Function as an
Electronic CV
Office of Research and
Development
11
Ability to Highlight Projects
Office of Research and
Development
12
Manage Articles Here Too…
Office of Research and
Development
Your Postings Get Networked
It’s All Networking,
Networking……..
Office of Research and
Development
Ask for Recommendations
Office of Research and
Development
Ask for “Endorsements”,
or get them…
Office of Research and
Development
Instant Summary as a PDF
Office of Research and
Development
Presentations
Office of Research and
Development
Sharing your works online
Office of Research and
Development
Slideshare – Highly Accessed
Office of Research and
Development
Slideshare – NOT Just Slides
Office of Research and
Development
21
ResearchGate is Another Tool for
Networking and Citation Tracking
Office of Research and
Development
22
ResearchGate
Office of Research and
Development
23
Academia.edu
https://rsc.academia.edu/AntonyWilliams
Office of Research and
Development
24
Credit for Reviewing Papers?
Office of Research and
Development
25
Alt-Metrics Manifesto
http://altmetrics.org/manifesto/
Office of Research and
Development
National Information Standards
Organization and “Altmetrics”
• http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf
Office of Research and
Development
https://impactstory.org/u/0000-0002-2668-4821
Office of Research and
Development
Office of Research and
Development
Office of Research and
Development
AltMetric Scores and “Donuts”
Office of Research and
Development
AltMetric Scores and “Donuts”
https://www.altmetric.com/about-our-data/the-donut-and-score/
Office of Research and
Development
Does Social Media Work?
678 Downloads since Dec 16
Office of Research and
Development
AltMetricIt Bookmarklet
https://www.altmetric.com/products/free-tools/bookmarklet/
Office of Research and
Development
34
Tools to Track and Aggregate
Altmetrics
Office of Research and
Development
35
Google Scholar Tracks
Publications and Citations
http://scholar.google.com/citations?user=O2L8nh4AAAAJ
Office of Research and
Development
NOISE in Your Google
Citations Profile
http://tinyurl.com/hyz4aba
Office of Research and
Development
Check your profile data
Office of Research and
Development
Add Articles that Are Missed
Office of Research and
Development
39
ORCID – The Scientists SSN
Office of Research and
Development
40
“Statistics” Based on an Open SSN
Office of Research and
Development
41
Upsides and Cautions
• UPSIDES
• Cleared products are public domain and can create
awareness, traffic, and usage of ORD science
• Many of you are ALREADY using some of these tools
• Rapid and highly beneficial distribution of data/articles
through social networks
• CAUTIONS
• Your “products” are cleared. Be cautious of
reinterpretation and wording.
• Check and validate your profiles about once/month
Office of Research and
Development
42
Recommendations
• Register for an ORCID ID – then use it
• Develop your LinkedIn profile
• Track Google Scholar Citations
• Choose: ResearchGate or Academia.edu
• Participate in building your profile

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Building an Online Profile Using Social Networking Tools

  • 1. Building an Online Profile Using Social Networking Tools Antony Williams National Center for Computational Toxicology The views expressed in this presentation are those of the author and do not necessarily reflect the views or policies of the U.S. EPA
  • 2. Office of Research and Development Various Versions of This Talk www.slideshare.net/AntonyWilliams Email: [email protected]
  • 3. Office of Research and Development My Hopes for Today • Encourage you in the “era of participation” • Provide an overview of some tools available • Share some stories, statistics and strategies • Encourage you to “share for the sake of community/science as well as for yourself” • OUTCOMES • You will claim an ORCiD • You will invest ~2 hours per month on your profile • You have a bigger “Impact” online….
  • 4. Office of Research and Development You Will Choose… Self-marketing vs. Narcissism http://research-acumen.eu/wp-content/uploads/Users-narcissism-and-control.pdf
  • 5. Office of Research and Development Our careers are measured by…
  • 6. Office of Research and Development 5 Scientists are Constantly Evaluated Based on “Statistics” •Research datasets •Scientific software •Publications – peer-reviewed and many others •Posters and presentations at conferences •Electronic theses and dissertations •Performances in film and audio •Other forms of research
  • 7. Office of Research and Development 6 Today, Scientists Can Easily Share Their Work… • Once a scientific work(s) is public... • Share • Distribute • Enhance my connection network • “Advertise and market” • But note that you work at EPA and you should not reinterpret, reframe etc. SHARING is fine.
  • 8. Office of Research and Development Who markets your work??? If not you, then who? •“It's not the job of researchers to become experts in public relations — that's why universities have press offices, says Matt Shipman, research communications lead at North Carolina State University in Raleigh. But he recommends scientists toot their own horns as well. ” • http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
  • 9. Office of Research and Development Think about it… • 100s if not 1000s of hours of research behind a paper. How much work is the PUBLISHER going to do to make sure people find out about your article?? How do you find out about an article??? • Shouldn’t YOU and your CO-AUTHORS invest some time in getting it out to the network??? • A presentation given to a small room of people has a lifetime of “20-30 mins”. A presentation shared online for all to see lives a lot longer. An article shared in the network has a much wider audience.
  • 10. Office of Research and Development 9 The MOST BASIC Career Networking Tool http://www.linkedin.com/in/AntonyWilliams
  • 11. Office of Research and Development 10 Can Also Function as an Electronic CV
  • 12. Office of Research and Development 11 Ability to Highlight Projects
  • 13. Office of Research and Development 12 Manage Articles Here Too…
  • 14. Office of Research and Development Your Postings Get Networked It’s All Networking, Networking……..
  • 15. Office of Research and Development Ask for Recommendations
  • 16. Office of Research and Development Ask for “Endorsements”, or get them…
  • 17. Office of Research and Development Instant Summary as a PDF
  • 18. Office of Research and Development Presentations
  • 19. Office of Research and Development Sharing your works online
  • 20. Office of Research and Development Slideshare – Highly Accessed
  • 21. Office of Research and Development Slideshare – NOT Just Slides
  • 22. Office of Research and Development 21 ResearchGate is Another Tool for Networking and Citation Tracking
  • 23. Office of Research and Development 22 ResearchGate
  • 24. Office of Research and Development 23 Academia.edu https://rsc.academia.edu/AntonyWilliams
  • 25. Office of Research and Development 24 Credit for Reviewing Papers?
  • 26. Office of Research and Development 25 Alt-Metrics Manifesto http://altmetrics.org/manifesto/
  • 27. Office of Research and Development National Information Standards Organization and “Altmetrics” • http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf
  • 28. Office of Research and Development https://impactstory.org/u/0000-0002-2668-4821
  • 29. Office of Research and Development
  • 30. Office of Research and Development
  • 31. Office of Research and Development AltMetric Scores and “Donuts”
  • 32. Office of Research and Development AltMetric Scores and “Donuts” https://www.altmetric.com/about-our-data/the-donut-and-score/
  • 33. Office of Research and Development Does Social Media Work? 678 Downloads since Dec 16
  • 34. Office of Research and Development AltMetricIt Bookmarklet https://www.altmetric.com/products/free-tools/bookmarklet/
  • 35. Office of Research and Development 34 Tools to Track and Aggregate Altmetrics
  • 36. Office of Research and Development 35 Google Scholar Tracks Publications and Citations http://scholar.google.com/citations?user=O2L8nh4AAAAJ
  • 37. Office of Research and Development NOISE in Your Google Citations Profile http://tinyurl.com/hyz4aba
  • 38. Office of Research and Development Check your profile data
  • 39. Office of Research and Development Add Articles that Are Missed
  • 40. Office of Research and Development 39 ORCID – The Scientists SSN
  • 41. Office of Research and Development 40 “Statistics” Based on an Open SSN
  • 42. Office of Research and Development 41 Upsides and Cautions • UPSIDES • Cleared products are public domain and can create awareness, traffic, and usage of ORD science • Many of you are ALREADY using some of these tools • Rapid and highly beneficial distribution of data/articles through social networks • CAUTIONS • Your “products” are cleared. Be cautious of reinterpretation and wording. • Check and validate your profiles about once/month
  • 43. Office of Research and Development 42 Recommendations • Register for an ORCID ID – then use it • Develop your LinkedIn profile • Track Google Scholar Citations • Choose: ResearchGate or Academia.edu • Participate in building your profile

Editor's Notes