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![Performance Social Media
Up Close & Personal
• Marketing, Public Relations, and
Advertising professor for 30 years --
most recently SFSU
• MARCOM Director [marketing
communications] for two wholesale
distribution companies
• Trade magazine editor and business
writer: PG&E, Wal-Mart, Harcourt
Brace Jovanovich
• Certified Social Media Leadership
consultant from Social Media Academy
Building and Maintaining a Social Media Platform](https://image.slidesharecdn.com/buildingonlineplatform-140915141821-phpapp01/75/Building-online-platform-3-2048.jpg)
![Performance Social Media
WHY Social Media?
Isn’t a good website enough?
NO!
And here is why:
1) One “static” website will not be easily found online.
2) Google [and other search engines] have “algorithms” [calculations, spiders] that
look for the most appropriate data to respond to people’s search inquiries.
3) You need to have many pages “indexed” online: TARGET 100 pages of content!
4) You need lots of great content that gets “liked” and shared
5) You need to participate and engage online to build “backlinks,” i.e. inbound traffic
Building and Maintaining a Social Media Platform
to your website.](https://image.slidesharecdn.com/buildingonlineplatform-140915141821-phpapp01/75/Building-online-platform-15-2048.jpg)
![Performance Social Media
Sharipedia
EIGHT social media sites for you to consider learning
and building some kind of presence on.
The order I list them in is my own theory of relevance to authors and
publishers, but your particular niche may benefit from a different order,
or, in fact, other sites [some which may not even be invented yet!]
1. Your own Blog
2. Facebook profile AND
fan page
3. LinkedIn
4. Twitter
5. Google Plus
6. YouTube
7. Pinterest
8. Instagram
Building and Maintaining a Social Media Platform](https://image.slidesharecdn.com/buildingonlineplatform-140915141821-phpapp01/75/Building-online-platform-16-2048.jpg)
More Related Content
Building online platform
- 1. Performance Social Media Performance Social Media Building and Maintaining your Social Media Platform Shari Weiss Social Media Trainer & Web 2.0 Strategist Chief Blogger at SHARISAX IS OUT THERE http://sharisax.com
- 2. Performance Social Media Introduction 1. Who am I and how did I fall in love with All Things Social Media 2. Why you should understand and start applying social media strategies NOW 3. How to manage your time online 4. Which social media platforms can be useful to help promote & sell your books Building and Maintaining a Social Media Platform
- 3. Performance Social Media Up Close & Personal • Marketing, Public Relations, and Advertising professor for 30 years -- most recently SFSU • MARCOM Director [marketing communications] for two wholesale distribution companies • Trade magazine editor and business writer: PG&E, Wal-Mart, Harcourt Brace Jovanovich • Certified Social Media Leadership consultant from Social Media Academy Building and Maintaining a Social Media Platform
- 4. Performance Social Media Why Social Media NOW? • 90% of consumers trust peer recommendations, only 14% ads • 72% of all internet users are now active on social media • 47% of Americans say Facebook is their Number ONE influencer for product purchases How many people have heard about you? How many know you? How many know you care about them? How many people will want to buy and read your book? Use Social Media to build an audience BEFORE you publish And/or sell more of those books you already have out there Building and Maintaining a Social Media Platform
- 5. Performance Social Media How my blog can help you Building and Maintaining a Social Media Platform
- 6. Performance Social Media Performance Social Media Getting down to BASICS How should you “be”? #1 Be . . . Discoverable
- 7. Performance Social Media Performance Social Media Getting down to BASICS How should you “be”? #2 Be . . . Engaging
- 8. Performance Social Media Performance Social Media Getting down to BASICS How should you “be”? #3 Be . . .Deliberate
- 9. Performance Social Media Performance Social Media “I am on OVERWHELM!!!!!” Confusion Silence!! Focus Effort
- 10. Performance Social Media What can your EFFORT look like? Building and Maintaining a Social Media Platform http://bit.ly/TYtSh0
- 11. Performance Social Media If you are a NEWBIE . . . Here follows a range of TMO’S i.e., TIME MANAGEMENT OPTIONS: These are HOW ideas: “HOW do I find the time????” Building and Maintaining a Social Media Platform
- 12. Performance Social Media TMO: Stage One Getting your feet wet checklist 1.Write and PERFECT a set of bio’s 2. Select a platform you are currently using OR choose a new one that you believe will be beneficial a. Read a “how-to article . . . or two b. Sign up and use/modify one of your bios c. Follow/connect with users d. Read what they have posted e. GET STARTED POSTING your own content f. Re-post, i.e., retweet, like, share content of others 1st step: Begin with 1 hour on any day of the week that works for you Repeat as needed: to feel confident and satisfied you are doing something useful and enjoyable. Building and Maintaining a Social Media Platform
- 13. Performance Social Media TMO: Stage Two Build and Maintain START with 30 minutes three times a week *options (a) work on one site each 30-minute period (b) work on one site per week (c) Work on more than one site each session Gradually add days and/or time: When you feel confident and satisfied you are doing something useful and enjoyable. Building and Maintaining a Social Media Platform
- 14. Performance Social Media FANFARE: Now . . . The WHAT’S and the WHY’S Social Media includes the online platforms that people use to share * content, * profiles, * opinions, * insights, and * experiences for one-to-one, one-to-many, and many-to-many communications Building and Maintaining a Social Media Platform
- 15. Performance Social Media WHY Social Media? Isn’t a good website enough? NO! And here is why: 1) One “static” website will not be easily found online. 2) Google [and other search engines] have “algorithms” [calculations, spiders] that look for the most appropriate data to respond to people’s search inquiries. 3) You need to have many pages “indexed” online: TARGET 100 pages of content! 4) You need lots of great content that gets “liked” and shared 5) You need to participate and engage online to build “backlinks,” i.e. inbound traffic Building and Maintaining a Social Media Platform to your website.
- 16. Performance Social Media Sharipedia EIGHT social media sites for you to consider learning and building some kind of presence on. The order I list them in is my own theory of relevance to authors and publishers, but your particular niche may benefit from a different order, or, in fact, other sites [some which may not even be invented yet!] 1. Your own Blog 2. Facebook profile AND fan page 3. LinkedIn 4. Twitter 5. Google Plus 6. YouTube 7. Pinterest 8. Instagram Building and Maintaining a Social Media Platform
- 17. Performance Social Media Blogging Why you need a blog: • 77% of internet users read blogs • 81% of U.S consumers trust info and information read on blogs • 61% have purchased based on blog post • Websites WITH blogs have 434% more pages indexed in search results • Images!!! Posts with photos, screenshots, charts, and infographics get more backlinks • Digits in titles and lots of data in posts get content shared most frequently. Building and Maintaining a Social Media Platform
- 18. Performance Social Media Facebook Facebook now has 1.28 BILLION users • 95% log in daily • 23% log in 5x a day 47% of Americans say Facebook is their #1 influencer of purchases 70% of marketers used Facebook to gain new customers Highest traffic occurs midweek between 1 and 3 Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded Building and Maintaining a Social Media Platform
- 19. Performance Social Media Let’s get to LinkedIn • 300 million users worldwide • 100 million in U.S. • 200 countries and territories • 40% of users check LI daily • Every 2 seconds, two more people join LI • Total number of LI groups: 2.1 million: 8000 created every week • 15 million mobile profiles views daily! LinkedIn allows authors to identify agents, publishers, editors, and a host of other resources. Building and Maintaining a Social Media Platform
- 20. Performance Social Media Twitter • 645 million registered users • 215 million active users • 500 million Tweets a day • Twitter is fastest growing social network • Grandparents are the fastest growing TIPS Building and Maintaining a Social Media Platform demographic. - Create quality content that will generate interest - Provide links to help people find out more about your tweet. - Tweet regularly. Google rewards fresh content. - Use keywords important to your niche in your tweets.
- 21. Performance Social Media YouTube Google Plus * 1 billion registered * 359 million active users The jury is till “out” regarding Google Plus. The CEO recently left and the majority of Google Plus employees were transferred to other units. Many experts maintain an active presence, but engagement is not as big a factor except in GOOGLE HANGOUTS: instant messaging and video chat room High learning curve, i.e., if you are a newbie, do not start here. • 1 billion visitors monthly • 100 hours of video uploaded Building and Maintaining a Social Media Platform every MINUTE! • 6 billion videos watched each month • 40% of YouTube globally is watched via mobile device • Avg. length of most-viewed videos: 31-120 seconds.
- 22. Performance Social Media Instagram Pinterest • 70 million signed up • 20 million active monthly users • 80% women; 20% of U.S. women • Most active at night The beauty of Pinterest is that your message can reach users who don’t follow you, as long as someone they follow as pinned your message. TIPS -- Use images on every blog post, so they can be pinned. -- Install Pinterest button on Facebook and post your pins there. -- Add a “pin” button to your website, so you can “multi-channel,” i.e. drive traffics to all your sites. • 200 million active monthly users • 70% use daily: 75 million people • 60 million photos posted daily • 20 billion have been shared Ten authors and publishers to follow on Instagram Building and Maintaining a Social Media Platform
- 23. Performance Social Media Performance Social Media Closing Quote If you help others today, they will return and bring their friends. Create great experiences for them to share, curate interesting content, and you are guaranteed to spark advocacy, i.e. Ambassadors for you and your books.
- 24. Performance Social Media Performance Social Media Other online resources Mistakes that keep you from getting found FAQ’s regarding SEO How to create a Landing Page How to create a Thank You page Get a free Social Media Scheduling Template Introduction to Pinterest Is Google Plus the Walking Dead? 9 LinkedIn Marketing Tips from the Pros Relevant posts from my blog: Blogging Basics Facebook Basics LinkedIn Basics Twitter Basics Definitions of Web 2.0, Blogging, Microblogging, Reverse-Engineering, Future of Marketing Enhance your LinkedIn profile to increase find-ability 10 Social Media Newbie Mistakes What to Tweet to stand out from the Masses Simple answers to six basic social media questions
Editor's Notes
- #13 BIO’S: 4-5 paragraph for LinkedIn WITH specialties [i.e.,keywords] And then: –140 characters, the size of a Twitter status update. –A two-line bio, perfect for a very short author resource box at the end of an article you’ve written. –50 words, for publications that give you more space. –100 words, which lets you insert some personal details. –400 to 600 words, a chance to tell a story with your bio. CONNECT: start with people you may know AND those with expertise you discover
- #14 BIO’S: 4-5 paragraph for LinkedIn WITH specialties [i.e.,keywords] And then: –140 characters, the size of a Twitter status update. –A two-line bio, perfect for a very short author resource box at the end of an article you’ve written. –50 words, for publications that give you more space. –100 words, which lets you insert some personal details. –400 to 600 words, a chance to tell a story with your bio. CONNECT: start with people you may know AND those with expertise you discover
- #18 Monday mornings have most blog traffic Thursday gotmost social shares